The New Curators

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From a speech given at the RAIN Summit West, co-located at the NAB, from April 2014. Edison Research VP Tom Webster presents new research on people who share music online, and offers some tips on encouraging the behavior.

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The New Curators

  1. 1. The New Curators. Tom Webster Edison Research Twitter: @webby2001
  2. 2. Consumers Curators Creators
  3. 3. Sharing is easy. Curation is…something else.
  4. 4. Curation is storytelling.
  5. 5. Three Tips to Activate Curation:
  6. 6. Three Tips to Activate Curation: 1. Better Storytelling Tools.
  7. 7. Three Tips to Activate Curation: 1. Better Storytelling Tools. 2. Motivate the Behavior.
  8. 8. Three Tips to Activate Curation: 1. Better Storytelling Tools. 2. Motivate the Behavior. 3. Reward the Behavior in the Wild.
  9. 9. I honestly love you.

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