Your SlideShare is downloading. ×
  • Like
SEO for Developers - Webdistortion
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

SEO for Developers - Webdistortion

  • 1,906 views
Published

 

Published in Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,906
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
4
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO for Developers the absolutely essentials
  • 2. Understanding Requests• GET not POST where appropriate• Expose (POST) Hidden URLs• Use HTML AND XML sitemaps
  • 3. Discovery• Faster indexing = More traffic• Use RSS / PubSubHub / RPC pings• Bounce off Realtime platforms e.g. Twitter / Friendfeed• Link REL helps Google discover RSS
  • 4. Links• Use Link Text on internal and external links where you can• Use ALT text on images - its a substitute for link text where images linked• Rel nofollow - affiliate links, and links you don’t trust.
  • 5. HTML• H1 - H5 - Use keywords in Headings• Title Tag - Again, important for keywords,• ..More important for search CTR• Keep your content high up the page
  • 6. HTML cont.• Microformats enhance SERPs - e.g. Product Reviews• Use Meta Descriptions to improve CTR• ..don’t forget about social web snippets e.g. OpenGraph protocol• Semantic HTML naturally reflects page structure - easier to crawl.
  • 7. Duplicate Content• Wastes crawl budget• Splits link equity / pagerank• Results in pages either being merged or dropped in Google
  • 8. Pagination• Redirect or REL=canonical on duplicate paging scenarios.• Use rel=prev and rel=next in your link markup
  • 9. URLs• Cool URLs dont change - maintain link equity when rebuilding a site• Keep keywords in your URLs• Separate words with dashes not underscores.• Understand which status code to use when redirecting
  • 10. Status Codes• 200 OK - things are ok.• Use 410 Gone for faster removal• Make sure 301 not 302 used when migrating content• Log your 500 errors
  • 11. Crawl Quota• Google crawls in descending pagerank order• Google has a limited crawl budget• Bigger for bigger sites (with higher Pagerank)• Impacted by duplicate content• Can be diagnosed from server logs
  • 12. Rich content• Avoid Flash where possible• Enhance HTML with Javascript• Don’t use lots of document writes to generate HTML• Don’t hide valuable content server side
  • 13. • Full article:• http://www.webdistortion.com/?p=11547• Follow me: @webireland