What we learned building Campaign Monitor

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    What we learned building Campaign Monitor - Presentation Transcript

    1. What we learnt building Campaign Monitor Ben Richardson and Dave Greiner freshview.com
    2. Why did we build Campaign Monitor? Frustration
    3. Campaign Monitor today... 15,000 1,000 90,000,000 designers new designers each month permission based emails delivered
    4. Deciding what to build
    5. Solve your own problem We knew there was a problem We knew how to fix it
    6. Don’t try and please everybody Conventional thinking usually leads to dumbed down or too complex
    7. Small group with common interests Develop unique features perfect for that market only Kill the bloat they don’t need
    8. Constant Contact 83 fields by default
    9. The result
    10. Campaign Monitor, 1 field
    11. The result
    12. “ It’s almost like it was built just for me !” Much easier to create passionate users
    13. Pricing your app
    14. How much? Get it right from the start You don’t need to be the cheapest Keep it simple Easy to try without spending a cent
    15. Building the sucker
    16. Identify the need to have features Set yourself a release date and stick to it Eat your own dog food Getting to launch
    17. Get real customer feedback Iterate, iterate, iterate Direction might change Give yourself a pat on the back Solicit early feedback
    18. .NET, nested tables and spacer gif’s Who cares? Technology choice is irrelevant
    19. Getting customers
    20. It’s all about word of mouth Is your app worth talking about ?
    21. Give it a kick start Ask peoples opinions Update religiously, be transparent Promotion through education EMDG Grant
    22. Supporting from Sydney
    23. Feel their pain We still do all our customer support Don’t filter what your customers are saying You need to know why , not just what
    24. 90% in opposite time zone Comprehensive help system Easy to try before you buy It’s 2.37am in Sydney right now
    25. Have a go! Try and solve your own problem Niche, targeted apps are easier to build and market Release early and get feedback Worst case aint that bad
    26. Q & A campaignmonitor.com mailbuild.com fre shview.com

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