Web Emarketing Jan10


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WebEmarketing is an Internet Marketing consulting company specializing in search engine marketing including search engine optimization, PPC and email marketing. Our internet marketing consultants will help small businesses drive traffic to your website at an affordable price.

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Web Emarketing Jan10

  1. 1. Service Overview WebEmarketing Jennifer Meyer 612.644.5198 [email_address] www.webemarketing.com
  2. 2. Who is WebEmarketing? <ul><li>Experts in Internet Marketing </li></ul><ul><li>Headquartered in Minneapolis, MN </li></ul><ul><li>Founded by Jennifer Meyer in 2005 </li></ul><ul><ul><li>10+ years database / Internet Marketing experience </li></ul></ul><ul><ul><li>Experience in various E-commerce environments </li></ul></ul><ul><ul><ul><li>Corporate (Bestbuy.com, deluxeforms.com) </li></ul></ul></ul><ul><ul><ul><li>Started Emarketing department at web development agency </li></ul></ul></ul><ul><ul><ul><li>Consulted for over 20+ online clients </li></ul></ul></ul><ul><ul><li>Undergraduate in Finance & MBA in E-commerce </li></ul></ul>
  3. 3. Why do Search Engine Marketing (SEM)? <ul><li>Evolving business environment - SEM changes too much to keep up-to-date without dedicated resources. </li></ul><ul><li>Increase traffic - 87% online users reach sites through search engines. 75% end their search on the first page of results and 50% of Internet search results go to the top 3 links. </li></ul><ul><li>Increased rankings through site optimization – Only 12% of sites are optimized. </li></ul><ul><li>Highly qualified leads – Traffic is highly targeted. </li></ul>Sources: Forrester Research and MarketingProfs.com
  4. 4. SEO Project Deliverables <ul><li>Goals & Objectives </li></ul><ul><li>On-page Recommendations </li></ul><ul><ul><li>Conduct analysis to identify 5 pages to focus SEO efforts </li></ul></ul><ul><ul><li>Create Keyword Phrase Strategy for 5 targeted pages </li></ul></ul><ul><ul><li>Create optimized meta tags </li></ul></ul><ul><ul><li>Ensure image ALT text and body content are utilized properly </li></ul></ul><ul><li>Off-page Recommendations </li></ul><ul><ul><li>Link Assessment </li></ul></ul><ul><ul><ul><li>Insure internal links to major categories are properly set up </li></ul></ul></ul><ul><ul><ul><li>Inbound links (Assess link quality, provide recommendations for high quality external links) </li></ul></ul></ul><ul><ul><ul><li>Link popularity backlink analysis (what sites are competitors linking to) </li></ul></ul></ul><ul><ul><ul><li>Social Networking recommendations – Facebook, Twitter </li></ul></ul></ul><ul><ul><ul><li>Insure internal links to major categories are properly set up </li></ul></ul></ul><ul><ul><li>Directory Listings ( General, Business, Vertical) </li></ul></ul>
  5. 5. Case Study: Emmedia SEM <ul><li>Increased online traffic from 160K to 204K visits (or 28%) in 6 months </li></ul><ul><li>Paid Search Results (Google Adwords) : </li></ul><ul><ul><li>85% increase in click-thru rate (CTR) </li></ul></ul><ul><ul><li>83% increase in clicks/day </li></ul></ul><ul><ul><li>15% decrease in Cost per Click (CPC) </li></ul></ul><ul><li>Search Engine Optimization (SEO) Results: </li></ul><ul><ul><li>Increased natural (organic) search exposure by 8.2% by implementing Search Engine Optimization best practices </li></ul></ul><ul><ul><li>Increased Link Popularity score by 261% </li></ul></ul><ul><ul><li>Increase Site Saturation (# of indexable pages) by 12% by adding more search engine friendly pages and increasing search engine exposure </li></ul></ul>
  6. 6. Case Study: MN Partners of Costa Rica <ul><li>Launched new, dynamic website enabling interactive property listings </li></ul><ul><li>Increased online traffic by 300% in 9 months </li></ul><ul><li>Increased page views/visit from 1.16 to 9.25 by implementing usability best practices </li></ul><ul><li>Paid Search Results : </li></ul><ul><ul><li>Maximized Google Adwords campaign resulting in 65% increase in click-thru rate (CTR) and 54% increase in clicks/day </li></ul></ul><ul><ul><li>Implemented paid advertising program that generates 5.4% CTR compared to .45% CTR in Adwords </li></ul></ul><ul><li>Search Engine Optimization (SEO) Results: </li></ul><ul><ul><li>Increased natural (organic) search exposure by 24% by implementing Search Engine Optimization best practices </li></ul></ul>
  7. 7. Can you answer these questions? If not, consider Website Analytics: <ul><li>Conversion Analysis </li></ul><ul><ul><li>What is your abandonment rate? </li></ul></ul><ul><ul><li>Can navigation be improved to easier use of site? </li></ul></ul><ul><ul><li>Are customers confused in the checkout process? </li></ul></ul><ul><ul><li>Do pages with more optimized content have higher conversions? </li></ul></ul><ul><li>Retention Efforts </li></ul><ul><ul><li>Segmentation – what type of customers create high ROI? </li></ul></ul><ul><ul><li>What promotions yield highest ROI? </li></ul></ul><ul><ul><li>Are customers using blog? How can we make it better? </li></ul></ul><ul><ul><li>Are marketing efforts creating sufficient backlinks? </li></ul></ul><ul><ul><li>Can you reduce costly phone calls by improving Customer Service section? * </li></ul></ul><ul><li>Acquisition Efforts </li></ul><ul><ul><li>Where do you acquire customers? </li></ul></ul><ul><ul><li>What is PPC vs. SEO mix? </li></ul></ul><ul><ul><li>What is the acquisition cost of PPC vs. SEO customer? </li></ul></ul>* Online customer service is significantly less expensive. Average cost of online customer service is $0.24 compared to $5.50 for phone support. Source: Gardner Group – Contact Channel Costs Study
  8. 8. Are you Maximizing Email Marketing? <ul><li>Fully leverage email marketing tools to: </li></ul><ul><ul><li>Implement relevant and personalized emails </li></ul></ul><ul><ul><li>Create customized HTML email templates </li></ul></ul><ul><ul><li>Segment lists for research, testing and tracking </li></ul></ul><ul><ul><li>Gain customer preferences with online surveys </li></ul></ul><ul><ul><li>Generate on-line, real-time reports </li></ul></ul><ul><ul><li>Send automatic responses to inquiries </li></ul></ul><ul><ul><li>Manage multiple campaigns and subscribers </li></ul></ul><ul><ul><li>Forward-to-friend functionality </li></ul></ul><ul><ul><li>Automate the QA process </li></ul></ul>Email marketing tools on their own will not provide you with the expertise required to successfully perform email marketing.
  9. 9. 6 th Avenue Electronics Email
  10. 10. Investment and Timeframe *Prices do not include external services (pay-per-click, email marketing delivery, development, etc.). Six Month Contract Rate : $1,000 minimum = 10 hours / mo. $85/ hour thereafter OR $125/hour Search Engine Optimization Paid Search Advertising Email Marketing Website Analytics Internet Marketing Project Mgmt Budget * Services