15 years in - Dan Hill
Upcoming SlideShare
Loading in...5
×
 

15 years in - Dan Hill

on

  • 4,394 views

It is time for the practice of web development and design to broaden its horizons. How can the skills and experience we’ve acquired over the last 15 years of working on the internet be applied more ...

It is time for the practice of web development and design to broaden its horizons. How can the skills and experience we’ve acquired over the last 15 years of working on the internet be applied more broadly to, say, the design of cities, buildings, organisations, government and so on?

In a slightly foolhardy, ambitious talk, Dan will draw from his experience of leading design across the BBC’s websites, co-founding the global media product Monocle, working with projects like Lonely Planet, Channel 4, Urbis museum and the Spice Girls website, and now his current work with the multidisciplinary design consultancy Arup, where he helps design better cities, buildings and streets.

Dan will suggest that some of these core ideas - harnessing user-centred thinking with the sparks of individual insight, working with real-time data, separating content from presentation, multidisciplinary design-centred practice, enabling adaptation and hackability, balancing top-down intervention with bottom-up emergence, amongst others - might work effectively as core principles of service design, offering new ways to build, design, innovate and operate to services, products and organisations well outside of the Australian web industry’s traditional focus.

Statistics

Views

Total Views
4,394
Slideshare-icon Views on SlideShare
3,980
Embed Views
414

Actions

Likes
2
Downloads
71
Comments
0

2 Embeds 414

http://www.webdirections.org 408
http://www.slideshare.net 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    15 years in - Dan Hill 15 years in - Dan Hill Presentation Transcript

