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Youtube For Business

Youtube For Business






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    Youtube For Business Youtube For Business Presentation Transcript

    • 1 The Power of YouTube for your Business
    • Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
    • What you will learn… 2
      • Understand the value of using YouTube
      • Create a YouTube Channel
      • Promote your YouTube Channel
      • Subscribe to YouTube Channels
      • Strategies for Creating Successful Videos
    • What’s the value of YouTube? 3
      • A highly effective and user-friendly business tool
      • Show off expertise, share knowledge, market business, connect with prospects and customers
      • Promote your business with videos— embed videos in blogs and websites, keep people on your site
      • Create cost-effective, short videos to demonstrate your expertise
      • Answer frequently-asked questions
      • Put a face to your brand
      • Demonstrate your product or service
      • Interview with you or an expert in your industry
      • Highlight the lifestyle and quality of living in towns and neighborhoods
      • Answer customer-specific questions
      4 Content possibilities
    • 6 Getting Started with YouTube Create an Account, go to www.youtube.com
      • Create a Username: The username you choose for your account will become part of the URL for your custom channel e.g. http://www.youtube.com/user/ webermedia
      • Log into your account
      • Click the Account tab to go to Account settings
      • Click the Profile set-up link to go to the Profile set-up panel.
      8 Creating your YouTube profile
    • 9 Before uploading graphic, size it to a final dimension of 130x 100 pixels – use photo editing software like Microsoft Office picture manager
      • After uploading images, you can customize your profile by adding a description and/or you website URL
      10 Creating your YouTube profile (continued)
      • Add your YouTube channel URL to e-marketing and impact marketing materials such as property brochures, just listed/sold cards, and open house invitations and social network profiles such Facebook at LinkedIn
      • Post links to your videos on various social networks e.g. on Facebook pages, LinkedIn
      • Post a blog entry discussing real estate properties and include a video for visual support
      11 Promoting your YouTube Channel
    • Using Keywords & Descriptions
      • Keywords: Use the right keywords which best describe your subject and niche
      • Keywords should draw in a broad enough audience to get the exposure you’re looking for
      • Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video
    • 13 Subscribing to YouTube Channels When you subscribe to someone’s YouTube channel you will receive notification when they upload a new video.
    • 14 Technical Considerations
      • Videos can run the gamut of using highly sophisticated videographers to something shot with your camcorder and digital camera and edited on your computer
      • Keep in mind the more professional-looking the better impression made
      • Create call-to-actions e.g. click here to watch more videos, call this number for more info, visit website, read our blog, etc.
      • Keep videos short, five minutes or less
      • “ Front load” the title of your video with keywords e.g. 7 Tips for Planning a Successful Wedding
      15 Strategies for Creating Successful Videos
    • 16 Technical Specifications
      • YouTube videos are limited to ten minutes in length and a file size of 2 GB
      • YouTube accepts video files from most digital cameras and camcorders, and cell phones in the .AVI, .MOV, .WMV, and .MPG file formats.
    • If you found this presentation helpful:
      • Becoming a fan of our Facebook
      • Page: www.facebook.com/webermedia
      • and leave your comments on our page
      • Follow us on twitter
      • www.twitter.com/webermedia
      • Share your comments with hashtag #webermedia
      • Contact me on Linkedin: http://www.linkedin.com/in/catherinemweber
    • Next Up in Room 103
      • 3-4: OPEN: Help Desk
      • 4-5: Linkedin for your Business