5. SUBJECTIVE / QUALITATIVE
“It is not enough that we build
Have a believable story Experiences products that function, that are
Co-create value with customers (People, Activities, Context)
understandable and usable -
Connect people in community we also need to build products
Are part of a bigger system that bring joy and excitement,
Prioritize Aesthetics (no, not Graphic Design)
Appeal to emotional, spiritual, and (visual, behaviors, sounds, psychology) pleasure and fun, and yes,
Design for FLOW (boredom vs anxiety) beauty, to people’s lives.”
Create a tolerance for faults at
lower levels Leverage Game Mechanics/Learning Theory -Donald Norman
Are tied to a person’s self-image,
highly personal Have a Personality
Empower people to do things Meaningful Create conversational and context aware
previously not possible Has personal signiﬁcance interactions
(“Adaptive Interfaces”; narrative IA structures)
Pleasurable Elicit Desire
Memorable experience worth sharing (Limited availability, limited access, curious and
Simplify, organize, and clarify seductive experiences)
information Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY
HARD FOR ORGANIZATIONS TO CROSS
Display information visually Super easy to use, works like I think
Reduce features and complexity
Are easier to understand
Use language for more natural
Can be used without diﬃculty
Creating Pleasurable Interfaces:
Add features that support desired
Is available and accurate
Getting from Tasks to Experiences
behaviors (oﬄine browsing) created by Stephen P. Anderson | poetpainter.com
Works as programmed
OBJECTIVE / QUANTIFIABLE © 2006 Stephen P. Anderson | poetpainter.com
Hierarchy of Needs
25. The barmaid remembering your favourite drink...
26. Customise your drink at Starbucks...
27. Customise your game characters...
28. Welcome people...
30. Personal recommendations...
31. 4 Attention to detail
32. Car doors...
33. Even the trash cans are themed...
34. Make quality evident in everything...
35. Create delightful experiences...
36. Use quality imagery and copy...
37. Attention to detail
38. Hello Andy
I'm Little MOO - the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I'll let you know when it's done
and on its way to you.
In the meantime you can track and manage your order at:
Remember, I'm just a bit of software. So, if you have any questions
regarding your order please contact customer services (who are real
Little MOO, Print Robot
Personality is important