Tom Halsor: Adopter en bruker (Webdagene 2013)
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Tom Halsor: Adopter en bruker (Webdagene 2013)

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    Tom Halsor: Adopter en bruker (Webdagene 2013) Tom Halsor: Adopter en bruker (Webdagene 2013) Presentation Transcript

    • Adoptingauser Tom Halsør
    • a small task...
    • Foto:Alex Scott
    • ‘Life is rarely more interesting than when you have your trousers down on your knees.’
    • Are non-creative people more creative than creative people?
    • Thomas Falla Eriksen
    • Thomas Falla Eriksen
    • ‘Ge ing inspired by people that can not afford to fail.’
    • Foto: fiestinx
    • Paul Radu Paul Radu, RISE Project
    • Paul Radu Paul Radu, RISE Project
    • ‘The user on the inside.’
    • Hurtigruten Hurtigruten andre tall til sammenligning Bergen TV-seere Internettvisninger TV-seere vs Internettvisninger =741.000 =24.132 Juni 17 Måløy Ålesund Ålesund MoldeGeiranger Juni 18 Kristiansund Trondheim Rørvik Juni 19 Brønnøysund Ørnes Bodø Stamsund Svolvær Juni 20 Stokmarknes Harstad Tromsø Skjervøy =1.093.000 =63.884 =961.000 =466.000 =722.000 =1.093.000 Juni 21 Øksfjord Hamarfest Honningsvåg Berlevåg Juni 22 Vardø Vadsø Kirkenes 12:00 Slik fordelte den 134 timer lange turen seg mellom TV-seere og Internettvisninger =32.570 =60.652 =53.165 =60.108=33.375 Juni 16 12.071.016innleggsvisninger på facebook 3.200.000 så Hurtigruten på TV 37.000 100.982 Aktive Facebook brukere Ski VM 6.000.000 Internett visninger - 5 største dagene 2.936.361 Visninger: nrk.no/hurtigruten Tweets (#hurtigruten, #hurtigruta) =771.000 Skjervøy Berlevåg 12:00 12:00 12:00 12:00 12:00 12:00 12:00 NRK 1 NRK 1 Andre Andre TV2 TV2TV Norge TV NorgeTV3 TV3NRK2 4% 36% NRK 2 Markedsandel gjennomsnitt Markedsandeler TV Markedsandel Hurtigruten sending Gjennomsnittelig markedsandel NRK2 36% markedsandel under Hurtigruten NRK2 4%
    • Erik Hansen Senior Director of Technology & Open Innovation at Lego Photo: Kjetil Aarseth
    • David Robertson
    • Open innovation platform?
    • NRK P3
    • ‘99.9% of the smartest people in the world don't work for you.’ Source unknown
    • ‘99.9% of the smartest people in the world don't work for you.’ Source unknown Thank you!