    • 15 years in ... Redesigning your surroundings Dan Hill, Arup
    • Arup
    • Multidisciplinary design
    • SOFTWARE PROJECT DESIGNERS PRODUCERS ENGINEERS MANAGERS CLIENT SIDE DEVELOPERS When I talk about design I mean an approach rather than a discipline, more or less
    • CLIENT SIDE SOFTWARE PROJECT DESIGNERS PRODUCERS DEVELOPERS ENGINEERS MANAGERS When I talk about design I mean an approach rather than a discipline, more or less
    • 15 (or so) years ago ...
    • Actually 23 years ago The Artist (1986)
    • Skeletons, closets Hypercard stack for dissertation (1991)
    • Skeletons, closets Northern Quarter Network (1995)
    • Skeletons, closets Northern Quarter Network (1997)
    • Skeletons, closets Spice Girls (1998)
    • Skeletons, closets Chemical Brothers (1997)
    • Skeletons, closets Bryan Ferry (1999)
    • Skeletons, closets Genesis (2000)
    • Skeletons, closets Lamb (1998)
    • Skeletons, closets Virgin Records (2000)
    • BBC
    • BBC
    • Monocle
    • Monocle
    • Monocle
    • Monocle
    • Monocle
    • Monocle
    • Monocle
    • Monocle
    • Strategic design Redesigning your surroundings
    • Eliel Sa by con arinen siderin said: " a chair g it in i Always house in a roo ts next design a th in an e m, a ro larger ing in a cit nvironm om in a contex y plan. ent, an house, t- " environ a ment Redesign your surroundings
    • Redesign your surroundings Redesigning organisations to enable products + services
    • PLES AROUND LOST LOSTPEDIA BLOGS ETC. 1 TWP OFFICIAL FORUMS TRAILER BLOGS ETC. FAKE SITE is a single episode of 'Lost'. MEDIA UPDATE 2 re repeats for each episode, in REVIEWS ifferent ways, and then again as LOSTPEDIA egate of interaction around LOSTPEDIA OFFICIAL general. US RELEASE TWP TWP FORUMS BLOGS ET FORUMS C4 SITE OFFICIAL 3 TWP 7 ABC SITE UK 4 THUMB EMENT RELEASE MEDIA uild up to next episode release REVIEWS oordinated online and on-air TWP BITTORRENT FORUMS RELEASE BLOGS ETC. 5 ime time broadcast on ABC EMBEDDED LOSTPEDIA FAKE SITE ncoordinated fan activity online and LOSTPEDIA AMAZON ID UPDATE er IM during and after live broadcast TIME TWP FORUMS BLOGS ETC. AMAZON iTUNES fficial sites, and coordinated fake tes, updated alongside broadcast COMMENTS RELEASE & TAGS Strategic design xternal sites, such as Amazon.com, urtured via events in broadcast or urrounding sites TWP ncoordinated fan activity builds over RECAP BBC: Web as a canvas me around both specific episodes and hole series TWP FORUMS 6 attern repeated across other rritories although online audiences BLOGS ETC. averse boundaries BLOGS ETC.
    • XEN AK IS S CO RE CRU MB SCO RE Strategic design BBC: Push:pull model
    • AD IEU SE VERN ACUL AR FANTASY LOOSE LY JOIN ED Strategic design RU LE S IN FO R M A TI O N BOUNDA RY ED U CA TI O NO RU LE N SC AL AB LE S EX PA NS IO N R A D IA N T DI SC OV ER Y EN TE R TA TO OL S IN M EN T C IT Y BBC: Web as a canvas FI RS T OR DE R FE RT IL E OB JE CT GR OW TH SSETS FI RS T LO W R O A D OR DE R FEEDS, A OB JE CT ECTS NS, FEEDS, AV OBJ DESIGN PATTER VE RN AC UL QUA AR D IS A G L IT IE S GREG EXPR ATED E D IS T R S S IV E
    • QUALITIES INFORMATION AGGREGATED, FUNCTION CENTRALISED, PROFESSION ACCESSIBLE, PERMANEN DISCOVERY FUNCTION TOOLS OPTIMISED FOR EDUCATION SCALABLE DISCOVERY EXPANSION RADIANT BRAND VALUES CITY TRUST, IMPARTIALITY, QUALITY, DEPTH ENTERTAINMENT FERTILE FIRST FIRST ORDER ORDER GROWTH OBJECT OBJECT FEEDS, ASSETS LOW ROAD V OBJE CTS STABILIT S, A S, FEED LINK ERN N PATT S DESIG VERNACULAR SUBURBS AGGREGATORS QUALITIES INNOVATI Strategic design EGATED, EXPRESSIVE IBUTED, AMATEUR, MERAL, PERMEABLE FANTASY ARCHITECTURE BBC: Web as a canvas FUNCTION PTIMISED FOR "FOLLY" SHOWPIECES EXPRESSION RAND VALUES VATION, UBIQUITY, ONALITY, DELIGHT
    • TASK-BASED HIGH-QUALITY TOOLS (ORDERED) PROGRAMME INFO TOOL SETS FEEDS, AS DIFFERENT LAYOUT FOOTBALL MATCH OF S PO RT S ENABLING PERSONAL RESPONSES (VERNACULAR) BL O G S A BO U T F O O T B AL L RESULTS )) ) ) THE DAY LINKS & ASSETS (SIGNAGE) A CA DE MY LIN KS B L OG S A BOU T MOTD & FEEDS, VIDEO FO O T B AL L EXTERNAL SYNDICATION (SUBURBS) TEMPORARY STRUCTURES COMMERCIAL OR E S P N. C OM EDITORIALLY (FANTASIES) A MA Z ON PROBLEMATIC A B C. NE T .A U D O T CO M M OT SON M OT D T IM E LI N E RADIO A LA N VI RT U A L H AN S E N T IM E S Strategic design RE P LA Y S I TE BBC: Web as a canvas BLUEPRINT: E NTI R E WEB AS A C ANVAS , M ATCH OF THE D AY B RAN D AS THE M OD E L
    • GLOBAL UPPER TOOLBAR GLO BAL NAVIG ATI ON, B BC-W ID E P R IO RI TIE S iPLAYER BBC CONTENT BBC PRODUCERS P U S H TOPIC-BASED NAVIGATION LOCAL (TO CONTENT) L L U USER P RESPONSE BBC USERS Strategic design PERSONAL LOWER TOOLBAR GLO BAL NAVIG ATI ON, P E RS ONA L P RI O R I TI ES BBC: Push:pull model BLUEPRINT: O VE RA L L P A G E S TRU CTU R E
    • Prototyping the future Redesigning your surroundings
    • the suite of web services driving other elements of 2.0. For instance, comm a user's iPlayer client, or their stated or inferred preferences. The toolbar c dynamically alert users of events they're likely to be interested in, such as o iPlayer downloads completing/expiring or when one of their favourite show TV or available for live streaming. Available to watch now B B C Browse Search Your Kath and Kim has downloaded! deally, the toolbar is dynamically communicating with a user's iPlayer client status, etting you know when their programmes are available to watch. The Simpsons, Now, BBC2 B B C Browse Search Matt, 'The Simpsons' is on BBC2. Join the show now x Or is communicated with a user's stated preferences - or those inferred from user behaviour while moving and interacting throughout he site, and alerting the user of relevant events. This mode would benefit from a user feedback loop, 'training' the recommendations. Radiohead, Zane Lowe, R1 B B C Browse Search Strategic design Bronwyn, 'Karma Police' by Radiohead is about to be played on Radio 1. Join the show now x The range of potential web services and findability systems that the toolbar could integrate with should be as wide and varied as the BBC's services in general. For instance, they could draw from the Music Discovery platforms, creating a rich service around 'ambient BBC: Active toolbar alerts' for a particular user's favourite music, or music they're likely to be interested in. BLUEPRI UPP ER WOR KE
    • Artefacts from the future BBC BBC: Showpage mockup
    • Artefacts from the future BBC BBC: Showpage mockup
    • Artefacts from the future BBC BBC: Showpage mockup
    • av ech al a u Th T Fiv e e IC id u uch thi lti-t direc inte e bu erac dio- , via str ese e ta nica nd p hese e id me T a se nd of tha s ca ouch ted/ racti ildin tion visu med a k e r mo ateg im t en t l and eda enc as t ging so pr t it nb ,u in on g op al ia op re ic a o fl he de go om o gic pa tak insi on oc do e en ploa tima mo will n por devi fa de nd us op . es de t ce he port tai h p sig a ss e gh s, veta visa d/do te, fa s a eed unit s. lp un l. O prac out ortu n-led l stra urb the ts 3. rat ils ge wn ce- rou to y, a wi i t Cr he w d th ty to f co ical som nity thin tegi an, Th ea r t ith and load to-f nd con nd Po thi s. talk urs is e t e, sue of t o list ing as k es bu is en tin ga ha a n a the a doc and ce, earn ide l s ten to we s fo he wo r t pri elow hic b ,w an ildin tails gr wk rch um so gro ing wa ite en 1. tia yo ua uld he ma h rat d UT g (an an u ea tu rd o ctu ted n. A ped u En lw bo ut wel acu y F r . or her S ca d F rban rb an ly fol ral d suc ll of en visa or ho co tha n ac pla low es h Ide vir gin on ks w me lty in un drow n tak ult stra ce ing ign int ally me he gt tre Ar up the pr ders ned feel e ad y its teg lat us o stu this nt rig for ht am co o as ject tand in t ing h van elf), for y er. qu er re de wo n u FE pe s uld urb n co s a ing ra t n o c em tag en m e su the sib ickly sear t an ld en IT rva siv wi an d emp d ac f th . Dr ed of t ring Facu l a wi ilitie unc ch, le sta tail d el ‘a l ind esig orar tors e va wn in, th heir tha lty d e ea gr ing ea icate n, il y th aro rio fro re loc t F illu er U s for over d w b thn rn l i u us m at at EI in str at niv the mo ithi ehav ogr ing us pro t urb the ustr nkin nd t dev a d ened ion, T n a e a e as the l ed p rsity Fac e im a de our, phic r i su co visio an p vari ted g ar he F elop eep ult res we h ife o erso ). Th y plica sign yet f rese de sta nte n lac ou de oun acu me (an ve inab mpo of am e’ a s co sign d u lty, nt sta olut ave f ...’ t na/s ese tio co ocu arc nin lo l r m r a en ion sk he ce wo d by ns a ntex sed h g f pm e bu rary enit ound pon doc bani s w an . etc n na u e n t or en sin IC ies th en um sm ell wh gage d st By d hed ew F rio- ld ta xten d po , wou 4. mo t o e T pp ss m to a + se e Fa ts of nta and e at me ude oin o ac led ke sio s- ld Ex bil rv c tio Fa ity ort o c c cu the nt nts g t ut h ulty vis the n, t bu plor , a un del tivat ices ulty, reat n me lty rig pr , i hes er b ion fo he ild ing nd itie s, l , i i fin nt c . Tec ht e ogra t cou e in e, ye uildi s of rm o A se ing th so s, o e p ho nc ng ng in rie eb on urb cal e ublic w to lud- wi ding an b hnic nvir mme ld fo coll t wit , ‘da f bu crea s of lur . an co s +2 3 ll n ee the e im ally onm an rm abo h m muc ys ild tiv sce rin de nom pace d a rig agi ,a en d b pa rati ore h pli in ely gF sig , lm t r DA nary g an blu ario n n, ic 2. En mo ht o ned ost s m egin t of on w s ac ult pla vis re ne n a ig s a it for B) a con d ca rring ind y, n- A se ion se for ow ( ny k ht b to u wid h m nd nec mp the icat th eb ov rie ns ind e fo nco er an ing itiv this bud th in t u i are ervie s of th e, Fa get of e r th ver inf d stu e ba stit ions s, ex Fac ng th lur rin ws vis e‘ cre cu n e or de sis utio wit em ulty e p g of inte pe , le ual bu ild ati lty perm viro its elf m the nts of ns h o plif ac os ne rv nde adi isat ing ve at co thi tting - i n ap in ac ful (e th yin ro sib — ss, in asiv d to ng t ions as lla s p ) in pear elemdesig ross ler e .g. IS er fa g m ss th ilitie be sens tera e tec indi owa , dia pla bo rat int o ; in the c ing i ent n p facu ngag F). T culti ultid e s us ors ctio hn cat rds gra tfo the ity n o s ro ltie em he es isc tat rm ion mu th of ce ed e n o e d m F ,a s s e se (e i- co ion for mb and logie the esig s an ’ . ing ch o EIT nd er U the s. T , bu nt w cou .g. a e ot bu his t w ex nfigu nd feed dde ani s to rea n br d sy c thi silo f co build he TS i ith ld ter red so o ba d in ma ad tive iefs ste wi nk s a nte in r fa bui ldin cou ould sta as na c ti d . m l in n m g c ld g ld a n wo plat l da to p . Bu k loo phy on t resp oss Thes p mi l ge g, ex d en por to s ultie ings and man lso s o gh nu ab ary om s b , a its so rks form taba rovid ildin ps, ical bu ons ibilit e me t in plo l e n a fe i to on tap ’ in ses e r g m cre sp ilt f ive- ies an nt, ent ely ring ing c wor de eing d el ctiv st .A p fr e a ac ab p ai e t o k g e se it t se prov ll o ed t astr hat al-ti nag tive e, in ric a tio d ac arti l new nrich hrou llab is ab ree. mbe whe y arc id f t o m uc co m em ex n, tiv cu g or Gi he e a hes ea ture mp e ou en peri urn t an ity lar for the h th ativ out ven dded re rs, r e s r t t m d m , su ly ms de is e, ov s © an ich r inp ure . Wi- ise t put syst en- 5. Cr ult ch focu of r sign cap holi erco o Ar up d t es uts stu fi a he to em Fin ea idi as sin ea pr ac sti m- he ou sc i c Pt y. c d ve rce an b ent d ot uild n ‘b s op ally, tin gb ipl com g on l-tim oce ty to Ltd ry a ina mu qu e m ss. .2 sk for s e or ctiv er n ng h i sig port the ala ry n T ‘bl 00 nc co icat alita easu his ur ’ Strategic artefacts 9 in tud che ity et- su n p un ag ed of , ity gr nn ion tiv the ents stra and c r the h th oces to ega sp ec e re- bu an ted i t ac tiv , col fac ild d r int Fac at th s an nfor e of es +s ity lab tor . or s ing e- mu se en ult e s d o m b th erv a- its yi pa rga ot is w elf an st fa ly cr s b tia nis h t or ice s a lite d dis cilit eati lanc l and atio he a k pro University of Technology, Sydney ne al v ‘tu rally tanc ate f e. S ed, soc nal c rchit vide ed ace pa har ial ha ec s an be d s the l po asy -to ces mo org nge tural an t b in n -f a n a p ke rate uild ts in chro ace nd t ious nisa roc de- y t gi o t es ing -b e no phy ech an tion ess d he for ’ in r twe us in sica nolo fee of bu ex eal en. ter l in gie ls ild em -tim D ac ter s ing pl e t ’s s ify e to taili ion a actio i n n
    • +23 Strategic artefacts University of Technology, Sydney
    • Strategic artefacts The Edge, Brisbane
    • Strategic artefacts The Edge, Brisbane
    • Strategic artefacts The Edge, Brisbane
    • Strategic artefacts The Edge, Brisbane
    • e Ed ge. Edg Mo e nth Edg #2 e Mon ly Jun thly edg e 2010 equ een slan d.o rg Artefacts from the future The Edge: Edge Monthly
    • he E dge . Wor Jun ksho e 20 ps. Dra ft 10 Fash ion pho togr aph y wor ksho p Artefacts from the future Fash ion pho edg togr The Edge: Edge Monthly equ een slan d.o aph y wo rksh op rg
    • he E dge . Eve Jun nts. e 20 Dra ft 10 ‘Sha ng hai Edg e Lau nch ’, by e dgeq uee nsla nd.org /ann alan gham Artefacts from the future ‘Cau gh t in the edg act’, The Edge: Edge Monthly equ een slan d.o by e dge que ensl rg and .org /ste fanb eckm an
    • dge . Eve Jun nts. Spe e 20 cial SEC Tue RET B eve nts 10 sd IR Dra Ho ay 5th DS, L ft w B June ($ IVE AT t ne Reg The Edg risban 10. Buy THE ROO ular e’s s e erie doom- tickets a DGE E Free FTOP eve GUE s of rock t ed , tho ugh CINEM nts Eve RILLA ry T live mus collect equeens g Satu r s p A Join hursd GARDE ic sh iv la ows e Secre nd.org) gram day nig aces ar Seed ay mo NIN for 2 t film me tak hts sees limited. e Lear n ho savers rning 6 G 010. Birds k s e ing - icks veg w to ten and wo 8AM, fre F nort is them over T the pop irst to a o h: H ed a he E ular rrive gies d an rk on e wux o d and ia c ng Kon round t ge roo Moonli ets best herb d grow The Ed g SHO lass g, Sh hree ft gh Satu ic. ang of B op plaz t Cine iew. v Wed RT FI s. num g erou e’s gree In T rday hai r a m nesd LMS s kin n J he M une 9th and isbane’ . June’s a pro- Fina a l yea y June T THE A ds o wall pr ood , fro Taip s sis seri f pla o Satu For m 8pm Lov ei, p te lus a r cities s of e Prod 6 ucti show: th June, EDGE r nts, ject. Cro rday e to on) from 6 incl Dra uch June 23r ing Satu con tem the BAR QU pm onwa ud- d, fr rday pora T’s B r gon Tige om r Hi 8pm Sha J ngh une 16t ry 9th/ CAMP A in ds (free Fine ) Wh 0th Jun BRISBA dde ai T h 1 VID n Satu riad , from 8p Arts at’s e Free EO GAM Eat rday Jun m nati a Ba , free th NE (Film , Drin e 30 ona rCa oug & Sc Play though E TOU k M th, from an W wor l ne ksho twor mp? Wik h sp ace reen aga spa RNA 8pm — fo p k i s ar gam i ce es in nst frien s are lim MENT oma n cusi -event of unco pedia s e limited on t sour ng o s, wh nfer ays he r the So d and f ited c a ga e techn n early- ose con ences — arCam ‘B broa iver uthe oe a t s t p dcas side p t acr rn laza Hemis e at the lik and hering ologies tage we ent is p open, p is an i colla of a b ro ar nt Sun oss . p to th Your tr here – best pl bora local, c nd soci applica vided b ticipato er- d tion reat a Wii ay June Fit ( e CB iump D (c th ac hs – e Edge e to pla BOO . ive t l protoc tions, a y partic ry Satu KCAM n ip 10th ech o Nin ,f tend rom 6p onso or d ’s gi y vi brai ls.’ Bar d relate ants oW m les p isaste ant sc deo Bo rday 1 P BR ns fo Cam d op rovi r r ok 6th ISB r lea p e ded s – will een ii) Sun .) Pen camp i June, fr ANE rnin Brisban n day be g s e g, sh e Pro Ju Evo ne 17th, tech uin Au a user- e thoug arin is n s g h sp g (Xb ox 3 lution from 6 Boo ologie tralia a enerate aces Soc k as s. Th nd f a Det 60) cer pm mec an o d e pu ocuss confer re limite Loc ails 200 9 h pan anism bject an rpose w ed on b ence sp d t f d i o o atio day, s and se or stori exam ll be to oks an nsored Artefacts from the future n: Edg e sc reen s ETS f futu orming f-select re b ook l brea nolo es, i oup u n ine it o tech kup gr ests w n and e g role a future ill ch con ed g formati s ongoi ider the k-like n n s d bo s o by of Satu Y FA gies s to d oose tertain a deliv the Tim rday IR . iscu m ss a the age ent. Pa ry e The Edge: Edge Monthly es: Etsy 23rd nd p n oten da for t tici- r Ong a th is the g June, fr tiall h Occ org oing. C r l to b iving ‘n obal ma e thoug e y cr e hec u e h eate upy : k ca The y and s w craft rketplac spaces lend e ’ QLD Edge is ll hand scene a e for all re limit If yo a u ha ar a t ed host mad roun thin e Edg e, vi ve an e geq skill , a chan ing e an dQ gs h d uee s, bu ce to the uee If t sit ven nsl fa y m fir d vint ns andm
