SEO
Trainings
November 3-17
Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Lu...
Search Engine
Optimization
Keyword Strategy and Competitor
Analysis
Trainer:Shushan
Define
What would I search to find my
product?
What would someone else call what I
sell?
How do normal people talk abou...
Specify
Start with a word, break it down
website design
Medical website design
Affordable medical website design
Tools
Google trends
Google keyword tool
Wordtracker
Keywords
Keyword phrases
 58 % of keyword phrases are 2-3 words
 Phrases increase the click through rank
(CTR)
 Phrases...
Usage
 Keyword density
 Frequency
 Distribution
Keywords
Use your keywords
 Once in the Title tag
 Once or twice in the Keywords and
Description meta tag
 Once in the ...
Competition
 Search the keyword
 Identify the first 2 pages of results and therefore your
competitors
 Research their m...
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e-Works SEO Trainings 3

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SEO Training November 8, 2010

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e-Works SEO Trainings 3

  1. 1. SEO Trainings November 3-17
  2. 2. Agenda Monday Tuesday Wednesday Thursday Friday Saturda y Sunday 1 Nov 2 Nov 3 Nov 1. SEO Basics: How it works Trainer: Ludwig & Shushan 4 Nov 5 Nov 4.Creating SEO-friendly Sites Trainer: Ludwig 5.Creating Appealing Content Trainer: Ludwig 6 Nov 7 Nov 8 Nov 2.Keyword Strategy Trainer: Shushan 3.Competitor Analysis Trainer: Shushan 9 Nov 10 Nov 6.Getting Offsite: Linkbuilding Strategies Trainer: Ludwig and Shushan 11 Nov 12 Nov 7.Analyzing Results Trainer: Shushan 13 Nov 14 Nov 15 Nov 8.SEO for International Markets Trainer: Ludwig 9. Search Marketing Trainer: Shushan 16 Nov 17 Nov 10. Internet Marketing and Viral Marketing. Social Media Trainer: Shushan 18 Nov 19 Nov 20 Nov
  3. 3. Search Engine Optimization Keyword Strategy and Competitor Analysis Trainer:Shushan
  4. 4. Define What would I search to find my product? What would someone else call what I sell? How do normal people talk about the product? How do experts call it?
  5. 5. Specify Start with a word, break it down website design Medical website design Affordable medical website design
  6. 6. Tools Google trends Google keyword tool Wordtracker
  7. 7. Keywords Keyword phrases  58 % of keyword phrases are 2-3 words  Phrases increase the click through rank (CTR)  Phrases increase conversion rate  Use simple words  Make sure you use good neighboring words
  8. 8. Usage  Keyword density  Frequency  Distribution
  9. 9. Keywords Use your keywords  Once in the Title tag  Once or twice in the Keywords and Description meta tag  Once in the first sentence on page  Twice in the first 200 words  Once or twice in the last paragraph
  10. 10. Competition  Search the keyword  Identify the first 2 pages of results and therefore your competitors  Research their meta tags  Research their rankings and backlinks  Research their site structure and content  Make a data sheet with all collected information
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