Mobile youth mobile news march 24 amended

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A Web survey of

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  • Mobile youth mobile news march 24 amended

    1. 1. Mobile Youth, Mobile News Comparing Shanghai, Singapore, Hong Kong and Taipei
    2. 2. Areas for Comparative StudiesConsuming mobile news Customizing mobile news Following mobile news via different platforms according to preferences/tastes via different channels
    3. 3. Cities in Comparison Shanghai Hong Kong Taipei SingaporeInternet 65.1% 68.8% 77.1% 77.8%PenetrationMobile Phone 109.6% 160% 116% 143%PenetrationPress Freedom Not free Partly free Free Not freePolitical rights Not free Partly free Free Partly freeCivil liberties Communist Limited Multiparty ParliamentaryGovernment Type state Democracy Democracy Republic
    4. 4. Survey Sample: University Students Smart Phones Feature Phones Total1200 1175 1027 900 841 718 723 600 571 444 300 304 310 334 274 261 0 Shanghai Singapore Hong Kong Taipei
    5. 5. Smart vs. Feature (%) Smart Phone Users Feature Phone Users80 70.4 70.160 61.8 54 45.540 38.2 29.6 27.820 0 Shanghai Singapore Hong Kong Taipei
    6. 6. Initial Findings: Descriptive
    7. 7. Consuming Mobile Newsto read news via regular Web to listen to newsto read news via mobile Web to watch mobile TV newsto read news via news apps to read news via RSS
    8. 8. Reading Web News (%) Shanghai Hong Kong Taipei Singapore 50 46.137.5 36.3 32.7 32 28.2 28.2 27.7 25 26.9 25 23.8 23 22.2 17.412.5 13.5 7.9 8.4 0 Never Seldom Sometimes Often
    9. 9. Reading Mobile Web News (%) Shanghai Hong Kong Taipei Singapore 50 4737.5 35.4 35.9 31.1 30.7 30.6 29.7 27.8 25 25.5 26.1 22.1 23.1 2212.5 12.9 10.4 8.6 0 Never Seldom Sometimes Often
    10. 10. Reading Apps News (%) Shanghai Hong Kong Taipei Singapore60 50.945 40.830 30.7 31.4 30.2 29.7 25.4 24.5 25.4 23.9 18.8 19.415 16.2 14.4 9.1 8.1 0 Never Seldom Sometimes Often
    11. 11. Listening to News (%) Shanghai Hong Kong Taipei Singapore60 54.845 48.2 41.3 37.5 33.430 32 29.4 28.1 23.5 20.7 18.415 12.2 5.6 5.1 5 3.9 0 Never Seldom Sometimes Often
    12. 12. Watching TV News (%) Shanghai Hong Kong Taipei Singapore 70 60.5 60.752.5 54.7 44.5 35 30.5 28.5 25.1 2517.5 19 13.6 9 10.2 6.1 4.8 3.2 4 0 Never Seldom Sometimes Often
    13. 13. Reading News via RSS (%) Shanghai Hong Kong Taipei Singapore60 56.345 47.9 44.3 35.7 33.730 28.7 29.6 25.1 23.115 16.9 16.1 13.3 10.8 9.3 5.2 3.6 0 Never Seldom Sometimes Often
    14. 14. Consuming Mobile News: In Brief Similarities Differences less listening to news Shanghai & Singapore: more Web news less watching news Shanghai: more mobile Web news less reading news via RSS Shanghai & Singapore: more apps news
    15. 15. Customizing Mobile News allow me to view news photos allow me to comment on newsallow me to customize what time to get news allow me to correct factual errors allow me to customize how to get news allow me to share news online allow me to customize what news to get allow me to rate news allow me to listen to news allow me to watch news
    16. 16. Allow Me to Listen to News (%) Shanghai Hong Kong Taipei Singapore40 34.3 33.130 31.1 30.6 29.5 28.8 26.3 22.2 22.4 21.920 18.7 19.4 18.1 15.3 14.210 9.9 8.1 6.5 4.5 4.8 0 Not Important at all Less Important Somewhat Important Important Very Important
    17. 17. Allow Me to Watch News (%) Shanghai Hong Kong Taipei Singapore40 37.230 31.1 31.1 29.1 29.6 26 23.720 22.2 22 22.1 19.6 18.7 18.1 16.5 14.6 12.610 7.1 6.3 6.6 5.4 0 Not Important at all Less Important Somewhat Important Important Very Important
    18. 18. Allow Me to View Photos (%) Shanghai Hong Kong Taipei Singapore40 37.2 33.7 32.330 31.4 30.3 28.2 23.7 24.320 22.1 21.2 18.4 15.2 14.2 12.9 12.610 11.6 11.5 7 6.6 5.5 0 Not Important at all Less Important Somewhat Important Important Very Important
    19. 19. Allow Me to Choose What Time to Get News (%) Shanghai Hong Kong Taipei Singapore4030 31.3 31 27.3 26.6 25.4 26.3 24 24.9 23.4 21.8 22.420 20.9 17.5 16.3 16.5 14.610 8.8 7.8 6.5 6.4 0 Not Important at all Less Important Somewhat Important Important Very Important
