WINNING THAT
ELUSIVE BUY-IN
FORUXRESEARCHTOMER SHARON | GOOGLE | @tsharon
HI, I’M TOMER
@tsharonwww.itsourresear.ch
TAKK!
WHAT IS UX
RESEARCH?
PROVIDING INSIGHTS INTO
PRODUCT USERS, THEIR
PERSPECTIVES, AND THEIR
ABILITIES TO THE
RIGHT PEOPLE AT THE
RIGHT TIME.
3 QUESTIONS
UX RESEARCH
CAN ANSWER
WHAT DO
PEOPLE
NEED?
WHAT DO
PEOPLE
WANT?
CAN
PEOPLE
USE IT?
THE
CHALLENGE
8
THE PERSON WHO
ALWAYS POKED
HOLES
1	
  
DEVELOP EMPATHY
TOWARD
STAKEHOLDERS
THE HOSTILE
STAKEHOLDER
2	
  
?	
  
CHANGES HAPPEN
THE DIRECTOR
THAT KICKED ME
OUT
3	
  
FIGHT OR FLEE
BASED ON MATURITY
LEVELS
THE BEST TIME TO
COLLABORATE
4	
  
IT’S ALWAYS A GOOD
TIME TO
COLLABORATE
THE ONLY
PERSON WHO
CARED, LEFT THE
COMPANY 5	
  
LISTEN & PLANT
SEEEDS
COLORING THE
EXPERIENCE
6	
  
INVITE THE
SKEPTICAL TO WATCH
BUT I DON’T
WANNA WRITE A
REPORT
7	
  
USE ALTERNATIVE
WAYS TO REPORT
PIVOT TO
END-OF-LIFE
8	
  
USE THE LEAN
STARTUP
TERMINOLOGY
STORIES LESSONS
LEARNED
8 8
STORY
The person who always poked holes in
UX research
The hostile stakeholder that wouldn’t
cooperate
The director that k...
TAKK!@tsharon
GOOGLE
IS HIRING
Q&A
“Researchers are toxic, research is essential”
-Steve Blank
“If you want a seat at the table, you need to
know when dinner...
ONE FINAL THOUGHT
“DON’T BELIEVE
EVERYTHING YOU SEE
ON A POWERPOINT
SLIDE JUST BECAUSE
THERE’S A PICTURE
WITH A QUOTE NEXT
TO IT.”
- ROALD A...
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)
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Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)

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Tomer Sharon: Hvordan overbevise om viktigheten av brukerundersøkelser (Webdagene 2013)

  1. 1. WINNING THAT ELUSIVE BUY-IN FORUXRESEARCHTOMER SHARON | GOOGLE | @tsharon
  2. 2. HI, I’M TOMER
  3. 3. @tsharonwww.itsourresear.ch
  4. 4. TAKK!
  5. 5. WHAT IS UX RESEARCH?
  6. 6. PROVIDING INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND THEIR ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME.
  7. 7. 3 QUESTIONS UX RESEARCH CAN ANSWER
  8. 8. WHAT DO PEOPLE NEED?
  9. 9. WHAT DO PEOPLE WANT?
  10. 10. CAN PEOPLE USE IT?
  11. 11. THE CHALLENGE
  12. 12. 8
  13. 13. THE PERSON WHO ALWAYS POKED HOLES 1  
  14. 14. DEVELOP EMPATHY TOWARD STAKEHOLDERS
  15. 15. THE HOSTILE STAKEHOLDER 2  
  16. 16. ?  
  17. 17. CHANGES HAPPEN
  18. 18. THE DIRECTOR THAT KICKED ME OUT 3  
  19. 19. FIGHT OR FLEE BASED ON MATURITY LEVELS
  20. 20. THE BEST TIME TO COLLABORATE 4  
  21. 21. IT’S ALWAYS A GOOD TIME TO COLLABORATE
  22. 22. THE ONLY PERSON WHO CARED, LEFT THE COMPANY 5  
  23. 23. LISTEN & PLANT SEEEDS
  24. 24. COLORING THE EXPERIENCE 6  
  25. 25. INVITE THE SKEPTICAL TO WATCH
  26. 26. BUT I DON’T WANNA WRITE A REPORT 7  
  27. 27. USE ALTERNATIVE WAYS TO REPORT
  28. 28. PIVOT TO END-OF-LIFE 8  
  29. 29. USE THE LEAN STARTUP TERMINOLOGY
  30. 30. STORIES LESSONS LEARNED 8 8
  31. 31. STORY The person who always poked holes in UX research The hostile stakeholder that wouldn’t cooperate The director that kept kicking me out The best time to collaborate with stakeholders The only person who cared left Coloring the experience for stakeholders But I don’t wanna write a report Pivot to EOL LESSON LEARNED Develop empathy toward stakeholders Some people don’t get it but changes happen Fight or flee based on maturity levels It’s always a good time to collaborate with stakeholders Listen and plant seeds Invite the skeptical to watch Use alternative ways to report results Learn the Lean Startup terminology
  32. 32. TAKK!@tsharon
  33. 33. GOOGLE IS HIRING
  34. 34. Q&A
  35. 35. “Researchers are toxic, research is essential” -Steve Blank “If you want a seat at the table, you need to know when dinner is served” - Klaus Kaasgaard “UX people need to research the UX of people who need UX” - Seth Godin www.itsourresear.ch
  36. 36. ONE FINAL THOUGHT
  37. 37. “DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE JUST BECAUSE THERE’S A PICTURE WITH A QUOTE NEXT TO IT.” - ROALD AMUNDSEN
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