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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)

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    Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012) Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012) Presentation Transcript

    • Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
    • MYTH #1Mobile users are rushed and distracted.
    • 28%11 % OF US MOBILE WEB USERS OF US ADULTS MOSTLYUSE MOBILE WEB
    • MYTH #2Mobile = Less
    • “A companys full site “The feature set “…but this info should be much smaller typically includes should be eliminated PR information and for a mobile site So thisahappened. from the mobile site.” investor relations sections,” than for desktop site.”Jakob Nielsenshared his advice for mobile
    • Don’t confuse context with intent.
    • MYTH #3Complexity is a dirty word
    • MYTH #4Extra taps and clicks are evil
    • Progressive disclosure
    • Mobile ≠ Less
    • Mobile = More
    • MYTH #5 Gotta havea mobile website
    • There is nomobile web.
    • mobile.mysite.com www
    • One web
    • ?One web
    • Edit, edit, edit
    • This is only the beginning.
    • Content runs the show
    • MYTH #6 Mobile isabout apps w ebsites
    • An app is not a strategy.It’s just an app.
    • Your product is not aa mobile at all anewspaper product app a a book news feed website
    • “You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
    • We’re all cloud developers
    • MYTH #7CMS & API are for database nerds.
    • “Metadata is the new art direction.” ETHAN RESNICK @STUDIP101
    • Repurpose design c ontent
    • It’s just plain strategy
    • ✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FOR ALL PLATFORMS✓ DON’T THINK APP; THINK SERVICE✓ METADATA IS THE NEW ART DIRECTION
    • I love you guys.Questions?JOSH CLARK@GLOBALMOXIE
    • Questions?JOSH CLARK@GLOBALMOXIE