Marketing in a Connected World: The new rules of marketing
ThinkAboutIt.com
ThinkAboutIt.com
Just Because you can…
New Rules <ul><li>Obligatory Steve Jobs picture </li></ul>
New Rules
New Rules <ul><li>Marketing in the Connected World </li></ul><ul><li>Explore all avenues of your marketing strategy,  </li...
Going Social <ul><li>Charlene Li </li></ul><ul><li>Josh Bernoff </li></ul>
Going Social <ul><li>Objectives are the key: </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Objective </li></ul><...
Going Social <ul><li>Possible objectives include: </li></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Talking </li>...
Going Social
New Rules <ul><li>Engage or be Tivo’d </li></ul>
Engage or be Tivo’d
New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul>
Content Matters
Content Matters
Content Matters <ul><li>“Though we still obsess over hits – they are not quite the economic force they once were.  </li></...
Content Matters <ul><li>If the cost of carrying inventory are low, the incentive is there to carry everything, regardless ...
Content Matters It’s the Content, Stupid!
New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li...
Marketing is a Conversation <ul><li>Because we are all connected </li></ul><ul><li>That changes everything </li></ul><ul><...
Marketing is a Conversation <ul><li>The Internet is a Platform </li></ul><ul><li>Harness Collective Intelligence </li></ul...
Marketing is a Conversation
Marketing is a Conversation <ul><li>People get what they need from each other -  Instead of from the corporation </li></ul>
Marketing is a Conversation
Marketing is a Conversation <ul><li>Growth of the Blogosphere </li></ul>
Marketing is a Conversation <ul><li>The conversation is the content </li></ul>
Marketing is a Conversation <ul><li>The value of the data grows exponentially </li></ul>
Marketing is a Conversation
New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li...
Open Your Brand <ul><li>Respect your Brand online </li></ul>
Open Your Brand
Open Your Brand
Open Your Brand
New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li...
Always Learning
Always Learning
New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li...
Marketing in a Connected World: The new rules of marketing
THE END One North Wacker, Suite 950 Chicago, 60606  -  312-529-3000
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Marketing in a Connected World

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How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.

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  • What is different today than in the past? How can your organization benefit from these changes? What does Social Media mean for your business? What works &amp; what doesn’t?
  • Marketing in a Connected World

    1. 1. Marketing in a Connected World: The new rules of marketing
    2. 2. ThinkAboutIt.com
    3. 3. ThinkAboutIt.com
    4. 4. Just Because you can…
    5. 5. New Rules <ul><li>Obligatory Steve Jobs picture </li></ul>
    6. 6. New Rules
    7. 7. New Rules <ul><li>Marketing in the Connected World </li></ul><ul><li>Explore all avenues of your marketing strategy, </li></ul><ul><ul><li>from who influences the buy to the buyers themselves </li></ul></ul><ul><ul><li>to the different channels you use to reach the market </li></ul></ul><ul><ul><li>to the products and services you offer </li></ul></ul>
    8. 8. Going Social <ul><li>Charlene Li </li></ul><ul><li>Josh Bernoff </li></ul>
    9. 9. Going Social <ul><li>Objectives are the key: </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Objective </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Technology </li></ul></ul>
    10. 10. Going Social <ul><li>Possible objectives include: </li></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Talking </li></ul></ul><ul><ul><li>Energizing </li></ul></ul><ul><ul><li>Supporting </li></ul></ul><ul><ul><li>Embracing </li></ul></ul>
    11. 11. Going Social
    12. 12. New Rules <ul><li>Engage or be Tivo’d </li></ul>
    13. 13. Engage or be Tivo’d
    14. 14. New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul>
    15. 15. Content Matters
    16. 16. Content Matters
    17. 17. Content Matters <ul><li>“Though we still obsess over hits – they are not quite the economic force they once were. </li></ul><ul><li>Where are those fickle consumers going instead? No single place. </li></ul><ul><li>They are scattered to the winds as markets fragment into a thousand niches.” </li></ul><ul><li> Chris Anderson </li></ul>
    18. 18. Content Matters <ul><li>If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales </li></ul>Pareto does not rule
    19. 19. Content Matters It’s the Content, Stupid!
    20. 20. New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li></ul>
    21. 21. Marketing is a Conversation <ul><li>Because we are all connected </li></ul><ul><li>That changes everything </li></ul><ul><li>In the ways that we are able </li></ul><ul><li>To communicate with each other </li></ul>
    22. 22. Marketing is a Conversation <ul><li>The Internet is a Platform </li></ul><ul><li>Harness Collective Intelligence </li></ul><ul><li>Data as the “Intel inside” </li></ul><ul><li>Software above the level of a single device </li></ul><ul><li>Software as a service </li></ul><ul><ul><ul><ul><ul><li>Tim O’Reilly </li></ul></ul></ul></ul></ul>
    23. 23. Marketing is a Conversation
    24. 24. Marketing is a Conversation <ul><li>People get what they need from each other - Instead of from the corporation </li></ul>
    25. 25. Marketing is a Conversation
    26. 26. Marketing is a Conversation <ul><li>Growth of the Blogosphere </li></ul>
    27. 27. Marketing is a Conversation <ul><li>The conversation is the content </li></ul>
    28. 28. Marketing is a Conversation <ul><li>The value of the data grows exponentially </li></ul>
    29. 29. Marketing is a Conversation
    30. 30. New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li></ul><ul><li>Open Your Brand </li></ul>
    31. 31. Open Your Brand <ul><li>Respect your Brand online </li></ul>
    32. 32. Open Your Brand
    33. 33. Open Your Brand
    34. 34. Open Your Brand
    35. 35. New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li></ul><ul><li>Open Your Brand </li></ul><ul><li>Always Learning </li></ul>
    36. 36. Always Learning
    37. 37. Always Learning
    38. 38. New Rules <ul><li>Engage or be Tivo’d </li></ul><ul><li>Content Matters </li></ul><ul><li>Marketing is a Conversation </li></ul><ul><li>Open Your Brand </li></ul><ul><li>Always Learning </li></ul>
    39. 39. Marketing in a Connected World: The new rules of marketing
    40. 40. THE END One North Wacker, Suite 950 Chicago, 60606 - 312-529-3000
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