1 The Power of YouTube for your Business
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What you will learn… 2 Understand the value of using YouTube Promote your YouTube Channel Subscribe to YouTube Channels
Strategies for Creating Successful Videos
What’s the value of YouTube? 3 A highly effective and user-friendly business tool Show off expertise, share knowledge, market business, connect with prospects and customers Promote your business with videos— embed videos in blogs and websites, keep people on your site Create cost-effective, short videos to demonstrate your expertise
Answer frequently-asked questions
Demonstrate your product or service Interview with you or an expert in your industry Highlight the lifestyle and quality of living in towns and neighborhoods 4 Content possibilities
Answer customer-specific questions
6 Getting Started with YouTube Create an Account, go to www.youtube.com
Create a Username: The username you choose for your account will become part of the URL for your custom channel e.g. http://www.youtube.com/user/ webermedia
Click the Account tab to go to Account settings 8 Creating your YouTube profile
Click the Profile set-up link to go to the Profile set-up panel.
9 Before uploading graphic, size it to a final dimension of 130x 100 pixels – use photo editing software like Microsoft Office picture manager
10 Creating your YouTube profile (continued)
After uploading images, you can customize your profile by adding a description and/or you website URL
Add your YouTube channel URL to e-marketing and impact marketing materials such as property brochures, just listed/sold cards, and open house invitations and social network profiles such Facebook at LinkedIn Post links to your videos on various social networks e.g. on Facebook pages, LinkedIn 11 Promoting your YouTube Channel
Post a blog entry discussing real estate properties and include a video for visual support
Using Keywords & Descriptions Keywords: Use the right keywords which best describe your subject and niche Keywords should draw in a broad enough audience to get the exposure you’re looking for 12
Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video
13 Subscribing to YouTube Channels When you subscribe to someone’s YouTube channel you will receive notification when they upload a new video.
14 Technical Considerations Videos can run the gamut of using highly sophisticated videographers to something shot with your camcorder and digital camera and edited on your computer
Keep in mind the more professional-looking the better impression made
Create call-to-actions e.g. click here to watch more videos, call this number for more info, visit website, read our blog, etc. Keep videos short, five minutes or less 15 Strategies for Creating Successful Videos
“ Front load” the title of your video with keywords e.g. 7 Tips for Planning a Successful Wedding
16 Technical Specifications YouTube videos are limited to ten minutes in length and a file size of 2 GB
YouTube accepts video files from most digital cameras and camcorders, and cell phones in the .AVI, .MOV, .WMV, and .MPG file formats.
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Next Up in Room 103
4-5: Linkedin for your Business