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Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
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Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)

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  • 1. WINNING THAT ELUSIVE BUY-IN FORUXRESEARCHTOMER SHARON | GOOGLE | @tsharon
  • 2. HI, I’M TOMER
  • 3. @tsharonwww.itsourresear.ch
  • 4. TAKK!
  • 5. WHAT IS UX RESEARCH?
  • 6. PROVIDING INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND THEIR ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME.
  • 7. 3 QUESTIONS UX RESEARCH CAN ANSWER
  • 8. WHAT DO PEOPLE NEED?
  • 9. WHAT DO PEOPLE WANT?
  • 10. CAN PEOPLE USE IT?
  • 11. THE CHALLENGE
  • 12. 8
  • 13. THE PERSON WHO ALWAYS POKED HOLES 1  
  • 14. DEVELOP EMPATHY TOWARD STAKEHOLDERS
  • 15. THE HOSTILE STAKEHOLDER 2  
  • 16. ?  
  • 17. CHANGES HAPPEN
  • 18. THE DIRECTOR THAT KICKED ME OUT 3  
  • 19. FIGHT OR FLEE BASED ON MATURITY LEVELS
  • 20. THE BEST TIME TO COLLABORATE 4  
  • 21. IT’S ALWAYS A GOOD TIME TO COLLABORATE
  • 22. THE ONLY PERSON WHO CARED, LEFT THE COMPANY 5  
  • 23. LISTEN & PLANT SEEEDS
  • 24. COLORING THE EXPERIENCE 6  
  • 25. INVITE THE SKEPTICAL TO WATCH
  • 26. BUT I DON’T WANNA WRITE A REPORT 7  
  • 27. USE ALTERNATIVE WAYS TO REPORT
  • 28. PIVOT TO END-OF-LIFE 8  
  • 29. USE THE LEAN STARTUP TERMINOLOGY
  • 30. STORIES LESSONS LEARNED 8 8
  • 31. STORY The person who always poked holes in UX research The hostile stakeholder that wouldn’t cooperate The director that kept kicking me out The best time to collaborate with stakeholders The only person who cared left Coloring the experience for stakeholders But I don’t wanna write a report Pivot to EOL LESSON LEARNED Develop empathy toward stakeholders Some people don’t get it but changes happen Fight or flee based on maturity levels It’s always a good time to collaborate with stakeholders Listen and plant seeds Invite the skeptical to watch Use alternative ways to report results Learn the Lean Startup terminology
  • 32. TAKK!@tsharon
  • 33. GOOGLE IS HIRING
  • 34. Q&A
  • 35. “Researchers are toxic, research is essential” -Steve Blank “If you want a seat at the table, you need to know when dinner is served” - Klaus Kaasgaard “UX people need to research the UX of people who need UX” - Seth Godin www.itsourresear.ch
  • 36. ONE FINAL THOUGHT
  • 37. “DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE JUST BECAUSE THERE’S A PICTURE WITH A QUOTE NEXT TO IT.” - ROALD AMUNDSEN