Nick Bolton - The evolution and commercialisation of online video
by Web Directions on Sep 29, 2008
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Internet video has come a long way from the postage stamp generic media player to the commercial success it is today. ...
Internet video has come a long way from the postage stamp generic media player to the commercial success it is today.
This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies.
Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.
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