Youtube For Business
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Transcript

  • 1. 1 The Power of YouTube for your Business
  • 2. Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
  • 3. What you will learn… 2
    • Understand the value of using YouTube
    • Create a YouTube Channel
    • Promote your YouTube Channel
    • Subscribe to YouTube Channels
    • Strategies for Creating Successful Videos
  • 4. What’s the value of YouTube? 3
    • A highly effective and user-friendly business tool
    • Show off expertise, share knowledge, market business, connect with prospects and customers
    • Promote your business with videos— embed videos in blogs and websites, keep people on your site
    • Create cost-effective, short videos to demonstrate your expertise
    • Answer frequently-asked questions
    • Put a face to your brand
  • 5.
    • Demonstrate your product or service
    • Interview with you or an expert in your industry
    • Highlight the lifestyle and quality of living in towns and neighborhoods
    • Answer customer-specific questions
    4 Content possibilities
  • 6. 6 Getting Started with YouTube Create an Account, go to www.youtube.com
  • 7.
    • Create a Username: The username you choose for your account will become part of the URL for your custom channel e.g. http://www.youtube.com/user/ webermedia
    7
  • 8.
    • Log into your account
    • Click the Account tab to go to Account settings
    • Click the Profile set-up link to go to the Profile set-up panel.
    8 Creating your YouTube profile
  • 9. 9 Before uploading graphic, size it to a final dimension of 130x 100 pixels – use photo editing software like Microsoft Office picture manager
  • 10.
    • After uploading images, you can customize your profile by adding a description and/or you website URL
    10 Creating your YouTube profile (continued)
  • 11.
    • Add your YouTube channel URL to e-marketing and impact marketing materials such as property brochures, just listed/sold cards, and open house invitations and social network profiles such Facebook at LinkedIn
    • Post links to your videos on various social networks e.g. on Facebook pages, LinkedIn
    • Post a blog entry discussing real estate properties and include a video for visual support
    11 Promoting your YouTube Channel
  • 12. Using Keywords & Descriptions
    • Keywords: Use the right keywords which best describe your subject and niche
    • Keywords should draw in a broad enough audience to get the exposure you’re looking for
    • Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video
    12
  • 13. 13 Subscribing to YouTube Channels When you subscribe to someone’s YouTube channel you will receive notification when they upload a new video.
  • 14. 14 Technical Considerations
    • Videos can run the gamut of using highly sophisticated videographers to something shot with your camcorder and digital camera and edited on your computer
    • Keep in mind the more professional-looking the better impression made
  • 15.
    • Create call-to-actions e.g. click here to watch more videos, call this number for more info, visit website, read our blog, etc.
    • Keep videos short, five minutes or less
    • “ Front load” the title of your video with keywords e.g. 7 Tips for Planning a Successful Wedding
    15 Strategies for Creating Successful Videos
  • 16. 16 Technical Specifications
    • YouTube videos are limited to ten minutes in length and a file size of 2 GB
    • YouTube accepts video files from most digital cameras and camcorders, and cell phones in the .AVI, .MOV, .WMV, and .MPG file formats.
  • 17. If you found this presentation helpful:
    • Becoming a fan of our Facebook
    • Page: www.facebook.com/webermedia
    • and leave your comments on our page
    • Follow us on twitter
    • www.twitter.com/webermedia
    • Share your comments with hashtag #webermedia
    • Contact me on Linkedin: http://www.linkedin.com/in/catherinemweber
  • 18. Next Up in Room 103
    • 3-4: OPEN: Help Desk
    • 4-5: Linkedin for your Business