Facebook for Business


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Facebook for Business

  1. 1. The Power of Facebook for your Business
  2. 2. Social Information for Geek Girl Bootcamp Share comments about this presentation and ask questions: Twitter Handle: @WeberMedia Hashtag: #GeekGirlCamp Follow us!
  3. 3. Social Media Dos and Don’ts! <ul><li>Do not sell </li></ul><ul><li>This is a global cocktail party…observe the rules of social etiquette </li></ul><ul><li>Treat the same as networking within an organization like the local chamber of commerce </li></ul><ul><li>Be authentic </li></ul><ul><li>It doesn’t always have to be about your business </li></ul>
  4. 4. What we will cover… <ul><li>Create an effective business page </li></ul><ul><li>Build your fan base through friends and family </li></ul><ul><li>Share content </li></ul><ul><li>Promote your business page </li></ul><ul><li>Ongoing use of Facebook </li></ul>
  5. 5. What’s the value of Facebook for business? <ul><li>Cultivate customers from a community of people related to you by job, school, location or family. </li></ul><ul><li>Share your expertise with your fans and their friends </li></ul><ul><li>Find prospects with highly targeting advertising </li></ul>
  6. 6. <ul><li>Fans vs. Friends </li></ul><ul><li>Pages can </li></ul><ul><ul><li>integrated with Facebook's advertising system </li></ul></ul><ul><ul><li>can send updates to their fans </li></ul></ul><ul><ul><li>have access to insights and analytics of their fan base. </li></ul></ul>Business Pages vs. Personal Profiles
  7. 7. Creating a business page <ul><li>To set up your business page, you do not need a personal profile. </li></ul><ul><li>You can set up a business page separately from an existing profile by using a different email address. </li></ul><ul><li>Consider whether you want your personal and business mixed or separate. </li></ul>
  8. 8. Creating a business page <ul><li>Go to www.facebook.com </li></ul><ul><li>Sign-up by filling out the Select “Create a Page” link below the green button </li></ul>
  9. 9. Creating a Business Page <ul><li>Click on the “Local” radial button </li></ul><ul><li>Select appropriate category </li></ul>
  10. 10. Creating a Fan Page <ul><li>Enter the name of your page. YOUR BUSINESS Name </li></ul><ul><li>Check the box “Do not make Page publicly visible at this time.” </li></ul><ul><li>Note: Once you finish adding your information, pictures, etc, you can go back and publish your page </li></ul><ul><li>Click on the “Create Page” button </li></ul>
  11. 11. Add information about yourself <ul><li>Add </li></ul><ul><li>your logo or your professional photo </li></ul><ul><li>a description of your expertise </li></ul><ul><li>business contact information including website, blog and phone numbers </li></ul>
  12. 12. <ul><li>From any page, scroll to the bottom of the screen and click on “Advertising” </li></ul>Finding and Editing Your Fan Page <ul><li>Click on the “or manage your existing Pages” located under the green “Create a Page” button </li></ul>NOTE: Once you have posted content to your Fan Page, you can easily access it by clicking the “Home” link at the top of your screen, then click on “Pages” from the left hand menu.
  13. 13. Finding and Editing Your Fan Page NOTE: Once you have posted content to your Fan Page, you can easily access it by clicking the “Home” link at the top of your screen, then click on “Pages” from the left hand menu. <ul><li>If you have more than one page, click on the title of the page you wish to edit </li></ul>
  14. 14. Adding links to your page Step 1 – Click on the Attach: Link icon Step 2 – Copy the URL for the site to which you are linking. (In this example, a blog post from Geek Girls) Step 3 – Enter any comments you wish to include in the box above the URL Step 4 – Click the “Attach”, then “Share” buttons
  15. 15. Adding photos to your page Step 1 – Click on the Attach: Photo icon Step 2 – Click on “Upload a Photo”. You can also create albums, and take a pic with a webcam Step 3 – Click on the “browse” button then select the picture from your computer’s hard drive Step 4 – Click the “Share” button to complete your upload
  16. 16. Adding an event or a video to your page Event form Video form Events Video
  17. 17. Incorporate your blog into your page <ul><li>Locate your blog feed address. (URL OF YOUR BLOG/feed) </li></ul><ul><li>Log into Facebook </li></ul><ul><li>Visit this link: http://www.facebook.com/notes </li></ul><ul><li>Click on Import a Blog in the Notes Settings menu </li></ul>
  18. 18. Incorporating your blog You can only import one blog to your notes page, so choose carefully
  19. 19. Communicating with Fans
  20. 20. Sample Business Page
  21. 21. Getting Fans <ul><li>Become a fan of your own page </li></ul><ul><li>Invite friends from your personal profile to become fans </li></ul><ul><li>Add a link to your Facebook page to your email signature, your website and your blog </li></ul><ul><li>Find customers on Facebook and ask them to become friends </li></ul><ul><li>Share the page on your wall using the share button (bottom left on your page) </li></ul><ul><li>Add interesting content regularly </li></ul><ul><li>Don’t sell </li></ul>
  22. 22. <ul><li>What kind of content should I post? </li></ul><ul><li>How often should I post? </li></ul><ul><li>What do I do with negative comments? </li></ul>Common Questions
  23. 23. Become a Fan of Geek Girls and Weber Media Partners <ul><li>Type in “Geek Girl Camp” in the search box located in the upper left hand corner of your screen. </li></ul><ul><li>Select from the drop-down list </li></ul><ul><li>Click on the “Become a Fan” button </li></ul>