-Relevance: Matching search term to the website content, taking into consideration the geography and web search history, as well as incoming links -PageRank: The ranking of websites by Google. It gets a value from 1 to 10. The higher the rank, the better.
e-Works SEO Trainings 1
Monday Tuesday Wednesday Thursday Friday Saturda
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
5.Creating Appealing Content
6 Nov 7 Nov
9 Nov 10 Nov
Trainer: Ludwig and
11 Nov 12 Nov
13 Nov 14 Nov
8.SEO for International
9. Search Marketing
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
18 Nov 19 Nov 20 Nov
How it works
Trainers: Ludwig, Shushan
What do you do, when you want to find
Obviously, you SEARCHSEARCH
Only 10 % click here
Only 10 %
click hereORGANIC SEARCH
search engine results page , is
the listing of web pages returned
by a search engine in response to
a keyword query
This is the paid per click listings
outlined in the red borders. This
is an online bidding system is
used to complement organic
the Web Page your visitors arrive
at after they click an online ad or
an email-link, or mainly follow a
search engine result
Google shows up to 70 characters
If a page title exceeds 70 characters, the
rest are replaced with an ellipsis (...).
Google shows up to 156 characters
(including spaces) of a page's meta
Google shows rich snippet text for
some types of pages and data, for
example: reviews, people, businesses,
Appearing in Search Results
When you publish your website, it becomes available not only for visitors
but also search engines.
It is being automatically submitted to search engines or you need to
submit the url yourself
Search engines continuously send spiders and web crawlers to crawl your
website and index it.
Afterwards, your website appears in the search results among millions of
Crawling and Indexing Without links, the
engines might never
find this page
Crawling means sucking content
without processing the results.
Exploration of websites by search
engine software (bots) in order to
index their content.
Indexing means making sense out
of the retrieved contents, storing
the processing results in a (more
or less complex) document index
Ranking by Google
Google ranks a website based on
Other important factors
Ranking High in Search Results
This pie chart
Google values and
ranks a website or
PageRank is a numeric value that represents how important a page is
on the web. Google figures that when one page links to another page,
it is effectively casting a vote for the other page. The more votes that
are cast for a page, the more important the page must be.
Alexa ranks the top 2 million sites on the internet based on data
collected by vistors who have the Alexa Toolbar in their
Compete ranking is quite similar to Alexa,
but it counts only US traffic
Web Site Traffic is determined by the number of visitors and the number of pages they visit.
! Not all high ranking websites have high traffic
! Not all high traffic websites have high ranking
What is SEO?
– The process of improving web pages so
they rank higher in search engines for
your targeted keywords.
– The act of modifying a web site’s build,
content, and inbound linking to increase
its ranking in organic/natural (vs. paid),
crawler-based listings of search engines.
Pros and Cons
•Higher return on investment
•Organic Results are more
•High rank=more trust
•2-3 months before visible results
•Some of the websites are not
search engine friendly.
•Can’t guarantee exact results
Types of SEO
On-site activities – The activities directly involved in the content and
design of web pages.
•Writing the title, description and keyword meta tags
•Writing content – Body copy, titles, image tags, etc
•Building internal links – Helping the search engines navigate the site
•Site design and construction - Ensuring the web page utilizes design and
code that can be properly crawled and indexed by the search engines.
Off-site activities – Building a portfolio of quality inbound links to your
Black Hat SEO
Spamdexing (also known as search spam, search engine spam or web spam)
involves a number of methods in a manner inconsistent with the purpose
of the indexing system.
Black Hat SEO is customarily defined as techniques that are used to get
higher search rankings in an unethical manner. These black hat SEO
techniques usually include one or more of the following characteristics:
• breaks search engine rules and regulations
• creates a poor user experience directly because of the black hat SEO
techniques utilized on the Web site
• unethically presents content in a different visual or non-visual way to
search engine spiders and search engine users.
To read more
Register on forums and Socialize:
http://www.blackhatworld.com/ (for Black Hat SEO)