    • Imaginary running order 07:00 News Running for 3 hours every morning, as part of the InfoKiosk service, a loop of news from around the world, including SBS, ABC, Queensland Community Television, MSNBC, BBC World etc. 11:00 Carousel The output of the Photography Labs — still images on a slow loop. Each image contains a QR code so mobile phones can access more information on the photo, user or workshop/lab. 14:00 OneDotZero: Adventures in Motion Touring show of cutting-edge computer- generated animation and imagery. In association with ACMI. 14:30 Look inside The Edge’s cameras with a rapid-fire reveal of what’s going on inside the build- ing right now. 17:00 Carousel Covers for contemporary video games in the style of classic book covers. A project from the Graphics lab. 18:00 Red vs. Blue Comedy machinima used as stimulus in the Machinima Lab. Artefacts from the future The Edge: Edge Screens 19:00 Universal Everything Fifteen experimental sound sculptures produced by some of the world’s leading animators and motion graphics gurus.
    • Imaginary running order 11:00 Window, South Brisbane Using the State Library archives, The Edge 3D modelling labs have recon- structed the view of South Brisbane 120 years ago, situated exactly in place on the facade of The Edge. 12:27 Swimming: 8 points of view Matthew Ngui (2007) A figure dives into a pool and starts swimming laps, slipping e ortlessly from one screen to the next in a mesmerising rhythm. (On loan from QAG) 14:05 Poinciana Time-lapse video of the poinciana trees around the Cultural Centre precinct, filmed throughout the year. Text is overlaid explaining the tree’s significance in local indigenous culture. 15:30 Reflecting the Expressway Edge users of the Digital Video and Urbanism Labs construct a series of filmic responses to the Riverside Expressway. 19:00 Zidane Douglas Gordon & Philippe Petit (2007) An ambient study of footballer Zinedine Zidane, as 28 cameras follow his every Artefacts from the future moves during the course of one match. Music by Mogwai. (Sponsored by FFA) 20:30 The Edge: Edge Screens Trafic dir. Jacques Tati (1971) As part of a series in response to the Riv- erside Expressway, Tati’s delicate comedy can be enjoyed largely without sound.
    • Cameron's transport woes PAGE 27 China's democratic struggles PAGE 87 The ethics of genetics PAGE 13 AND 63 Alan Greenspan remembered DECEMBER 12TH-18TH 2015 www.economist.com PAGE 83-85 On Top of the World Artefacts from the future BBC: Beyond Broadcasting !5.00
    • Cameron's transport woes PAGE 27 China's democratic struggl PAGE 87 The ethics of genetics PAGE 13 AND 63 Alan Greenspan remember DECEMBER 12TH-18TH 2015 www.economist.com PAGE 83-85 On Top of the Wor Artefacts from the future BBC: Beyond Broadcasting
    • Special report The Renaissance of the BBC The Economist December 12th 2015 23 Artefacts from the future BBC: Beyond Broadcasting a senior judge that was sharply critical of A Very British Success both its journalism and its system of self- governance. This badly dented the BBC’s LONDON self-confidence at a time when it was
    • early as 2006 the BBC started building the its “Xinghai Deep View” service. The service endured a tricky situation in 2011 when it infrastructure to provide audiences with a is proving remarkably popular with just had to remove from its news site trenchant wide range of on demand services for both over a third of all downloads being comments from users about Saudi Arabia television and radio content. It carefully programmes more than a year old. following the abduction of a BBC journalist built relations with independents, talent According to Xinghai, the most frequent by fundamentalists. Despite these setbacks, and others most of whom were initially search term on their service is “BBC”. This the BBC’s embrace of public media has highly sceptical of the BBC’s desire to make stands as a powerful testament to the revitalised its historically introspective content available for longer than just 7 days success of the BBC’s shift to on demand and editorial culture and helped it to build the after its first transmission. its early recognition that only by working loyalty of a new generation of audiences. It Simultaneously, the BBC started to make with search and gateway organisations is notable that the hard-to-please 16-25 year available all its content to audiences around would its content reach all potential old demographic, who tend to be most the world, accessible either via micro audiences. active in public media, are now amongst payments or by what became the hugely The second priority was to engage with the highest approvers of the BBC. popular “BBC Global Media Pass”. Whilst public media. Many had been surprised by The third priority was to establish a new these actions may seem modest judged the explosive growth in what was then relationship with audiences. Historically from the perspective of today’s media called “user generated content”. The trend the BBC had had, at best, a distant landscape, they were considered radical at had started with the advent of blogging but relationship with the British public. Yes, the time and contrasted with the failure of rapidly grew to encompass the creation of they liked its programmes, but it was often both C4 and ITV (once leading television audio content (which, briefly, was known as seen as a distant, monolithic organisation. brands) to engage with the shift to on “Podcasting” after Apple’s hugely popular These feelings were most strongly felt in the demand viewing. iPod player) and video content. Not only did North East and Scotland where affection for The turning point came in 2011 when individuals create content but so did the BBC was wearing thin. However, the BBC announced its aim “to make organisations who recognised the value of through clever use of technology, the BBC available all its content to everyone in the being able to communicate with their started to build tailored services. Not only UK forever”. This simple proposition was customers and stakeholders directly. They did these offer prompts and advice on the well received by audiences but not, initially also recognised the value of a global best of the BBC’s audio, video and text by everyone. At first it proved problematic audience. Today, for example, the Royal content but they also scoured the rest of the with some of the BBC’s suppliers, notably Opera House is t he leading global web for other relevant content. Many sports bodies, some independent producers destination for audio and video content for organisations struggled in the hyper- and – bizarrely - the descendents of the ballet and opera. competitive world of recommended links creator of “Desert Island Discs”, a once but the BBC stayed ahead largely due to the popular radio programme. However, this huge advantage provided by its customer move rightly bolted the BBC’s future relationship database which gave it Artefacts from the future irrevocably to on demand consumption. Today, linear channels account for just over unrivalled insights into the habits, views and needs of nearly 40m individuals. half of total viewing but this share continues to Beyond Broadcasting BBC: fall steadily. In parallel with these moves the BBC started, almost by stealth, to shift its programme strategy. It focussed on what it called “fewer, bigger, better” – i.e. Not the Liverpool train crash programmes that could cut through the
