Changing Models: A Global Perspective on Paying for Content Online …
Changing Models: A Global Perspective on Paying for Content Online
February 16, 2010
Nic Covey, Director, Cross Platform Insights, The Nielsen Company
Will consumers pay for online news and entertainment they now get for free?
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before.