3 E model

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3 E model

  1. 1. Modeling Web Feature Usage in China presented by Xu Xiaoge, Ph.D. Assistant Professor Division of Journalism and Publishing Wee Kim Wee School of Communication and Information May 22, 2007
  2. 2. Engagement-Empowerment/Environment Model
  3. 3. Applying the Model: Web Features Used
  4. 4. Applying the Model: Level of Web Features Usage
  5. 5. Applying the Model: Level of Web Features Usage
  6. 6. Applying the Model: Level of Web Features Usage
  7. 7. Applying the Model: Level of Web Features Usage
  8. 8. Applying the Model: The Influence of Environment Social Factor: Internet users not correlated with web feature usage Economic Factor: GDP not correlated with web feature usage Cultural Factor: “if they have it, we will have it” mentality Political Factor: Fear: engagement and empowerment = chaos?
  9. 9. Modeling Web Usage in China
  10. 10. Thank you! presented by Xu Xiaoge, Ph.D. Assistant Professor Division of Journalism and Publishing Wee Kim Wee School of Communication and Information May 22, 2007

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