Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
MYTH #1Mobile users are rushed and  distracted.
28%11                  % OF US MOBILE WEB USERS      OF US ADULTS    MOSTLYUSE MOBILE WEB
MYTH #2Mobile = Less
“A companys full site       “The feature set        “…but this info   should be much smaller      typically includes    sh...
Don’t confuse context     with intent.
MYTH #3Complexity is a dirty word
MYTH #4Extra taps and clicks       are evil
Progressive disclosure
Mobile ≠ Less
Mobile = More
MYTH #5   Gotta havea mobile website
There is nomobile web.
mobile.mysite.com www
One web
?One web
Edit, edit, edit
This is only the beginning.
Content runs the show
MYTH #6 Mobile isabout apps     w ebsites
An app is not a    strategy.It’s just an app.
Your product is not  aa mobile at all   anewspaper    product app     a a book     news feed       website
“You put water into a cup,   it becomes the cup.You put water into a bottle,  it becomes the bottle.   You put it in a tea...
We’re all cloud developers
MYTH #7CMS & API are for database nerds.
“Metadata is the new   art direction.”                ETHAN RESNICK                   @STUDIP101
Repurpose  design    c ontent
It’s just plain strategy
✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FO...
I love you guys.Questions?JOSH CLARK@GLOBALMOXIE
Questions?JOSH CLARK@GLOBALMOXIE
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)
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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)

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Josh Clark: Mobil er mer - ikke mindre (Webdagene 2012)

  1. 1. Seven DeadlyMobile MythsJOSH CLARK@GLOBALMOXIE
  2. 2. MYTH #1Mobile users are rushed and distracted.
  3. 3. 28%11 % OF US MOBILE WEB USERS OF US ADULTS MOSTLYUSE MOBILE WEB
  4. 4. MYTH #2Mobile = Less
  5. 5. “A companys full site “The feature set “…but this info should be much smaller typically includes should be eliminated PR information and for a mobile site So thisahappened. from the mobile site.” investor relations sections,” than for desktop site.”Jakob Nielsenshared his advice for mobile
  6. 6. Don’t confuse context with intent.
  7. 7. MYTH #3Complexity is a dirty word
  8. 8. MYTH #4Extra taps and clicks are evil
  9. 9. Progressive disclosure
  10. 10. Mobile ≠ Less
  11. 11. Mobile = More
  12. 12. MYTH #5 Gotta havea mobile website
  13. 13. There is nomobile web.
  14. 14. mobile.mysite.com www
  15. 15. One web
  16. 16. ?One web
  17. 17. Edit, edit, edit
  18. 18. This is only the beginning.
  19. 19. Content runs the show
  20. 20. MYTH #6 Mobile isabout apps w ebsites
  21. 21. An app is not a strategy.It’s just an app.
  22. 22. Your product is not aa mobile at all anewspaper product app a a book news feed website
  23. 23. “You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
  24. 24. We’re all cloud developers
  25. 25. MYTH #7CMS & API are for database nerds.
  26. 26. “Metadata is the new art direction.” ETHAN RESNICK @STUDIP101
  27. 27. Repurpose design c ontent
  28. 28. It’s just plain strategy
  29. 29. ✓ MOBILE ≠ RUSHED✓ MOBILE ≠ LESS✓ COMPLEX ≠ COMPLICATED✓ TAP QUALITY > TAP QUANTITY✓ NO SUCH THING AS MOBILE WEB✓ FOCUS FOR ALL PLATFORMS✓ DON’T THINK APP; THINK SERVICE✓ METADATA IS THE NEW ART DIRECTION
  30. 30. I love you guys.Questions?JOSH CLARK@GLOBALMOXIE
  31. 31. Questions?JOSH CLARK@GLOBALMOXIE

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