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Slidesharebusinessfinal 100422141910-phpapp02

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  • More is better. You never know what will resonate with audience
  • Transcript

    • 1. Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar
    • 2. What is SlideShare?
    • 3. Social Media for Professionals
      • SlideShare is the world’s largest professional sharing community
      • Millions of professionals visit us to research and discuss business and technology topics everyday
    • 4. Why you should be on SlideShare
    • 5.  
    • 6. Who is on SlideShare?
      • Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.
      • 50% are managers, directors, or C-level execs with significant purchasing influence**
      • 50,000 slideshows uploaded weekly
      • Average time on site = 8 minutes
      • Average of 20 slides viewed per visit
      *Quantcast – Nov 2009 **SlideShare User Survey Fall 2009
      • By the numbers*
      • 293 rd most popular site on the Internet
      • 28mm unique visitors/ month
      • 80mm pages viewed/ month
    • 7. Demographics *Quantcast – July 2009
    • 8. Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!
    • 9. Businesses on SlideShare
    • 10. Best Practices for Promoting YOUR Business on SlideShare!
    • 11. Upload your Marketing Materials
      • Create new content or repurpose archived content
        • Presentations
        • Case Studies
        • White Papers
        • Brochures
    • 12. Make a Webinar
      • SlideCasts: Sync audio to a presentation to create a webinar
      • Promote your webinar on SlideShare and other social media networks
      • Capture leads before, during or after your webinar
    • 13. Spread the Word
      • Post links to Twitter, Facebook, Google Buzz or Delicious
      • Email your friends
      • Embed in blogs
      • Get the ball rolling
    • 14. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    • 15. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
    • 16. Leverage LinkedIn
      • Use SlideShare App to showcase your content on your LinkedIn profile
      • Find content from your LinkedIn network
      • Favorite presentations
    • 17. Connect with Influencers
      • Engage with the SlideShare community
        • Favorite and comment on other’s content
        • Subscribe to other people. They may subscribe to you, driving views
      • If your content gets a lot of views & favorites it could be featured on the homepage
    • 18. Quick tips for getting popular
      • Use a catchy title
      • Use a striking first slide
      • Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
      • Reply to comments
      • Thank anyone who favorites
      • Encourage people to follow you on SlideShare
    • 19. What other tools can a business use?
    • 20.
      • AdShare
        • Promote your content contextually
        • Geographic, categorical & relational targeting
      • LeadShare
        • Capture customer leads through your content assets
        • Customizable lead or survey form & filtering options
      SlideShare.net/Business
    • 21. How can I get more views?
      • Have your content Featured on our homepage
        • See Appendix 1: Advertising Opportunities
      • Try AdShare
        • Your content can become a ‘sponsored result’ next to relevant content
        • Target specific countries
        • Learn more at http://www.slideshare.net/business/adshare
    • 22. Capture Leads on SlideShare
      • Use LeadShare to capture leads on all content uploaded to SlideShare
        • Customizable form
        • Works on embeds
        • More later in presentation
    • 23. What if I want to do something REALLY BIG?
    • 24. Go Big with SlideShare.net/Channels
      • A Channel is a social microsite for your content & branding within the SlideShare community
    • 25. Dominate Your Category
      • Sponsored Channels
    • 26. Own Your Channel
      • Branded Channels
    • 27. Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
    • 28. Thanks! For further information about advertising or custom channels, contact: [email_address]
    • 29. Appendix 1: More Advertising Opportunities
    • 30. Run a Contest on SlideShare
      • Engage SlideShare users in a conversation around your brand
      • Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
      • Your brand’s messaging is woven throughout the contest pages.
      • Including:
      • brand videos
      • demos
      • presentations
      • custom CTAs
    • 31. Email Newsletter Ads Goes out every other week 160x600 ad unit
    • 32. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).

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