Jason Crea, Driving Effective Email Marketing Campaigns with Web Content Management

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Jason Crea, Driving Effective Email Marketing Campaigns with Web Content Management

  1. 1. Sitecore. Content Delivery Driving Effective Email Marketing Campaigns With Web Content Management Jason Crea V.P. Client and Partner Engagement Sitecore Web Content 2007 Page 1 www.sitecore.net
  2. 2. Sitecore. Content Delivery Keys to Driving Effective Email Marketing Campaigns • The List (is key) • The Right Content for your Audience • What is your goal? • Visual Appeal • Getting your message to the Audience • Did you make it past the mine field? • Tracking and Analysis • Repeatability and Future Engagement Page 2 www.sitecore.net
  3. 3. Sitecore. Content Delivery How Does Web Content Management Help Me Realize My Goal? • It is NOT the magic solution… • It does not replace Email Marketing platforms. But it does- • Is an enormous aid in growing internally managed distribution lists • An Excellent platform for collaborative content collection • Easily manage Email templates for look and feel • Logical progression from the email itself to “action” • Harnesses interest at another level • Tracking beyond the “open” Page 3 www.sitecore.net
  4. 4. Sitecore. Content Delivery Why not use the tool that comes with my CMS? • May be fine for some organizations • SPF/Sender Id’s – individual ISP’s have their own process for filtering legitimate Emails, does your CMS adhere to the many unique guidelines? • Ongoing software development to “block” emails; i.e. Outlook • Constantly changing process for filtering email, and for CMS solutions it is not a core focus Page 4 www.sitecore.net
  5. 5. Sitecore. Content Delivery Using your CMS with additional Email based initiatives • Email Newsletters • Extension of your web based presentation • Event Promotion and Management Communications • From registration through attendance information • Business/Audience specific “Alerts” • Product releases, technology notifications, changes in infrastructure • Internal Communications • Distributing information quickly across an organization beyond Intranet postings Page 5 www.sitecore.net
  6. 6. Sitecore. Content Delivery Real World Examples • LifeScript • Microsoft • The Knot Page 6 www.sitecore.net
  7. 7. Sitecore. Content Delivery Page 7 www.sitecore.net

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