    • Special report The Renaissance of the BBC The Economist D TV or not TV given recent industry estimates that the necessary to pay a who How the internet ate broadcast TV (2004-2014) BBC’s total share of viewing has now slipped Licence when all they wa Broadband penetration Average connection speed below 15% though its ever-popular radio drama. How long before th (% of homes) (mbps) services continue to account for over 40% of consider unbundling its co 100 25 all listening. whether the BBC shoul The BBC was slow to recognise the need providing content only in 80 20 for a different mix of skills. It was not until the market is weakest. For 2010 that, controversially, the first channel affairs and expensive docum 60 15 controller with a marketing background Another idea, recently flo 40 10 was appointed. However, there was hardly a Smith Institute, is to end ripple amongst BBC staff when, in 2013, Public Media Fee and to 20 5 Jane Crib, was appointed Director of MyBBC; subscription. They claim she started her BBC career cutting code. indicates that around 80% 2004 05 06 07 08 09 10 11 12 13 14 Whilst these were senior and symbolic willingly subscribe to a “B appointments a wider change had been the price was unchanged. underway. The BBC had integrated linear BBC’s salvation. It woul relationship with the British public. Yes, radio and TV production teams with their disquiet about the compuls they liked its programmes, but it was often interactive siblings to create single units tax and it would liberat seen as a distant, monolithic organisation. responsible for all manifestations of a Government scrutiny. Mig These feelings were most strongly felt in the creative idea across all devices. They had that these benefits are w North East and Scotland where affection for also infused these teams with a mix of income this historic shift w the BBC was wearing thin. However, technologists, marketers and people with These are substantial ch through clever use of technology, the BBC expertise in rights. The BBC changed its BBC has proved remar started to build tailored services. Not only incentive structures rewarding those who reinvention and, it is curre Artefacts from the future did these offer prompts and advice on the best of the BBC’s audio, video and text content but they also scoured the rest of the delivered success and, belatedly, the BBC got serious about addressing under-performing staff. All these changes underpinned the of great strength. Not on relationship with almost e the country but it has web for other relevant content. BBC: Beyond Broadcasting Many creative renewal which has been the central distinctive niche in a organisations struggled in the hyper- element of the organisation’s overall dominated by commerci competitive world of recommended links success. output often lacks originali but the BBC stayed ahead largely due to the The BBC has executed a huge advantage provided by its customer A Glorious Future? recognised that in order to
    • None of these changes would have been seriously under-estimated the difficulty of capable of making this leap. There are possible without significant investment in persuading sceptical viewers (who tend to rumours that the BBC is now considering re- technology. Much of the credit belongs to be old and poor) of the benefits of digital branding itself the “British Public Media Ben Taylor who joined the BBC from Tesco television. Many inside the organisation Corporation” or BPMC. Some feel it is mad to in 2008 as Chief Systems Officer. Today the grumble at how the organisation was even think of discarding a brand with almost BBC is regarded as a world leader in strong-armed into taking responsibility for 100 years of heritage. Others believe this will personalised customer management. They leading analogue switch off by the be the final successful step on a remarkable have cashed in on this reputation by Government as part of the 2013 funding journey that has transformed this enduring recently floating BBC Relate (a 500 strong settlement. institution. company that advises organisations on That funding settlement is another source customer management) – though the BBC of pressure. The BBC had enjoyed many Economist personal dossier itself was careful to retain full ownership of years of annual g rowt h of income Grace Edwards the intellectual property and metadata on comfortably above the RPI (driven by the This paper edition of The Economist has been printed for you, which their own system is based. steady rise in the number of single homes Grace Edwards, based on your personal profile and reading and a generous hike in the Television behaviour for the last 7 years. Your online dossier can be found at Shifting the Centre of Gravity Licence Fee in 2007). Today, however, the www.economist.com/graceedwards These changes succeeded only because the BBC faces income that is likely to remain BBC began a ruthless internal programme flat. This settlement was imposed by a Dossier services of culture change. An early symbolic move Government that had finally caught up Visit your dossier and find the following related content. (Content will be downloaded automatically to your devices of choice, if you was the replacement of audience share as a with the profitability of the BBC’s overseas prefer. Edit your preferences at economist.com.) key performance metric with “value” – a commercial on demand services. Yet Exclusive interview with Mark Thompson (vid/audio/text) measure of audience appreciation. At first inflation in the AV industry is running at Ben Taylor in conversation with Jeff Bezos and Rodrigo BBC staff, instinctively sceptical of anything nearly 10% per-annum, fuelled, amongst Hernandez (audio/text) that could be measured, scorned this new other things, by the relentless competition Google Radio under attack (audio/text) approach. But senior managers persevered. for talent and rights. Australia's PacifiCorp swallows NewKorea media market Staff knew they were serious when they The BBC’s very success may be the catalyst (vid/audio/text) banned the “overnights” – the reports of its own downfall. Many have noticed the Articles and media relating to keywords BBC, media, on circulated each morning giving the popularity of the BBC’s on demand services, demand, public services, Britain (and related terms) previous evening’s share performance. This the whole philosophy of which is to give from The Economist archive and the best of the Web, via The Economist Filter shift from share to value seems prescient audiences choice. Some ask why it is given recent industry estimates that the necessary to pay a whole Public Media BBC’s total share of viewing has now slipped Licence when all they want is, say, period below 15% though its ever-popular radio drama. How long before the BBC is forced Artefacts from the future services continue to account for over 40% of to consider unbundling its content? Others all listening. ask whether the BBC should be limited to The BBC was slow to recognise the need providing content only in those areas where for a different mix of skills.Broadcasting market is weakest. For example, current BBC: Beyond It was not until the 2010 that, controversially, the first channel affairs and expensive documentaries. controller with a marketing background was appointed. However, there was hardly a Another idea, recently floated by the Adam ripple amongst BBC staff when, in 2013, Smith Institute, is to end the compulsory Treasures from the BBC archive, available to all: Kenneth Clark on Picasso (1960); The Goodies (1975); Bleak House (2005); London Olympics (2012) Jane Crib, was appointed Director of MyBBC; Public Media Fee and to replace it with
    • Artefacts from the future High Speed Rail in Australia (City of Sound)
    • Artefacts from the future Personal Well-Tempered Environment (City of Sound)
    • Artefacts from the future Personal Well-Tempered Environment (City of Sound)
