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3 E model 3 E model Presentation Transcript

  • Modeling Web Feature Usage in China presented by Xu Xiaoge, Ph.D. Assistant Professor Division of Journalism and Publishing Wee Kim Wee School of Communication and Information May 22, 2007
  • Engagement-Empowerment/Environment Model
  • Applying the Model: Web Features Used
  • Applying the Model: Level of Web Features Usage
  • Applying the Model: Level of Web Features Usage
  • Applying the Model: Level of Web Features Usage
  • Applying the Model: Level of Web Features Usage
  • Applying the Model: The Influence of Environment Social Factor: Internet users not correlated with web feature usage Economic Factor: GDP not correlated with web feature usage Cultural Factor: “if they have it, we will have it” mentality Political Factor: Fear: engagement and empowerment = chaos?
  • Modeling Web Usage in China
  • Thank you! presented by Xu Xiaoge, Ph.D. Assistant Professor Division of Journalism and Publishing Wee Kim Wee School of Communication and Information May 22, 2007