Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)

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  • 1. Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
  • 2. MYTH #1Mobile users are rushed and distracted.
  • 3. 28%11 % OF US MOBILE WEB USERS OF US ADULTS MOSTLYUSE MOBILE WEB
  • 4. MYTH #2Mobile = Less
  • 5. “A companys full site “The feature set “…but this info should be much smaller typically includes should be eliminated PR information and for a mobile site So thisahappened. from the mobile site.” investor relations sections,” than for desktop site.”Jakob Nielsenshared his advice for mobile
  • 6. Don’t confuse context with intent.
  • 7. MYTH #3Complexity is a dirty word
  • 8. MYTH #4Extra taps and clicks are evil
  • 9. Progressive disclosure
  • 10. Mobile ≠ Less
  • 11. Mobile = More
  • 12. MYTH #5 Gotta havea mobile website
  • 13. There is nomobile web.
  • 14. mobile.mysite.com www
  • 15. One web
  • 16. ?One web
  • 17. Edit, edit, edit
  • 18. This is only the beginning.
  • 19. Content runs the show
  • 20. MYTH #6 Mobile isabout apps w ebsites
  • 21. An app is not a strategy.It’s just an app.
  • 22. Your product is not aa mobile at all anewspaper product app a a book news feed website
  • 23. “You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
  • 24. We’re all cloud developers
  • 25. MYTH #7CMS & API are for database nerds.
  • 26. “Metadata is the new art direction.” ETHAN RESNICK @STUDIP101
  • 27. Repurpose design c ontent
  • 28. It’s just plain strategy
  • 29. ✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FOR ALL PLATFORMS✓ DON’T THINK APP; THINK SERVICE✓ METADATA IS THE NEW ART DIRECTION
  • 30. I love you guys.Questions?JOSH CLARK@GLOBALMOXIE
  • 31. Questions?JOSH CLARK@GLOBALMOXIE