    • Artefacts from the future Personal Well-Tempered Environment (City of Sound)
    • 15 years in ... where next? Redesigning your surroundings
    • Information-rich spaces Urban Informatics, Urban Information Architecture, Urban Interaction Design
    • ‘Computer city’ Dennis Crompton (1964)
    • Sensing movement Cabspotting, Stamen
    • Sensing the city Real-time Rome (MIT)
    • Sensing the city SFPark (San Francisco)
    • Sensing movement Velib visualisation (MIT)
    • Sensing movement UTS/Arup research
    • Information-rich spaces State Library of Queensland
    • Information-rich spaces State Library of Queensland
    • Information-rich spaces State Library of Queensland
    • Information-rich spaces Making knowledge work visible
    • Visible output ‘The City’, Lewis Mumford (1939)
    • Placemaking, identity ‘All In A Day’, BBC (1973)
    • Public wi-fi x public space State Library of Queensland
    • Pervasive
    • Adaptation
    • Invisible, visible
    • South Africa USA China Switzerland New Zealand Chile Nepal Indones Philippines ermany UK France Brazil Mali Taiwan New Caledonia Japan Malaysia Columbia India South Korea Canada Invisible, visible
    • Infozone Nouns currently being browsed in this space Activity Nouns Places Liu Topics Gomez Campbell Hu Smith David Obama Kylie Peter David Rudd Turnbull Bush Kevin Stephanie Malcolm Brett Mem Jintao Invisible, visible
    • Invisible, visible
    • Today Activity Nouns History Activity Nouns Nouns currently being browsed in this space Queensland State Archives Places Places Liu Topics Hu Topics Gomez Campbell Hu Smith Arrived: Gympie, 1864 David Obama From: Shanghai Kylie Peter David Rudd Occupation: Joiner Turnbull Bush Kevin Stephanie Malcolm Brett Mem Jintao Invisible, visible
    • Invisible
    • Invisible, visible
    • Urban information design ‘Street as Platform’, UTS
    • Urban information design ‘Street as Platform’, UTS
    • Urban information design ‘Street as Platform’, UTS
    • Urban informatics ‘Urban Sensing’, Sydney Uni
    • Urban informatics ‘Urban Sensing’, Sydney Uni
    • Responsive spaces Major urban development project
    • Poles light in sequence to indicate incoming ferry Responsive spaces Informatics Job: Barangaroo Status: Concept sketches Date: 8 February 2009 Major urban development project
    • CURRENT CHARGE 67 67 CURRENT CHARGE % % Will provide light from Will provide light from04.34AM DUSK until DUSK until 04.34AM barangaroo.com 2405 WATER STORED IN 2404 BARANGAROO TANK 2403 2405 2403 WATER STORED IN 2402 kl 2404 BARANGAROO to flush 1423 toilets Enough TANK 2403 2401 Tank is 43% full 2403 2402 kl 2400 2399 Enough to flushbarangaroo.com 1423 toilets 2401 Tank is 43% full Informatics Job: Barangaroo Status: Concept sketches Date: 8 February 2009 2400 Invisible, visible 2399 Major urban development project
    • Invisible, visible Major urban development project
    • Invisible, visible Major urban development project
    • Responsive spaces Major urban development project
    • Responsive spaces
    • Responsive spaces
    • Responsive spaces
    • Responsive spaces
    • Responsive spaces Federation Square, Melbourne
    • Responsive spaces Seoul Galleria West (UN Studio/Arup)
    • Responsive spaces UTS Broadway competition entry (Super Colossal/Arup)
    • Responsive spaces UTS Broadway competition entry (Super Colossal/Arup)
    • Responsive spaces ‘World’s Largest Timepiece’, Gramazio+Kohler/Arup
    • Responsive spaces Masdar
    • Responsive spaces Masdar
    • Responsive spaces Masdar
    • Civic-scale ‘smart meter’ 2012 Olympic monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • Responsive spaces London 2012 Monument
    • GMJ MUF ARUP ATMOS MARGO MILLER SCHLAICH BERGERMANN UND PARTNER AGENCE TER CHRIS BANGLE rn n n ser ser n CATERINA GINZBURG ll gio use ern au au ser us WILLIAM J MITCHELL Hi tti bro erha mos CARLORATTIASSOCIATI m d n ern ha erh i erh rhau SENSEABLE CITY LAB n Da Ra tmos l nta ie A t ill STUDIO FM MILANO os ll ser au s er ied tt ed Sa e N 009 an H tm MARCO SANTAMBROGIO ed i Ni ede 09 rlo il i au erh Ni att ti e N Ra tti i de Ni ern ANTONI MUNTADAS 20 9 Ca 009 A an H rn rco nni d ne 2 09 D 009 A an H s erh ied ones de rlo R Rat nni d arlo lo Ra Ratt nni i de l us u ly 00 2 9D o Rs atti u se n a a M v Ju 20 D mo UMBERTO ECO 2 9 GIULIANO DA EMPOLI Nied de N J os nni Ca rlo va 9 C ar lo ova nn Hil atti de tti erha i 5 J ly 2 July 00 tm ti rha ser 09 io 30 une June 200 9 At ll de m ni doc o atti 9 At iova 009 9 Ca 9 Gio 200 09 C Car 9 Gi iova an rlo R ill mon Nied dett 5J u 3 ly 2 09 A arlo o Rat attti velli iede au e 20 9 G J 29 e ill Hi ni no an a en 0 G 2 0 e 0 9 0 G D a H i n u 0 09 C arl o R Bro e N erh Jun e 200 30 un e 200 n Hos an iovan s oli Giov ier M arac rlo R e 20 009 une e 20 e 200 Jun ne 2e 200 e 20 009 2009 9 C Dan ise S ni de Simo ill ti 3 J ly 2 20 9 C arl na i d ti ed J a c 29 Jun atti 09 D tm 009 D 9 G tmo er Ni 009 Did as S 9 Ca Jun ne 2 17 J Jun Jun 16 6 Ju un Jun e 2 ne 200 09 Alv van ise n H Rat u ly C ere ann tt Ni 30 Jun 1 16 J 15 Jun Ju ne 20 09 Gio lv Da rlo ill ti 3 J Ju 0 20 9 a os de 30 29 rlo R e 20 09 A ne 2 200 09 A alt ne 2 2009 Tom 200 19 19 Ju 17 17 n 3 July y 200 09 S Giov rlo R 9 Atmtmos anni a n 20 u ne 0 9 W Ju e 9 ne 15 13 3 Ju une e 20 09 09 A 09 Ca n H Rat ser 3 Jul ly 20 009 Ca 200 9 A iov 9 C29 Ju une 26 J 6 Ju ne 2 200 24 Jun 200 1 Ju 1 3 J un 0 0 0 9 a o 1 3 J ne 2 ne 2 ne 2 200 09 D Carl Hill atti au 3 Ju y 2 09 ly 20 0 9G 2 00 J 2 6J u ne 4 ne 2 u 2 1 Ju Ju 11 Ju une e 20 09 Dan rlo R ill ti erh ser n 3 Jul y 20 Ju ly 200 ne 29 2 6 Ju ed au J 13 12 J 0 Ni erh 3 Jul 1 Ju ly Ju 2 24 11 1 Jun ne 2 2009 9 Ca an H o Rat i de 3 1 Ju 29 1 1 Ju ne 200 9 D arl nn ied i 1 1 Ju ne 00 9 C ova ill de N dett 11 Ju ne 2 200 9 Gi n H nni on 11 Ju ne 00 Da iova Sim ill 11 1 Ju ne 2 009 9 G vise n H ill tti 1 Ju e 2 00 Al Da n H ill onde etti 1 1 Jun e 2 09 09 Da H im nd etti n 11 Jun e 20 ne 20 009 Dan ise S Simo ond ser 11 Jun Ju e 2 009 Alv ise Sim au n 2 11 10 Ju e 009 Alv ise ill erh ed 10 Jun e 2 009 Alv an H Ratti e Ni 10 Jun ne 2 009 9 D rlo ni d 10 Ju ne 2 200 9 Ca ovan ll tti 10 Ju une 200 Gi Hi ll de 10 9 J ne 009 Dan Hi imon u 2 n S 9 J une 2009 9 Da vise ill i 9 J une 200 9 Al an H Ratt ti 9 J June e 20009 D arlo Rat ti ie 9 Jun 20 9 C arlo Rat de N 8 June 200 9 C arlo nni e N 8 une 200 9 C iova nni d 8 J une 200 9 G ova att 8 J une 200 9 Gi oR J ne 00 8 u C arl anni 2 09 Giov Ra 8 J une 20 o 8J u ne 2009 Carl i 5 J ne 009 an H u D 5 J ne 2 009 arlo u 5 J ne 2 009 C an H u D 5 J ne 2 009 u 2 r 5 J une Ca 5J 09 e 20 un 9C 4J 00 e 2 009 C un C 2 J une 2 009 2 J une 2 2J ARUP TOMAS SARACENO Responsive spaces The Cloud
    • MARGO MILLER SCHLAICH BERGERMANN UND PARTNER CHRIS BANGLE n ser CARLORATTIASSOCIATI CATERINA GINZBURG ser n ern au os ern u us sern n us rha rha u tm ill STUDIO FM MILANO rn ser e rha de ti de erha e d A H os ll us e au ed i ie t Ni an Atm MARCO SANTAMBROGIO i ha erh s Ni Ratt tti i de Nlo Ra atti tti i de e Nie ser n D 09 an H UMBERTO ECO de r ied one de rlo R a nn ar o R Ra nn i d l i rhau 0 D s Ni e eN J os nni a lo va C arl lo va nn il tti ett e 2 009 AtmoGIULIANO DA EMPOLI l i de n i d doc o i 9 Atm iova 09 C 9 Car Gio 2009 09 C Car Gio iova an H lo Ra ill nd iede etti o N 2 ne 2009 Hi ll l Hi n no an a en att 0 G 20 0 9 e 0 9 09 G D ar H im nd e an os 9 D an iovan s i oli Giov ier M arac rlo R e 20 009 une e 20 e 200 Jun ne 2e 200 e 20 009 2009 9 C Dan ise S ni de Simo ill ti c 9 un atti 09 D Atm 00 9 G tmo er N 00 9 Did as S 9 Ca Jun une 2 17 J Jun Jun 16 6 Ju un Jun e 2 ne 200 09 Alv van ise n H Rat R 20 9 2 00 9 A alt e 2 00 m 200 19 9 J 17 17 1 16 J 15 Jun Ju ne 20 09 Gio lv Da rlo ill ti rlo ne 200 June ne 2 00 9 W Jun e 2 9 To ne 1 15 13 3 Ju une e 20 09 09 A 09 Ca n H Rat ern u e u ne 2 00 24 Jun 200 Ju 1 3 J un 0 20 20 09 Da rlo ill ti us 9 J Jun 26 6 J u 2 6 J ne 2 21 1 3 J ne 2 ne ne 20 09 Ca H at rha n 9 24 une 1 Ju 2 Ju 11 Ju une e 20 09 Dan rlo R ill ti de ser 2 2 6 Ju J 1 3 1 J 0 ie au 2 24 11 1 Jun ne 2 2009 9 Ca an H o Rat i de N erh 1 1J u ne 00 D arl nn ied ti 1 Ju ne 2 009 9 C ova ill de N det 11 Ju ne 2 200 9 Gi n H nni on 11 Ju ne 00 Da iova Sim ill 11 1 Ju ne 2 009 9 G vise n H ill tti 1 Ju e 2 00 Al Da n H ll onde etti 11 Jun ne 2 009 009 Da n Hi Sim ond etti 11 Ju e 2 ne 2 009 Da ise Sim ond ser 1 un Ju e 2 09 lv se im 1 J au 11 10 Jun e 20 009 AAlvi ise S ill ti erh 10 Jun e 2 009 Alv an H Rat e N ied 10 Jun ne 2 009 9 D rlo ni d 10 Ju ne 2 200 9 Ca ovan ll tti 10 Ju une 200 Gi Hi ll de 10 9 J ne 009 Dan Hi imon u 2 n S 9 J une 2009 9 Da vise ill i 9 J une 200 9 Al an H Ratt ti 9 J June e 20009 D arlo Rat ti 9 Jun 20 9 C arlo Rat de N 8 June 200 9 C arlo nni e N 8 une 200 9 C iova nni d 8 J une 200 9 G ova 8 J une 200 9 Gi Ra rlo nn 8 J une 200 Ca a 8 J une 0 09 Giov R 8J e2 9 lo un 200 Car H J e 5 n 09 n 5 Ju e 20 9 Da rlo un 00 a 5 J ne 2 009 C an u 2 9D 5 J ne 00 u Responsive spaces 2 5 J une C 5J 09 20 ne 9 4 Ju 00 e 2 009 un 2 J une 2 009 The Cloud 2 J une 2 2J ARUP