    20. 20. Allow Me to Choose How to Get News (%) Shanghai Hong Kong Taipei Singapore4030 30.6 31.7 29.6 26.9 25.5 23.7 24.4 24.1 23.4 22.720 22.1 21.8 18.6 17.3 14.2 13.510 8.3 6.8 7.2 7.3 0 Not Important at all Less Important Somewhat Important Important Very Important
    21. 21. Allow Me to Choose What News to Get (%) Shanghai Hong Kong Taipei Singapore4030 30.7 29.3 28.5 28 27.9 26.7 24.6 25.4 24.320 20.3 21.5 18.7 17.3 17.1 15.5 12.410 9.7 8.1 7 6.5 0 Not Important at all Less Important Somewhat Important Important Very Important
    22. 22. Allow Me to Comment on News (%) Shanghai Hong Kong Taipei Singapore40 38.6 35.430 30.4 29.9 28.4 27.4 26.4 25.6 26.3 24.120 19.5 18.2 14.2 12.310 10.1 10.8 9.9 3.9 4.2 3.9 0 Not Important at all Less Important Somewhat Important Important Very Important
    23. 23. Allow Me to Correct Factual Errors (%) Shanghai Hong Kong Taipei Singapore40 37.730 30.8 29.6 29.1 28.4 26.4 26 24.6 24.3 24.7 22.1 22.320 15.8 12.410 11 10.8 9.9 4.5 4.8 4.4 0 Not Important at all Less Important Somewhat Important Important Very Important
    24. 24. Allow Me to Rate News (%) Shanghai Hong Kong Taipei Singapore40 35.730 30.8 29.6 28.8 27.7 28.2 28.4 27.4 26.3 25.3 2420 18.2 13.7 12.610 10.8 11 9.4 4.5 4 3.2 0 Not Important at all Less Important Somewhat Important Important Very Important
    25. 25. Allow Me to Share News Online (%) Shanghai Hong Kong Taipei Singapore40 3430 31.7 30.3 29.8 28.9 26.7 26.4 26.9 25.8 24 23.3 2320 16.3 12.610 10.9 10 8.7 4.4 3.2 0 2.2 Not Important at all Less Important Somewhat Important Important Very Important
    26. 26. Customizing Mobile News: In Brief Similarities Differences listening to news: not important Shanghai: more importance to watching newschoose when to get newt: slightly more important Shanghai & Singapore: more importance to news photos choose what news to get: more important Shanghai: more importance to commenting on news Rate news: slightly less important HK & Taipei: more importance to error correction Shanghai: more importance to sharing news online
    27. 27. Following Mobile Newsfollow a news website follow a journalist follow a news blog follow a news medium’s news follow a journalist’s news updatefollow a news blogger update on Twitter on Twitter
    28. 28. Following a News Website (%) Shanghai Hong Kong Taipei Singapore60 51.545 44 36.930 31.8 32.6 32 31.8 28.4 26.1 26.715 16.2 12 13.1 10.1 2.9 3.6 0 Never Seldom Sometimes Often
    29. 29. Following a Journalist (%) Shanghai Hong Kong Taipei Singapore60 55.1 49.845 40 33.3 33.7 34.630 32 30.8 25.2 19.815 14.6 11.7 9.5 5.7 0 1.9 2.1 Never Seldom Sometimes Often
    30. 30. Following a News Blog (%) Shanghai Hong Kong Taipei Singapore60 54.5 54.545 39.830 32.2 30.8 32.5 30 28.1 24.5 21.915 13.2 13.3 11.7 5.8 2.9 3.9 0 Never Seldom Sometimes Often
    31. 31. Following a News Blogger (%) Shanghai Hong Kong Taipei Singapore60 56.3 55.745 42.3 33.6 33.730 30.1 29.5 28.1 25.7 18.815 13.5 11.3 11.3 5.1 0 2.3 2.4 Never Seldom Sometimes Often
    32. 32. Following News Tweets by a News Medium (%) Shanghai Hong Kong Taipei Singapore 70 59.2 60.852.5 44.1 35 33.6 28.6 27.8 24.9 25.7 24.517.5 19.4 11.7 13.3 10.8 10.4 10.8 0 3.3 Never Seldom Sometimes Often
    33. 33. Following News Tweets by a Journalist (%) Shanghai Hong Kong Taipei Singapore 70 61.1 58.852.5 48.4 35 34.7 30.2 28.6 28.4 25.1 2317.5 17.2 10.7 12.2 9.9 6.1 0 1.9 3.6 Never Seldom Sometimes Often
    34. 34. Following Mobile News: In BriefSimilarities Differences Not active Shanghai & Singapore: more following news website Shanghai: more following a journalist Shanghai: more following a news blog Shanghai: more following a news blogger Shanghai: more following news tweets Shanghai: more following a journalist’s news tweets
    35. 35. is king
    36. 36. Experiencing Mobile News Reading Customizing Following Sharing Producing Writing Editing Filming RecordingCorrecting Viewing ListeningCommenting Rating Reporting

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