Why Social Media SEO for Small Business?
Abstract: A look at some key points for utilising Social Media for SEO purposes
targeted towards small businesses, organizations and sole traders.
Intended Audience: Small Business Owners/webmasters and anyone new to the world
of web design and search engine optimization (SEO) particularly those working with
small businesses, organizations and sole traders.
Small Businesses should consider Social Media SEO because it is an SEO strategy
that can be undertaken by a small business without significant expenditure and it can
be used and reused to create backlinks and deep-links to a website.
If you create a link, tag, article, profile, link, tag, article or other content on a Social
Media website, other users of that website can access your submission and your
submission may also be listed on Google and the other search engines.
If the visitors to your content like your submission they may click on the link to your
website thus gaining you valuable traffic and potential sales. This is how you can
obtain organic traffic for your website from your submissions to Social Media
websites. Organic traffic is important as it is targeted and more like likely to offer
good conversion rates and also has the possibility of attracting repeat clients as you
update and post new content on the various Social Media websites.
When using Social Media SEO strategies content is very important and needs to be
balanced between content that is rich with your keywords and key-phrases as well as
well as being interesting to viewers. Remember one of the objectives of a Social
Media Strategy is to bring visitors to your website and this won’t be achieved without
relevant and interesting content.
When you submit content to a Social Media website make sure that it links back to
your website so search engines such as Google, Bing and Yahoo can index the link.
This will create a back-link to your website. Some Social Media websites try and
block this link creation though use of the nofollow rel attribute but remember even
these submissions may bring traffic to your website.
Another important point to remember when creating Social Media back-links is to
make sure that all the links do not go to your home page. Some of the back-links you
create should link to other pages on your website. These types of links are referred to
as deep links or deep back-links.
The more back-links you have from different Social Media websites the more likely it
is that the search engines will start to consider your website important and your
website will start to move up in their search page results.
So, the benefits from a Social Media strategy are from people who visit your site from
these websites, but also from increased search engine ranking generated from the
back-links that you created on those websites. A Social Strategy SEO Strategy
requires some effort but the benefits are tangible and well worth the trouble for most
small businesses.

Eoin Redmond is an expert in the area of Search Engine Optimization and Internet
Marketing for small businesses works for Istech Technology Services in Kilkenny,
Ireland.
Istech Technology Services Ltd
Leading Website Developer and SEO Specialists
Tel: 00 353 56 7780234
Web: http://www.istech.ie/
Blog: http://www.istech.ie/blog/