    • Responsive spaces Jätkäsaari, Helsinki
    • on-site residential energy use reduction energy efficient lighting 10% high performance ventilation heat recovery 6% low energy fans 4% building materials high performance building fabric (high levels the embodied carbon in materials and structure of insulation & good air-tightness) 6% from construction is reduced 45% from a typical building by using lightweight faced, punched windows, cement replacement timber in residences. Selecting water efficient fittings result in low water demand 2% L W local, reused and/or recycled content furniture and finishings for the fit out contributes further to carbon reduction during the building lifecycle offices energy use reduction high performance ventilation heat recovery 6% live/work lifestyle all residences in c_life will be occupied by energy efficient lighting 10% residents who also work on Jätkäsaari, thereby reducing transport emissions low energy fans 4% water efficient fittings result in low water demand 2% atriums utilising excess heat from building heat regulated by vents energy efficient office equipment highly efficient underfloor heating replacing office equipment with more energy efficient versions over time contributes to reducing building energy use food growing pocket winter gardens for growing fruits and vegetables provide 10% of the typical vegetable intake and contribute to the reduction in emissions from food of 35% over baseline. Associated water demand is reduced 60% if fed by harvested rain water. building design efficiency customer meter narrow building the narrow floorplates enable natural ventilation, enhance daylight and are key for future flexibility and smart meters and controls real time display of energy use can influence interchange ability of building uses. They allows users behavioural dimensions of energy use, while smart to have a connection with outdoors, enhancing the controls can improve demand side management. Both biophilia potential, which improves people's wellbeing approaches contribute to building energy use reduction Responsive spaces Jätkäsaari, Helsinki flexibility and interchange-ability living laboratory the routing strategy for services and use of common heating and demonstration and pilot testing of innovative cooling principles provide flexibility for future interchangability technologies at Sitra helps spur a marketplace for of uses, reducing the need for retrofitting in the future promising technologies to reduce carbon emissions
    • Responsive spaces Jätkäsaari, Helsinki
    • Some implications
    • Model Analysis Sensors Feedback Smart meters Feedback + sensors Activity Resource use Transit Analysis systems Network Sensors Alerts Visualisation logs Wifi Transit activity choice Urban activity changes in response
    • ? Design Occupied (Predictive design tools) Behavioural data Design Occupied Next design (Predictive (Actual, (Predictive, design tools) real-time sensors) informed by use) Informed urban design process
    • Relationship with urban form ‘Social life of small urban spaces’ (William H. Whyte, 1980)
    • Cognitive load
    • Sanctuary
    • Open feedback
    • Privacy
    • Multidisciplinary design
    • General knowledge T T-shaped people Speciality
    • Soft infrastructure Disciplines Interaction design Software design Information architecture Service design Urban design Urban informatics Business models Legal and political context Belief systems Social and cultural fabric
    • Software engineer Interaction designer/ Architect/urban designer graphic designer Comms infrastructure/ Psychologist/sociologist electrical engineer Lighting Economist/entrepreneur New team? Façades
    • User-centred design User-oriented not operator-oriented
    • User-centred design Persona/scenario work
    • DEMOGRAPHICS NAME ZIHAD AGE 17 GENDER MALE FAMILY SIZE 4 (2 BROTHERS, 1 SISTER) FAMILY LIFECYCLE STAGE PARENTS IN THEIR MID-30s HOUSING TYPE RENTING PARENT/GUARDIAN DETAILS MUM: AT HOME, DAD: MANUAL LABOUR, REGULAR EMPLOYMENT EDUCATIONAL STATUS/LEVEL TAFE ADDRESS MOOROOKA ETHNICITY SUDANESE RELIGION CHRISTIAN (CATHOLIC) NATIONALITY AUSTRALIAN ACCESSIBILITY NOT DISABLED User-centred design Persona/scenario work
    • Per Eng ine s ona erin ga nd : Ph IT B uild De mo DR ing Str Ag gra ese ate gicC e Na : 24 phi arc ons ulta m Ge e: Ju cs her ncy nde Fam r: M n (El Ho ily si ale ect u Ad sing e: Th z rica Eth dre ss: typ r e: S ee (im l En nic U ity: ltimo hared medi gin Psy Ch / ine Pyrm renta te fam a eer cho se ont l ily) UT ing Soc Soc ial gro gra ph Stu SR ela ) Inte ial ne up: H ics Sp dent tio Pag t Inte rests work angs e s nsh e /ho o hou nds l tatus ip 25 o : gad rnet a bb role: L ut wi Loy rs pe ng pe Full-t get c ie o th alty r da r im s) tivity s: non ner oth er U : Li y, 7 iods/ e : In e Lik kes d all ter net TS PhD ely UT ays p the t S- e i , In sta s Wi th con bec r wee me on s w ellow text nt Ha f aus k cam Me eo ssa ork res of f fe pus gin g( sta ear tion che use llow - av has in l rs : res ear era ge late abo che 12 st rat rs Sce ory env nar iron me io: nt PhD 08 :00 Re se arc LA B her (El Wa ect ke su rica p in lab l En gin eer Wo ing bre nders Co m me ) nt che akfas wher Jun t e lea avoid ap caf (kitch to go v enc ing U s issu é) our TS! eo ene f jus Eat tte or exa t en aged Sma f com a t rt m mp ble t o sle . Still, uting des ing/c or User-centred design k hec kin ge ma il a ma pot Kit che y a nette pp r le w hat to ential eciate resea for isc uss ep ed . wo e d if ne in th uld y nev e la sw b res d e ed) be (a b? Or arche ctua er a r ith oes t s rea y ll t s tho ome cross such rchers MIT he Ro spac be lly Persona/scenario work F Ap ugh exte ove fac pos nt. C r po ilitie a a in , st bot ics e Lab res p sea aren sib s ly n heap t. For , and d/or n hens ot c c it s 09 t fac rcher ly has on- afé w es Ju prov tuden :00 up i site oul n ide ts? in s this lities? (in Ele work ? d d out s of t a go All how bot is em Or is c. E stat os oe h o LA er hp ail- the ng.) h ion in ven e lab d B fac soc hys che re a av lab mo Fin i lity sou ial me ical w cking mor e a w . Wou re, nd di it ( ec ork ld
    • 15 years in ... where next? Redesigning your surroundings
    • User-centred strategy Tcard, NSW
    • User-centred strategy Tcard, NSW
    • SYDNEY SYDNEY METRO METRO SYDNEY RAILCORP BUSES FERRIES LIGHT MONO METRO RAIL RAIL TCARD? User-centred strategy Tcard
    • SYDNEY SYDNEY METRO METRO SYDNEY RAILCORP BUSES FERRIES LIGHT MONO METRO RAIL RAIL TCARD User-centred strategy Tcard
    • SYDNEY SYDNEY METRO METRO SYDNEY RAILCORP BUSES FERRIES LIGHT MONO METRO RAIL RAIL TRANSPORT FOR SYDNEY TCARD User-centred strategy Tcard
    • User-centred strategy Translink > Go Card, Queensland
    • User-centred strategy TfL > Oyster, London
    • QLD TRANSPORT DRIVERS LICENCE WALLET User-centred strategy Mobility in Brisbane
