CREATING A GLOBAL BUSINESS
FROM THE TIP OF AFRICAADII PIENAAR. WEBEXPO PRAGUE. 20.09.2013.
2007FIRST PRODUCT. INITIAL REVENUE.
2008QUIT MY JOB. CO-FOUNDERS. WOOTHEMES.COM LAUNCHES. FIRST MILLION.
2009MEET CO-FOUNDERS IN PERSON. FIRST HIRES. KICKING ON.
6 YEARS, 31 WOOPEEPS,
500 000 USERS &
QUITE A FEW $$$’s
RIGHT NOW.
$0 FUNDING
100% BOOTSTRAPPED
ALSO.
NOT A BAD “TIP”
CAPE TOWN
ANOTHER ONE
CAPE TOWN
WE HAVE BEACHES
CAPE TOWN
AND GOOD WINE
CAPE TOWN
WHAT’S DIFFERENT?
BUT...
TECH HUB
CAPE TOWN AIN’T NO
NETWORKING
MENTORS
ADVISORS
INVESTORS
WE DON’T REALLY HAVE...
STARTUP
CULTURE
WE HAVE NO
SHORTAGE
OF SKILLS
WE HAVE A
EVERYTHING TAKES A
WHILE TO REACH US
AND...
“WE WOULDN’T BE DOING FOUNDERS A FAVOR BY
LETTING THEM STAY IN NEBRASKA. PLACES THAT
AREN’T STARTUP HUBS ARE TOXIC TO STAR...
AGAINST ALL ODDS
OUR JOURNEY.
LESSONS
LEARNT
BUCK TRENDS
#1
IGNORANCE IS BLISS
COMPETITIVE ADVANTAGE?
ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.
GROUPTHINK
AVOIDING THE
BOOTSTRAPPING vs VC
EXAMPLE
NOT BASED IN SILICON VALLEY?
NEW YORK? BERLIN?
#2
BREATHE. YOU’LL BE FINE.
INTERNATIONAL
QUALITY
BUILD SOMETHING OF
INVEST IN BRANDINGBECAUSE IT’S FREE.
CUSTOMER SERVICE IS
CHEAP MARKETING
NOBODY CARES
WHERE YOU’RE FROM
IN THE END...
TRUST IN
PEOPLE
#3
HIRING THE BESTREGARDLESS OF LOCATION
DIY.EVERYTHING.
#4
DIVING INTO THE
DEEP-ENDIS THE BEST WAY TO LEARN
ENABLE OTHERS TO MAKE MONEY
#5
BECAUSE IT’S RECESSION-PROOF.
B2B vs B2C(AVOIDING THE GROUPTHINK... AGAIN.)
TRAVEL
#6
MAKE FRIENDS
MEET MENTORS
ATTEND
CONFERENCES
FOR THE BEST CONVERSATIONS
DESIGN
EVERYTHING.
#7
CREATE YOUR OWN
BOX
INSTEAD OF BEING PUT INTO A BOX...
CONSTRAINTS BREED
CREATIVITY
APPLYING THE LESSONS LEARNT...
WE’RE BASED IN...
LONDON
WTF?
ARE THE SAME EVERYWHERE...
“RULES”
EUROPE’S TIME IS
NOW
ADII PIENAAR
HTTP://PUBLICBETA.CO
HTTP://WOOTHEMES.COM
HTTP://ADII.ME
@ADII
CREATING A GLOBAL BUSINESS
FROM THE TIP OF AFR...
Adii Pienaar: Lessons learnt running a global startup from the edge of the world
Adii Pienaar: Lessons learnt running a global startup from the edge of the world
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Adii Pienaar: Lessons learnt running a global startup from the edge of the world

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“Inspire other startups to aim higher and build global companies.”

