A Small Business Guide To Seo
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A Small Business Guide To Seo

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A small business guide to SEO

A small business guide to SEO

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  • Blentec Video$50 to get going6 million hits in 5 daysonline sales grew by 500%

A Small Business Guide To Seo Presentation Transcript

  • 1. http://blog.webdistortion.com
  • 2.  On Page  Off Page
  • 3.  HTML  URL  Internal linking
  • 4.  Title  Heading tags (h1,h2,h3,h4)  Meta info  Link text (including rel attribute)  Bolding keywords  Title attribute (links and images)
  • 5.  Prevent Spam  Can be used to sculpt pagerank  <a href=“page” rel=“nofollow” />
  • 6.  Great for seo if you keep it clean  Get rid of querystrings ◦ mod rewrite on Apache ◦ Permalinks in Wordpress ◦ URLRewriter.NET ◦ IIS 7.0 out of the box support
  • 7.  Description most important – change it from page content  Keywords still important for third parties  Wordpress users – Headspace plugin and All in One SEO pack
  • 8.  Link building & improving pagerank  Article Marketing  Directory Submissions
  • 9.  Improves your Pagerank, traffic and ultimately exposure
  • 10.  One method Google uses to determine SERP position  Green bar is cosmetic  High pagerank generally = high traffic
  • 11.  Trust  Keyword Use in Title Tag  Anchor Text of Inbound Link  Global Link Popularity of Site  Link Popularity within the Site's Internal Link Structure  Domain age  Topical relationship of linking sites
  • 12.  First get better indexed  Create great content  Content Marketing
  • 13.  Attract attention  Think like a news-stand  Brainstorm  Keyword rich
  • 14.  Be a resource within your Niche  If you aren’t creating new content you are dead in the water  Piggy back off other traffic
  • 15.  Site:www.domain.com  Google Webmaster tools to submit sitemap  Google Base for retailers (free)  Submit to Google News (if a publisher) and Blog search (if blogging for business)  Wordpress plugin: http://wordpress.org/extend/plugins/google-sitemap- generator/  More pages / More chance of being seen. ◦ 100 webpages indexed in Google, attracting 10 visits a day each = base traffic of 1000 visits a day
  • 16. Attracting links for the purposes of SEO
  • 17.  Unique  Controversial  Niche Audience / Cult following  Funny  Instantly Recognisable
  • 18. And you will attract links..
  • 19. to get it off the ground..
  • 20.  Utilise other websites  Make it relevant to what you want to rank for.  Network with other people in your niche  Grow a loyal subscriber base to leverage your content  Mondays and Wednesday’s best for viral content posting
  • 21.  Research.  Find tough to rank keyword. “free cms”  Write link-bait around that. (including title of article). ◦ 13 free cms options for web design professionals.  Launch your boat  Wait for traffic stream
  • 22.  Between 113 – 150 visits per day on a SINGLE keyword  Still attracting links now its at the top of Google  Hard to move because of backlink profile
  • 23.  Content Content Content  Off page techniques are in favour (harder to manipulate)  Viral content = links  Rinse and Repeat.