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e-Works SEO Trainings 2

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SEO Training November 5, 2010

SEO Training November 5, 2010

Published in: Education, Technology, Design
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  • 1. SEO Trainings November 3-17
  • 2. Agenda Monday Tuesday Wednesday Thursday Friday Saturda y Sunday 1 Nov 2 Nov 3 Nov 1. SEO Basics: How it works Trainer: Ludwig & Shushan 4 Nov 5 Nov 4.Creating SEO-friendly Sites Trainer: Ludwig 5.Creating Appealing Content Trainer: Ludwig 6 Nov 7 Nov 8 Nov 2.Keyword Strategy Trainer: Shushan 3.Competitor Analysis Trainer: Shushan 9 Nov 10 Nov 6.Getting Offsite: Linkbuilding Strategies Trainer: Ludwig and Shushan 11 Nov 12 Nov 7.Analyzing Results Trainer: Shushan 13 Nov 14 Nov 15 Nov 8.SEO for International Markets Trainer: Ludwig 9. Search Marketing Trainer: Shushan 16 Nov 17 Nov 10. Internet Marketing and Viral Marketing. Social Media Trainer: Shushan 18 Nov 19 Nov 20 Nov
  • 3. Search Engine Optimization Website Development and Content Trainers: Ludwig
  • 4. Websites are coded with XHTML and CSS, the code should be W3C complaint •http://validator.w3.org/ •http://jigsaw.w3.org/css-validator/ Clean Code
  • 5. Clean Code The cleaner the website code is, the easier Search Engines Read it
  • 6. METAs  Title  Keywords  Description
  • 7. SEs and METAs
  • 8. URLs  Keywords in URL  Canonical URLs  Closer to the root
  • 9. Redirects and Error Pages  301 and 302 redirects (permanent and temporary)  Error pages
  • 10. Secure Server problems  Server availability  Website speed  SSL Certification
  • 11. Page Speed Optimization  Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.  YSlow, a free tool from Yahoo! that suggests ways to improve website speed.  WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.  In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.”
  • 12. Flash SEO  Build Independent HTML pages  SWFObject  Restrict the over usage of Flash  Creation of alternate HTML content  Discoverability of Links
  • 13. JavaScript  It makes your HTML page load faster  You can instruct the robots of search engines NOT to read the .js files.  The indexing of the pages becomes faster
  • 14. Sitemaps  HTML Sitemap  XML Sitemap  Changefreq Tag  Priority Tag  Lastmod Tag
  • 15. Robots.txt
  • 16. RSS Feeds  Ensure the RSS feed you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds  Create a linking strategy to and from your feed content.  Submit the feeds to top RSS search engines and news aggregator directories  Choose a system that has social media features such as tagging and bookmarking, like 'add to del.icio.us' buttons  Set up monthly reporting on search engine visibility and feed usage Really Simple Syndication
  • 17. Research Tools  https://adwords.google.com/select/KeywordTo  http://tools.seobook.com/general/keyword/  http://www.copyblogger.com/keyword- research-tools/
  • 18. Be Specific
  • 19. Headlines Headlines are important for search engins Breadcrumbs
  • 20. Content  Content length  Keyword frequency and density  Bookmarks and Sharing  Linking out  Copyscape (www.copyscape.com)
  • 21. Image Optimization  ALT and Title Tags  Image Filenames  Surrounding Texts  Images Folder  Image Type  Flickr, Picasa
  • 22. Video Optimization  Creation of relevant and Informative Videos  Optimising Video Content and Thumbnails  Optimising the Title, keywords and Description of the Video  Ratings, Comments and Reviews  Duration of the Video
  • 23. Video Optimization  Assigning proper Category/Tags  Sitemaps  Optimised URLs  Surrounding Text  Promotion of Videos
  • 24. Task and Report  Please review the followings websites:  www.seo.am  www.smartbuy.am  www.shangrila.am  www.ababycare.com  www.bsc.am  www.e-works.am

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