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learning to lovehumansemotional interface design   I come in peace.
change
less private
Scanning network for                         p2p companionship.Eat my lead, sucker.                       needs
Maslow
self- actualization   esteemlove/belonging    safetyphysiological
humans          self-need this    actualization  stuff               esteem            love/belonging                safet...
fromcomputers
pleasurable  usable reliablefunctional
humans need  this stuff               pleasurable                 usable                reliable               functional
pleasurable  usable reliablefunctional
missing          pleasurable            usable           reliable          functional
the bar is low
usable  =edible
usable  =edible
photo credit freezelight
photo credit morberg
usable
pleasurable
personality
a platformfor emotion
products are people too
My operating system is  designed to serve humans.       Aim for the crotch boys.                          Roger that.firmw...
gestalt
contrast
cost / benefit
good for me?bad for me?
photo credit Hamed Saber
example of poorcontrast in a web page   http://passfail.squarespace.com/                                  http://passfail....
Experiencing thermal increase       in thoracic region.emotion
photo credit D. Norwood
photo credit David Clow
emotional design principlePeople will forgive shortcomings,follow your lead, and sing yourpraises if you reward them withp...
photo credit Simon Davison
we seeourselves
personality  invites empathy
“ I adore the way their  apps look and sound. ”            - John Gruber, DaringFireball.net
“ A fantastic, fun, andfunctional interface on a  seriously great app. ”                  - 148apps.com
“ We did want our users to have an emotional connection to our apps. Most people dont have a love/joy for software like ge...
“ I really *LOVE* the singing bird  when you send a tweet. Twitter is  fun all of a sudden! ”                          - @...
“ Confession: sometimes I make too long Feathers-tweets just to watch the bird turn red. ”                             - @...
“ Before your application can create an emotional relationship with the user it must get the basics right. The emotional r...
The inspiration for our color pcorporate gray to brand theirwindowless office and so we iMy goal was to design Wufooexcell...
“   The inspiration for our color palette did    come from our competitors. It was really    depressing to see so much sof...
treats
“   Oh MailChimp monkey. Just as I get    frustrated w/ wrangling email    addresses, you’re there w/ your    little witti...
conditioning
photo credit crash-candy
“ Whoa, I just logged into MailChimp and the little monkey in the corner says "hey Kate, new haircut? !Muy guapo!" how do ...
discoverydiscovery
http://photojojo.com/
Does this armor make my   Affirmative.    ports look big?                     doubts
skeptics
“ Trust was the most critical barrier  for us to overcome with potential  users. It was an uphill battle raising  venture ...
“ Trust is a gut feeling more than a  rational process, and visual design  affects emotions in a very powerful  way, perha...
You will comply or be          destroyed.forgiveness
photo credit 1978seymour
photo credit kahala
photo credit theunabonger             1978seymour
emotionalcollateral
Four is too many.                    limits
attention is finite
gestalt fails
Occam’s razor
“ Attractive things make people feel  good, which in turn makes them  think more creatively. How does  that make something...
Too many records to process.    Entering sleep mode.        lazy
leastresistance
bribery
Inserting anal probe.This won’t hurt a bit.            risk
partypoopers
0.007% - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Traffic tripled on the first few days of t...
progressively  enhance
pleasurable  usable reliablefunctional
start small
600%- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.- Traffic tripled on the first few days of the h...
300%- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.- Traffic tripled on the first few days of the h...
217%  - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.  - Traffic tripled on the first few days of t...
170%   - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.   - Traffic tripled on the first few days of...
+   3,700    - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.    - Traffic tripled on the first few ...
“ Just can’t let it go. Into my third day  now. Ashamed of how many hours  I’ve spent. ”                           - Paint...
“ So pleased to have found this  software. I’ve wanted it for a while  and was saving up. Now I can treat  myself to some ...
have wechanged?
morehuman
I have special feelingsfor you.                  Assume cuddle                          formation.              thanks
@aarronAarronWalter.com
@aarronAarronWalter.com
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
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Learning to-love-humans
Learning to-love-humans
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Learning to-love-humans
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Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
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Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
Learning to-love-humans
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Learning to-love-humans

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  1. 1. learning to lovehumansemotional interface design I come in peace.
  2. 2. change
  3. 3. less private
  4. 4. Scanning network for p2p companionship.Eat my lead, sucker. needs
  5. 5. Maslow
  6. 6. self- actualization esteemlove/belonging safetyphysiological
  7. 7. humans self-need this actualization stuff esteem love/belonging safety physiological
  8. 8. fromcomputers
  9. 9. pleasurable usable reliablefunctional
  10. 10. humans need this stuff pleasurable usable reliable functional
  11. 11. pleasurable usable reliablefunctional
  12. 12. missing pleasurable usable reliable functional
  13. 13. the bar is low
  14. 14. usable =edible
  15. 15. usable =edible
  16. 16. photo credit freezelight
  17. 17. photo credit morberg
  18. 18. usable
  19. 19. pleasurable
  20. 20. personality
  21. 21. a platformfor emotion
  22. 22. products are people too
  23. 23. My operating system is designed to serve humans. Aim for the crotch boys. Roger that.firmware
  24. 24. gestalt
  25. 25. contrast
  26. 26. cost / benefit
  27. 27. good for me?bad for me?
