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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)

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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012) Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012) Presentation Transcript

  • Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
  • MYTH #1Mobile users are rushed and distracted.
  • 28%11 % OF US MOBILE WEB USERS OF US ADULTS MOSTLYUSE MOBILE WEB
  • MYTH #2Mobile = Less
  • “A companys full site “The feature set “…but this info should be much smaller typically includes should be eliminated PR information and for a mobile site So thisahappened. from the mobile site.” investor relations sections,” than for desktop site.”Jakob Nielsenshared his advice for mobile
  • Don’t confuse context with intent.
  • MYTH #3Complexity is a dirty word
  • MYTH #4Extra taps and clicks are evil
  • Progressive disclosure
  • Mobile ≠ Less
  • Mobile = More
  • MYTH #5 Gotta havea mobile website
  • There is nomobile web.
  • mobile.mysite.com www
  • One web
  • ?One web
  • Edit, edit, edit
  • This is only the beginning.
  • Content runs the show
  • MYTH #6 Mobile isabout apps w ebsites
  • An app is not a strategy.It’s just an app.
  • Your product is not aa mobile at all anewspaper product app a a book news feed website
  • “You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
  • We’re all cloud developers
  • MYTH #7CMS & API are for database nerds.
  • “Metadata is the new art direction.” ETHAN RESNICK @STUDIP101
  • Repurpose design c ontent
  • It’s just plain strategy
  • ✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FOR ALL PLATFORMS✓ DON’T THINK APP; THINK SERVICE✓ METADATA IS THE NEW ART DIRECTION
  • I love you guys.Questions?JOSH CLARK@GLOBALMOXIE
  • Questions?JOSH CLARK@GLOBALMOXIE