Five things I know about running a digital agency

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Presented by Rob Bare at Brisbane What Do You Know, August 30 2012.

Presented by Rob Bare at Brisbane What Do You Know, August 30 2012.

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  • 1. FIVE THINGSI KNOW ABOUTRUNNING A DIGITALAGENCY
  • 2. 0001GOODPEOPLE
  • 3. hire nice people, they are morefun to work with and generallybetter team players.
  • 4. hire smart, highly skilled people that likesolving problems.
  • 5. hire inspired people that aresomewhat perfectionists.
  • 6. hire people who love learning.
  • 7. hire people with a sense ofhumour ... it matters.
  • 8. 0010CONSTANTLEARNING
  • 9. keep learning, or die.metaphorically speaking of course.
  • 10. professional development time isjust as important as client work.
  • 11. industry events like this are reallyimportant for all team members.
  • 12. provide and share books,industry journals, websites andother quality resources.
  • 13. organise internal training days foroutside specialists to come in orfor cross pollination betweendiciplines.
  • 14. 0011BETTEROR BEST
  • 15. make every project your best.
  • 16. be firm with clients that want tomake your work suck.
  • 17. you’re only as good as your latest work,as far as the market is concerned.
  • 18. take the kaizen approach.
  • 19. if it’s your best, be proud of your work,whatever stage you’re at.
  • 20. 0100TELL YOURSTORY
  • 21. enter awards, it’s good for moraleeven if you don’t win.
  • 22. send out press releases when you havea story to tell, don’t be shy.
  • 23. attend industry events locally orglobally, whether you’re a guest orspeaker. connections matter.
  • 24. rank well, post often, get social ...and all that shit you already know!
  • 25. 0101KEEP THEFUN
  • 26. although they call it ‘work’, rememberto have fun.
  • 27. record and post the fun times, it’llremind you it’s not all bad when you’reworking your arse off.
  • 28. make your own fun. no one will make itfor you.
  • 29. make your place of work as funas possible.
  • 30. play drives creativity and gives youenergy to work, so it’s important!
  • 31. THANKS WWW.RANDB.COM.AU