The social media phenomenon Influencing a community vs pushing out to individuals in a vaccum Start conversations vs forcing people to watch or listen to ads Sharing knowledge in a community vs direct selling Understanding social media/heighten brand awareness/ help agents and managers to be more successful 03/06/10
Using a conversational tone vs direct selling 01/26/10
Blog – online Journal Ben’s Blog – share and communicate vs a written journal Business blogging- IT issues, thought leadership, share expertise Facebook – personal profile, fan page, group page LinkedIn - known and trusted business contact Company profiles Catherine network stats: 3,711,700+ Your trusted friends and colleagues 206 Two degrees away 47,400 Three degrees away 3,664,100 Total users you can contact 3,711,700 Twitter- How many of you have heard of it? Have an account? Use it well? Example of how we use Twitter Death of the press release You Tube- Doris Ghitelman interviewing Bill is a great example 03/06/10
Time Content distribution channels are new, replace old – newspapers gone in 10 years. Conventional press releases no longer used. 03/06/10
Social Media Primer For Business
Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
A social structure made of individuals or organizations which are connected by friendship, kinship, business, beliefs, interests, knowledge or prestige. What is a social network?
A forum where people share information and make connections with fellow users. Users can share photos, videos and links to interesting websites with all of their “ friends ”, “connections” or “followers”. What is a social network?
Positioning yourself uniquely among the competition
employee guidelines, education & training
content creation – blogging or commenting
targeted lead generation
customer service and support
internal community development & support
Efficient Content Distribution Expert opinions & advice Audio & video interviews Announcements & case studies FAQs and Answers Industry blogs Online versions of print pubs Industry community sites Substantive Content Channels Corporate Blog Company Twitter, Facebook & LinkedIn pages Employees and Stakeholders Facebook & LinkedIn profiles Automatic Feeds
Commenting on Wall Street Journal articles drives traffic to blog
Blogging about industry books draws comments from authors, other experts in the industry
Status posts on LinkedIn draw interest from prospects and competitors
Tweets on media trends build thought leadership and create brand awareness
Your social media plan Once you decide what you need to do, create a daily checklist of activities- 15 minutes/day Check in with your networks, communicate A weekly checklist – 1-2 hours Read industry information, share with customers