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Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
Slidesharebusinessfinal 100422141910-phpapp02
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Slidesharebusinessfinal 100422141910-phpapp02

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  • More is better. You never know what will resonate with audience
  • Transcript

    • 1. Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar
    • 2. What is SlideShare?
    • 3. Social Media for Professionals <ul><li>SlideShare is the world’s largest professional sharing community </li></ul><ul><li>Millions of professionals visit us to research and discuss business and technology topics everyday </li></ul>
    • 4. Why you should be on SlideShare
    • 5. &nbsp;
    • 6. Who is on SlideShare? <ul><li>Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business. </li></ul><ul><li>50% are managers, directors, or C-level execs with significant purchasing influence** </li></ul><ul><li>50,000 slideshows uploaded weekly </li></ul><ul><li>Average time on site = 8 minutes </li></ul><ul><li>Average of 20 slides viewed per visit </li></ul>*Quantcast – Nov 2009 **SlideShare User Survey Fall 2009 <ul><li>By the numbers* </li></ul><ul><li>293 rd most popular site on the Internet </li></ul><ul><li>28mm unique visitors/ month </li></ul><ul><li>80mm pages viewed/ month </li></ul>
    • 7. Demographics *Quantcast – July 2009
    • 8. Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!
    • 9. Businesses on SlideShare
    • 10. Best Practices for Promoting YOUR Business on SlideShare!
    • 11. Upload your Marketing Materials <ul><li>Create new content or repurpose archived content </li></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Brochures </li></ul></ul>
    • 12. Make a Webinar <ul><li>SlideCasts: Sync audio to a presentation to create a webinar </li></ul><ul><li>Promote your webinar on SlideShare and other social media networks </li></ul><ul><li>Capture leads before, during or after your webinar </li></ul>
    • 13. Spread the Word <ul><li>Post links to Twitter, Facebook, Google Buzz or Delicious </li></ul><ul><li>Email your friends </li></ul><ul><li>Embed in blogs </li></ul><ul><li>Get the ball rolling </li></ul>
    • 14. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    • 15. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
    • 16. Leverage LinkedIn <ul><li>Use SlideShare App to showcase your content on your LinkedIn profile </li></ul><ul><li>Find content from your LinkedIn network </li></ul><ul><li>Favorite presentations </li></ul>
    • 17. Connect with Influencers <ul><li>Engage with the SlideShare community </li></ul><ul><ul><li>Favorite and comment on other’s content </li></ul></ul><ul><ul><li>Subscribe to other people. They may subscribe to you, driving views </li></ul></ul><ul><li>If your content gets a lot of views &amp; favorites it could be featured on the homepage </li></ul>
    • 18. Quick tips for getting popular <ul><li>Use a catchy title </li></ul><ul><li>Use a striking first slide </li></ul><ul><li>Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) </li></ul><ul><li>Reply to comments </li></ul><ul><li>Thank anyone who favorites </li></ul><ul><li>Encourage people to follow you on SlideShare </li></ul>
    • 19. What other tools can a business use?
    • 20. <ul><li>AdShare </li></ul><ul><ul><li>Promote your content contextually </li></ul></ul><ul><ul><li>Geographic, categorical &amp; relational targeting </li></ul></ul><ul><li>LeadShare </li></ul><ul><ul><li>Capture customer leads through your content assets </li></ul></ul><ul><ul><li>Customizable lead or survey form &amp; filtering options </li></ul></ul>SlideShare.net/Business
    • 21. How can I get more views? <ul><li>Have your content Featured on our homepage </li></ul><ul><ul><li>See Appendix 1: Advertising Opportunities </li></ul></ul><ul><li>Try AdShare </li></ul><ul><ul><li>Your content can become a ‘sponsored result’ next to relevant content </li></ul></ul><ul><ul><li>Target specific countries </li></ul></ul><ul><ul><li>Learn more at http://www.slideshare.net/business/adshare </li></ul></ul>
    • 22. Capture Leads on SlideShare <ul><li>Use LeadShare to capture leads on all content uploaded to SlideShare </li></ul><ul><ul><li>Customizable form </li></ul></ul><ul><ul><li>Works on embeds </li></ul></ul><ul><ul><li>More later in presentation </li></ul></ul>
    • 23. What if I want to do something REALLY BIG?
    • 24. Go Big with SlideShare.net/Channels <ul><li>A Channel is a social microsite for your content &amp; branding within the SlideShare community </li></ul>
    • 25. Dominate Your Category <ul><li>Sponsored Channels </li></ul>
    • 26. Own Your Channel <ul><li>Branded Channels </li></ul>
    • 27. Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
    • 28. Thanks! For further information about advertising or custom channels, contact: [email_address]
    • 29. Appendix 1: More Advertising Opportunities
    • 30. Run a Contest on SlideShare <ul><li>Engage SlideShare users in a conversation around your brand </li></ul><ul><li>Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) </li></ul><ul><li>Your brand’s messaging is woven throughout the contest pages. </li></ul><ul><li>Including: </li></ul><ul><li>brand videos </li></ul><ul><li>demos </li></ul><ul><li>presentations </li></ul><ul><li>custom CTAs </li></ul>
    • 31. Email Newsletter Ads Goes out every other week 160x600 ad unit
    • 32. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).

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