  28. 28. photo credit Hamed Saber
  29. 29. example of poorcontrast in a web page http://passfail.squarespace.com/ http://passfail.squarespace.com/
  30. 30. Experiencing thermal increase in thoracic region.emotion
  31. 31. photo credit D. Norwood
  32. 32. photo credit David Clow
  33. 33. emotional design principlePeople will forgive shortcomings,follow your lead, and sing yourpraises if you reward them withpositive emotion.
  34. 34. photo credit Simon Davison
  35. 35. we seeourselves
  36. 36. personality invites empathy
  37. 37. “ I adore the way their apps look and sound. ” - John Gruber, DaringFireball.net
  38. 38. “ A fantastic, fun, andfunctional interface on a seriously great app. ” - 148apps.com
  39. 39. “ We did want our users to have an emotional connection to our apps. Most people dont have a love/joy for software like geeks do. ” - Mark Jardine, TapBots Designer
  40. 40. “ I really *LOVE* the singing bird when you send a tweet. Twitter is fun all of a sudden! ” - @thetalldesigner
  41. 41. “ Confession: sometimes I make too long Feathers-tweets just to watch the bird turn red. ” - @evbjone
  42. 42. “ Before your application can create an emotional relationship with the user it must get the basics right. The emotional relationship, the delight, is what you layer on top of this base usability and technical competency. ” - Aral Balkan, designer of Feathers
  43. 43. The inspiration for our color pcorporate gray to brand theirwindowless office and so we iMy goal was to design Wufooexcellent at what it does, it wa
  44. 44. “ The inspiration for our color palette did come from our competitors. It was really depressing to see so much software designed to remind people they’re making databases in a windowless office and so we immediately knew we wanted to go in the ” opposite direction. - Kevin Hale, Wufoo
  45. 45. treats
  46. 46. “ Oh MailChimp monkey. Just as I get frustrated w/ wrangling email addresses, you’re there w/ your little witticisms to cheer me up. ” - @p_girl
  47. 47. conditioning
  48. 48. photo credit crash-candy
  49. 49. “ Whoa, I just logged into MailChimp and the little monkey in the corner says "hey Kate, new haircut? !Muy guapo!" how do they know?! ” - @katemiss
  50. 50. discoverydiscovery
  51. 51. http://photojojo.com/
  52. 52. Does this armor make my Affirmative. ports look big? doubts
  53. 53. skeptics
  54. 54. “ Trust was the most critical barrier for us to overcome with potential users. It was an uphill battle raising venture capital because investors simply didnt think people would ever share bank credentials. ” - Jason Putorti
  55. 55. “ Trust is a gut feeling more than a rational process, and visual design affects emotions in a very powerful way, perhaps more than any other stimuli. ” - Jason Putorti
  56. 56. You will comply or be destroyed.forgiveness
  57. 57. photo credit 1978seymour
  58. 58. photo credit kahala
  59. 59. photo credit theunabonger 1978seymour
  60. 60. emotionalcollateral
  61. 61. Four is too many. limits
  62. 62. attention is finite
  63. 63. gestalt fails
  64. 64. Occam’s razor
  65. 65. “ Attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter. ” - Donald Norman
  66. 66. Too many records to process. Entering sleep mode. lazy
  67. 67. leastresistance
  68. 68. bribery
  69. 69. Inserting anal probe.This won’t hurt a bit. risk
  70. 70. partypoopers
  71. 71. 0.007% - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Traffic tripled on the first few days of the hunt. - Facebook fans grew from < 600 to over 2300. people poop - Twitter followers went from ~1000 to over 1700.  - It generated 41 threads in our forums with 3700+ posts and ~55,000 views on parties
  72. 72. progressively enhance
  73. 73. pleasurable usable reliablefunctional
  74. 74. start small
  75. 75. 600%- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.- Traffic tripled on the first few days of the hunt.- Facebook fans grew from < 600 to over 2300. - Twitter followers went from ~1000 to over 1700. - It generated 41 threads in our forums with 3700+ posts and ~55,000 viewspage views
  76. 76. 300%- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.- Traffic tripled on the first few days of the hunt.- Facebook fans grew from < 600 to over 2300. - Twitter followers went from ~1000 to over 1700. - It generated 41 threads in our forums with 3700+ posts and ~55,000 views traffic
  77. 77. 217% - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Traffic tripled on the first few days of the hunt. - Facebook fans grew from < 600 to over 2300.  - Twitter followers went from ~1000 to over 1700.  - It generated 41 threads in our forums with 3700+ posts and ~55,000 viewsFacebook Fans
  78. 78. 170% - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Traffic tripled on the first few days of the hunt. - Facebook fans grew from < 600 to over 2300.  - Twitter followers went from ~1000 to over 1700.  - It generated 41 threads in our forums with 3700+ posts and ~55,000 viewsTwitter Followers
  79. 79. + 3,700 - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Traffic tripled on the first few days of the hunt. - Facebook fans grew from < 600 to over 2300.  - Twitter followers went from ~1000 to over 1700.  - It generated 41 threads in our forums with 3700+ posts and ~55,000 viewsposts in forum
  80. 80. “ Just can’t let it go. Into my third day now. Ashamed of how many hours I’ve spent. ” - Paintbrush, forum user
  81. 81. “ So pleased to have found this software. I’ve wanted it for a while and was saving up. Now I can treat myself to some of the other software I’ve been trying during my 5 hour egg hunt. ” - Jane Hasseldon, Facebook fan
  82. 82. have wechanged?
  83. 83. morehuman
  84. 84. I have special feelingsfor you. Assume cuddle formation. thanks
  85. 85. @aarronAarronWalter.com
  86. 86. @aarronAarronWalter.com

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