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Adii Pienaar: Lessons learnt running a global startup from the edge of the world
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Adii Pienaar: Lessons learnt running a global startup from the edge of the world

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“Inspire other startups to aim higher and build global companies.” …

“Inspire other startups to aim higher and build global companies.”

More at http://webexpo.net/prague2013/talk/lessons-learnt-running-global-startup-from-edge-of-world/

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  • 1. CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICAADII PIENAAR. WEBEXPO PRAGUE. 20.09.2013.
  • 2. 2007FIRST PRODUCT. INITIAL REVENUE.
  • 3. 2008QUIT MY JOB. CO-FOUNDERS. WOOTHEMES.COM LAUNCHES. FIRST MILLION.
  • 4. 2009MEET CO-FOUNDERS IN PERSON. FIRST HIRES. KICKING ON.
  • 5. 6 YEARS, 31 WOOPEEPS, 500 000 USERS & QUITE A FEW $$$’s RIGHT NOW.
  • 6. $0 FUNDING 100% BOOTSTRAPPED ALSO.
  • 7. NOT A BAD “TIP” CAPE TOWN
  • 8. ANOTHER ONE CAPE TOWN
  • 9. WE HAVE BEACHES CAPE TOWN
  • 10. AND GOOD WINE CAPE TOWN
  • 11. WHAT’S DIFFERENT? BUT...
  • 12. TECH HUB CAPE TOWN AIN’T NO
  • 13. NETWORKING MENTORS ADVISORS INVESTORS WE DON’T REALLY HAVE...
  • 14. STARTUP CULTURE WE HAVE NO
  • 15. SHORTAGE OF SKILLS WE HAVE A
  • 16. EVERYTHING TAKES A WHILE TO REACH US AND...
  • 17. “WE WOULDN’T BE DOING FOUNDERS A FAVOR BY LETTING THEM STAY IN NEBRASKA. PLACES THAT AREN’T STARTUP HUBS ARE TOXIC TO STARTUPS. YOU CAN TELL THAT FROM INDIRECT EVIDENCE. YOU CAN TELL HOW HARD IT MUST BE TO START A STARTUP IN HOUSTON OR CHICAGO OR MIAMI FROM THE MICROSCOPICALLY SMALL NUMBER, PER CAPITA, THAT SUCCEED THERE. I DON’T KNOW EXACTLY WHAT’S SUPPRESSING ALL THE STARTUPS IN THESE TOWNS - PROBABLY A HUNDRED SUBTLE THINGS - BUT SOMETHING MUST BE. PAUL GRAHAM
  • 18. AGAINST ALL ODDS OUR JOURNEY.
  • 19. LESSONS LEARNT
  • 20. BUCK TRENDS #1
  • 21. IGNORANCE IS BLISS COMPETITIVE ADVANTAGE? ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.
  • 22. GROUPTHINK AVOIDING THE
  • 23. BOOTSTRAPPING vs VC EXAMPLE
  • 24. NOT BASED IN SILICON VALLEY? NEW YORK? BERLIN? #2 BREATHE. YOU’LL BE FINE.
  • 25. INTERNATIONAL QUALITY BUILD SOMETHING OF
  • 26. INVEST IN BRANDINGBECAUSE IT’S FREE.
  • 27. CUSTOMER SERVICE IS CHEAP MARKETING
  • 28. NOBODY CARES WHERE YOU’RE FROM IN THE END...
  • 29. TRUST IN PEOPLE #3
  • 30. HIRING THE BESTREGARDLESS OF LOCATION
  • 31. DIY.EVERYTHING. #4
  • 32. DIVING INTO THE DEEP-ENDIS THE BEST WAY TO LEARN
  • 33. ENABLE OTHERS TO MAKE MONEY #5 BECAUSE IT’S RECESSION-PROOF.
  • 34. B2B vs B2C(AVOIDING THE GROUPTHINK... AGAIN.)
  • 35. TRAVEL #6
  • 36. MAKE FRIENDS MEET MENTORS
  • 37. ATTEND CONFERENCES FOR THE BEST CONVERSATIONS
  • 38. DESIGN EVERYTHING. #7
  • 39. CREATE YOUR OWN BOX INSTEAD OF BEING PUT INTO A BOX...
  • 40. CONSTRAINTS BREED CREATIVITY
  • 41. APPLYING THE LESSONS LEARNT...
  • 42. WE’RE BASED IN... LONDON
  • 43. WTF?
  • 44. ARE THE SAME EVERYWHERE... “RULES”
  • 45. EUROPE’S TIME IS NOW
  • 46. ADII PIENAAR HTTP://PUBLICBETA.CO HTTP://WOOTHEMES.COM HTTP://ADII.ME @ADII CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICA

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