• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
853
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 1
    Tommi Larsen
    Nordic Head of Mobile
  • 2.
  • 3. “Every 4 seconds a child is born…
    and 15 mobile phones are sold.”
    -The Economist
  • 4. In the competitive market place of mobile phones, new technologies come out over night, change everything, and then become simply “ordinary” a week later.
  • 5. I mars var 90% avNetComssolgtemobiler en smarttelefon. NETCOM 7 APRIL 2011
  • 6. Mobil - det 7. massemedia
  • 7. Tilgjengelighvorsomhelst: PLACESHIFTING
  • 8. Tilgjengelignårsomhelst: TIMESHIFTING
  • 9. 91% of mobile users keep their phone within 1 meter reach, 24x7. China mobile/Morgan Stanley
  • 10. “I have the answer to every question ever asked, right here in my pocket.”
    - Chris Anderson, editor of Wired
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
    • “The fact of the matter is that mobile devices are going to be the majority of the way that people get information.”At MWC 2010 Put Mobile First - Eric Schmidt, Google (MWC = Mobile World Congress)
  • POST-PC ÆRAEN ?
  • 20. KONTORET I LOMMA
  • 21. Nåharteknologiskefremskrittgjortdetsomførnærmestbleuglesett, omtildetmotsatte.
  • 22.
  • 23.
  • 24. “ Fundamentally, “mobile” refers to the user, and not to the device or the application.”-Barbera Ballard
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Gule Sider skalleverenytteverdi
  • 30. Hvabetyrdet for våreannonsører?
  • 31. iPad usage has taken off
    • 12% has an iPad. 9% saystheywillbuyonewithin 12 months
    • 32. Usage is mainly ”surfing”, news, e-mail, social media and games
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Takk for meg