Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)Presentation Transcript
Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
MYTH #1Mobile users are rushed and distracted.
28%11 % OF US MOBILE WEB USERS OF US ADULTS MOSTLYUSE MOBILE WEB
MYTH #2Mobile = Less
“A companys full site “The feature set “…but this info should be much smaller typically includes should be eliminated PR information and for a mobile site So thisahappened. from the mobile site.” investor relations sections,” than for desktop site.”Jakob Nielsenshared his advice for mobile
Don’t confuse context with intent.
MYTH #3Complexity is a dirty word
MYTH #4Extra taps and clicks are evil
Mobile ≠ Less
Mobile = More
MYTH #5 Gotta havea mobile website
There is nomobile web.
Edit, edit, edit
This is only the beginning.
Content runs the show
MYTH #6 Mobile isabout apps w ebsites
An app is not a strategy.It’s just an app.
Your product is not aa mobile at all anewspaper product app a a book news feed website
“You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
We’re all cloud developers
MYTH #7CMS & API are for database nerds.
“Metadata is the new art direction.” ETHAN RESNICK @STUDIP101
Repurpose design c ontent
It’s just plain strategy
✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FOR ALL PLATFORMS✓ DON’T THINK APP; THINK SERVICE✓ METADATA IS THE NEW ART DIRECTION