More at http://webexpo.net/prague2013/talk/lessons-learnt-running-global-startup-from-edge-of-world/

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Adii Pienaar: Lessons learnt running a global startup from the edge of the world

  1. 1. CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICAADII PIENAAR. WEBEXPO PRAGUE. 20.09.2013.
  2. 2. 2007FIRST PRODUCT. INITIAL REVENUE.
  3. 3. 2008QUIT MY JOB. CO-FOUNDERS. WOOTHEMES.COM LAUNCHES. FIRST MILLION.
  4. 4. 2009MEET CO-FOUNDERS IN PERSON. FIRST HIRES. KICKING ON.
  5. 5. 6 YEARS, 31 WOOPEEPS, 500 000 USERS & QUITE A FEW $$$’s RIGHT NOW.
  6. 6. $0 FUNDING 100% BOOTSTRAPPED ALSO.
  7. 7. NOT A BAD “TIP” CAPE TOWN
  8. 8. ANOTHER ONE CAPE TOWN
  9. 9. WE HAVE BEACHES CAPE TOWN
  10. 10. AND GOOD WINE CAPE TOWN
  11. 11. WHAT’S DIFFERENT? BUT...
  12. 12. TECH HUB CAPE TOWN AIN’T NO
  13. 13. NETWORKING MENTORS ADVISORS INVESTORS WE DON’T REALLY HAVE...
  14. 14. STARTUP CULTURE WE HAVE NO
  15. 15. SHORTAGE OF SKILLS WE HAVE A
  16. 16. EVERYTHING TAKES A WHILE TO REACH US AND...
  17. 17. “WE WOULDN’T BE DOING FOUNDERS A FAVOR BY LETTING THEM STAY IN NEBRASKA. PLACES THAT AREN’T STARTUP HUBS ARE TOXIC TO STARTUPS. YOU CAN TELL THAT FROM INDIRECT EVIDENCE. YOU CAN TELL HOW HARD IT MUST BE TO START A STARTUP IN HOUSTON OR CHICAGO OR MIAMI FROM THE MICROSCOPICALLY SMALL NUMBER, PER CAPITA, THAT SUCCEED THERE. I DON’T KNOW EXACTLY WHAT’S SUPPRESSING ALL THE STARTUPS IN THESE TOWNS - PROBABLY A HUNDRED SUBTLE THINGS - BUT SOMETHING MUST BE. PAUL GRAHAM
  18. 18. AGAINST ALL ODDS OUR JOURNEY.
  19. 19. LESSONS LEARNT
  20. 20. BUCK TRENDS #1
  21. 21. IGNORANCE IS BLISS COMPETITIVE ADVANTAGE? ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.
  22. 22. GROUPTHINK AVOIDING THE
  23. 23. BOOTSTRAPPING vs VC EXAMPLE
  24. 24. NOT BASED IN SILICON VALLEY? NEW YORK? BERLIN? #2 BREATHE. YOU’LL BE FINE.
  25. 25. INTERNATIONAL QUALITY BUILD SOMETHING OF
  26. 26. INVEST IN BRANDINGBECAUSE IT’S FREE.
  27. 27. CUSTOMER SERVICE IS CHEAP MARKETING
  28. 28. NOBODY CARES WHERE YOU’RE FROM IN THE END...
  29. 29. TRUST IN PEOPLE #3
  30. 30. HIRING THE BESTREGARDLESS OF LOCATION
  31. 31. DIY.EVERYTHING. #4
  32. 32. DIVING INTO THE DEEP-ENDIS THE BEST WAY TO LEARN
  33. 33. ENABLE OTHERS TO MAKE MONEY #5 BECAUSE IT’S RECESSION-PROOF.
  34. 34. B2B vs B2C(AVOIDING THE GROUPTHINK... AGAIN.)
  35. 35. TRAVEL #6
  36. 36. MAKE FRIENDS MEET MENTORS
  37. 37. ATTEND CONFERENCES FOR THE BEST CONVERSATIONS
  38. 38. DESIGN EVERYTHING. #7
  39. 39. CREATE YOUR OWN BOX INSTEAD OF BEING PUT INTO A BOX...
  40. 40. CONSTRAINTS BREED CREATIVITY
  41. 41. APPLYING THE LESSONS LEARNT...
  42. 42. WE’RE BASED IN... LONDON
  43. 43. WTF?
  44. 44. ARE THE SAME EVERYWHERE... “RULES”
  45. 45. EUROPE’S TIME IS NOW
  46. 46. ADII PIENAAR HTTP://PUBLICBETA.CO HTTP://WOOTHEMES.COM HTTP://ADII.ME @ADII CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICA

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