    • QLD BCC TRANSPORT DRIVERS BIKE- LICENCE SHARING CARD FAT WALLET User-centred strategy Mobility in Brisbane
    • QLD BCC TRANSLINK TRANSPORT DRIVERS BIKE- GO CARD LICENCE SHARING CARD VERY FAT WALLET User-centred strategy Mobility in Brisbane
    • QLD MOBILITY BIKE- DRIVERS GO CARD SHARING LICENCE CARD MOBILITY CARD SLIM WALLET User-centred strategy Mobility in Brisbane
    • The internet changes things
    • 1 in 4 music sales in the USA is via iTunes The internet changes things
    • The internet changes places
    • IT is too important for the IT department The internet changes things
    • Soft infrastructure Disciplines Interaction design Software design Information architecture Service design Urban design Urban informatics Business models Legal and political context Belief systems Social and cultural fabric
    • Soft infrastructure Characteristics Interaction design Responsive Software design Expectations Real-time Information architecture Open Interactive Service design Pervasive Standards Urban design Physical x digital Interoperable Machine-readable Urban informatics Distributed Multi-platform Interdependent ecosystems Business models Top-down x bottom-up Emergent Legal and political context Data-rich Content separated from presentation Layered Belief systems Iterative development Social and cultural fabric User-centred Multidisciplinary Participatory + malleable Adaptive + hackable
    • How do people expect systems Soft infrastructure Characteristics Interaction design Expectations to behave? Responsive Software design Real-time Information architecture Open Interactive Service design Pervasive Standards Urban design Physical x digital Interoperable Machine-readable Urban informatics Distributed Multi-platform Interdependent ecosystems Business models Top-down x bottom-up Emergent Legal and political context Data-rich Content separated from presentation Layered Belief systems Iterative development Social and cultural fabric User-centred Multidisciplinary Participatory + malleable Adaptive + hackable
    • How does information work Soft infrastructure Characteristics Interaction design Expectations as a material? Responsive Software design Real-time Information architecture Open Interactive Service design Pervasive Standards Urban design Physical x digital Interoperable Machine-readable Urban informatics Distributed Multi-platform Interdependent ecosystems Business models Top-down x bottom-up Emergent Legal and political context Data-rich Content separated from presentation Layered Belief systems Iterative development Social and cultural fabric User-centred Multidisciplinary Participatory + malleable Adaptive + hackable
    • What is an architecture Soft infrastructure Characteristics Interaction design Expectations oriented around Responsive Software design Real-time Information architecture Open Interactive spatial intelligence Service design Pervasive Urban design Physical x digital Interoperable Machine-readable Urban informatics rather than Distributed Multi-platform Interdependent ecosystems Business models Top-down x bottom-up Emergent Legal and political context Data-rich Content separated from presentation Layered technologies of Belief systems Iterative development Social and cultural fabric User-centred Multidisciplinary shelter? Participatory + malleable Adaptive + hackable
    • What new histories does this Soft infrastructure culture Characteristics Interaction design Expectations enable? Responsive Software design Real-time Information architecture Open Interactive Service design Pervasive Standards Urban design Physical x digital Interoperable Machine-readable Urban informatics Distributed Multi-platform Interdependent ecosystems Business models Top-down x bottom-up Emergent Legal and political context Data-rich Content separated from presentation Layered Belief systems Iterative development Social and cultural fabric User-centred Multidisciplinary Participatory + malleable Adaptive + hackable
    • 15 years in ... where next? Redesigning your surroundings
    • A French philosopher Je suis Jacques Attali
    • Je suis Jacques Attali ‘A Brief History of the Future’ (2008)
    • The history of the world ‘A Brief History of the Future’ (2008)
    • It’s about oceans
    • Mediterranean 0 AD
    • North Sea 1300 AD
    • Atlantic 1900 AD
    • Pacific 2000 AD
    • Nordic region Same population base as Australia
    • Saab Volvo Ericsson Nokia Bang & Olufsen Iitalla Marimekko Fritz Hansen Artek Ikea Lego Electrolux Tandberg Linux Nordic region Opera Spotify Dopplr
    • Saab Volvo Ericsson Nokia Bang & Olufsen Iitalla Marimekko Fritz Hansen Artek Ikea Lego Electrolux Tandberg Linux Nordic region Opera Culture that values design, innovation, craft Spotify Handy strategic location Dopplr
    • Australia
    • Australia
    • GMJ MUF ARUP ATMOS MARGO MILLER SCHLAICH BERGERMANN UND PARTNER AGENCE TER CHRIS BANGLE rn n n ser ser n CATERINA GINZBURG ll gio use ern au au ser us WILLIAM J MITCHELL Hi tti bro erha mos CARLORATTIASSOCIATI m d n ern ha erh i erh rhau SENSEABLE CITY LAB n Da Ra tmos l nta ie A t ill STUDIO FM MILANO os ll ser au s er ied tt ed Sa e N 009 an H tm MARCO SANTAMBROGIO ed i Ni ede 09 rlo il i au erh Ni att ti e N Ra tti i de Ni ern ANTONI MUNTADAS 20 9 Ca 009 A an H rn rco nni d ne 2 09 D 009 A an H s erh ied ones de rlo R Rat nni d arlo lo Ra Ratt nni i de l us u ly 00 2 9D o Rs atti u se n a a M v Ju 20 D mo UMBERTO ECO 2 9 GIULIANO DA EMPOLI Nied de N J os nni Ca rlo va 9 C ar lo ova nn Hil atti de tti erha i 5 J ly 2 July 00 tm ti rha ser 09 io 30 une June 200 9 At ll de m ni doc o atti 9 At iova 009 9 Ca 9 Gio 200 09 C Car 9 Gi iova an rlo R ill mon Nied dett 5J u 3 ly 2 09 A arlo o Rat attti velli iede au e 20 9 G J 29 e ill Hi ni no an a en 0 G 2 0 e 0 9 0 G D a H i n u 0 09 C arl o R Bro e N erh Jun e 200 30 un e 200 n Hos an iovan s oli Giov ier M arac rlo R e 20 009 une e 20 e 200 Jun ne 2e 200 e 20 009 2009 9 C Dan ise S ni de Simo ill ti 3 J ly 2 20 9 C arl na i d ti ed J a c 29 Jun atti 09 D tm 009 D 9 G tmo er Ni 009 Did as S 9 Ca Jun ne 2 17 J Jun Jun 16 6 Ju un Jun e 2 ne 200 09 Alv van ise n H Rat u ly C ere ann tt Ni 30 Jun 1 16 J 15 Jun Ju ne 20 09 Gio lv Da rlo ill ti 3 J Ju 0 20 9 a os de 30 29 rlo R e 20 09 A ne 2 200 09 A alt ne 2 2009 Tom 200 19 19 Ju 17 17 n 3 July y 200 09 S Giov rlo R 9 Atmtmos anni a n 20 u ne 0 9 W Ju e 9 ne 15 13 3 Ju une e 20 09 09 A 09 Ca n H Rat ser 3 Jul ly 20 009 Ca 200 9 A iov 9 C29 Ju une 26 J 6 Ju ne 2 200 24 Jun 200 1 Ju 1 3 J un 0 0 0 9 a o 1 3 J ne 2 ne 2 ne 2 200 09 D Carl Hill atti au 3 Ju y 2 09 ly 20 0 9G 2 00 J 2 6J u ne 4 ne 2 u 2 1 Ju Ju 11 Ju une e 20 09 Dan rlo R ill ti erh ser n 3 Jul y 20 Ju ly 200 ne 29 2 6 Ju ed au J 13 12 J 0 Ni erh 3 Jul 1 Ju ly Ju 2 24 11 1 Jun ne 2 2009 9 Ca an H o Rat i de 3 1 Ju 29 1 1 Ju ne 200 9 D arl nn ied i 1 1 Ju ne 00 9 C ova ill de N dett 11 Ju ne 2 200 9 Gi n H nni on 11 Ju ne 00 Da iova Sim ill 11 1 Ju ne 2 009 9 G vise n H ill tti 1 Ju e 2 00 Al Da n H ill onde etti 1 1 Jun e 2 09 09 Da H im nd etti n 11 Jun e 20 ne 20 009 Dan ise S Simo ond ser 11 Jun Ju e 2 009 Alv ise Sim au n 2 11 10 Ju e 009 Alv ise ill erh ed 10 Jun e 2 009 Alv an H Ratti e Ni 10 Jun ne 2 009 9 D rlo ni d 10 Ju ne 2 200 9 Ca ovan ll tti 10 Ju une 200 Gi Hi ll de 10 9 J ne 009 Dan Hi imon u 2 n S 9 J une 2009 9 Da vise ill i 9 J une 200 9 Al an H Ratt ti 9 J June e 20009 D arlo Rat ti ie 9 Jun 20 9 C arlo Rat de N 8 June 200 9 C arlo nni e N 8 une 200 9 C iova nni d 8 J une 200 9 G ova att 8 J une 200 9 Gi oR J ne 00 8 u C arl anni 2 09 Giov Ra 8 J une 20 o 8J u ne 2009 Carl i 5 J ne 009 an H u D 5 J ne 2 009 arlo u 5 J ne 2 009 C an H u D 5 J ne 2 009 u 2 r 5 J une Ca 5J 09 e 20 un 9C 4J 00 e 2 009 C un C 2 J une 2 009 2 J une 2 2J ARUP TOMAS SARACENO New geography 2009 AD
    • Redesign your surroundings
    • Redesign the culture Redesign the oceans Redesign your surroundings
    • 15 years in ... where next? Redesigning your surroundings
    • Soft urban infrastructure
    • Thank you