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e-Works SEO Trainings 2

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SEO Training November 5, 2010

SEO Training November 5, 2010

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    e-Works SEO Trainings 2 e-Works SEO Trainings 2 Presentation Transcript

    • SEO Trainings November 3-17
    • Agenda Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Nov 2 Nov 3 Nov 1. SEO Basics: How it works Trainer: Ludwig & Shushan 4 Nov 5 Nov 4.Creating SEO-friendly Sites Trainer: Ludwig 5.Creating Appealing Content Trainer: Ludwig 6 Nov 7 Nov 8 Nov 2.Keyword Strategy Trainer: Shushan 3.Competitor Analysis Trainer: Shushan 9 Nov 10 Nov 6.Getting Offsite: Linkbuilding Strategies Trainer: Ludwig and Shushan 11 Nov 12 Nov 7.Analyzing Results Trainer: Shushan 13 Nov 14 Nov 15 Nov 8.SEO for International Markets Trainer: Ludwig 9. Search Marketing Trainer: Shushan 16 Nov 17 Nov 10. Internet Marketing and Viral Marketing. Social Media Trainer: Shushan 18 Nov 19 Nov 20 Nov
    • Search Engine Optimization Website Development and Content Trainers: Ludwig
    • Clean Code
      • Websites are coded with XHTML and CSS, the code should be W3C complaint
      • http://validator.w3.org/
      • http://jigsaw.w3.org/css-validator/
    • Clean Code
      • The cleaner the website code is, the easier Search Engines Read it
    • METAs
      • Title
      • Keywords
      • Description
    • SEs and METAs
    • URLs
      • Keywords in URL
      • Canonical URLs
      • Closer to the root
    • Redirects and Error Pages
      • 301 and 302 redirects (permanent and temporary)
      • Error pages
    • Secure Server problems
      • Server availability
      • Website speed
      • SSL Certification
    • Page Speed Optimization
      • Page Speed , an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
      • YSlow , a free tool from Yahoo! that suggests ways to improve website speed.
      • WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
      • In Webmaster Tools , Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance .”
    • Flash SEO
      • Build Independent HTML pages
      • SWFObject
      • Restrict the over usage of Flash
      • Creation of alternate HTML content
      • Discoverability of Links
    • JavaScript
      • It makes your HTML page load faster
      • You can instruct the robots of search engines NOT to read the .js files.
      • The indexing of the pages becomes faster
    • Sitemaps
      • HTML Sitemap
      • XML Sitemap
        • Changefreq Tag
        • Priority Tag
        • Lastmod Tag
    • Robots.txt
    • RSS Feeds
      • Ensure the RSS feed you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds
      • Create a linking strategy to and from your feed content.
      • Submit the feeds to top RSS search engines and news aggregator directories
      • Choose a system that has social media features such as tagging and bookmarking, like 'add to del.icio.us' buttons
      • Set up monthly reporting on search engine visibility and feed usage
      Really Simple Syndication
    • Research Tools
      • https://adwords.google.com/select/KeywordToolExternal
      • http://tools.seobook.com/general/keyword/
      • http://www.copyblogger.com/keyword-research-tools/
    • Be Specific
    • Headlines Headlines are important for search engins Breadcrumbs
    • Content
      • Content length
      • Keyword frequency and density
      • Bookmarks and Sharing
      • Linking out
      • Copyscape (www.copyscape.com)
    • Image Optimization
      • ALT and Title Tags
      • Image Filenames
      • Surrounding Texts
      • Images Folder
      • Image Type
      • Flickr, Picasa
    • Video Optimization
      • Creation of relevant and Informative Videos
      • Optimising Video Content and Thumbnails
      • Optimising the Title, keywords and Description of the Video
      • Ratings, Comments and Reviews
      • Duration of the Video
    • Video Optimization
      • Assigning proper Category/Tags
      • Sitemaps
      • Optimised URLs
      • Surrounding Text
      • Promotion of Videos
    • Task and Report
      • Please review the followings websites:
        • www.seo.am
        • www.smartbuy.am
        • www.shangrila.am
        • www.ababycare.com
        • www.bsc.am
        • www.e-works.am