Moms And Media: 2011 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Research Series. This study examines the media habits of this highly sought after demographic group - where they are ahead of the curve, and where they lag. Since we have tracked this data since 1998, the report examines at key trends and how those behaviors have changed over time. The report also compares Moms to Dads, as well as to the general population, with a focus on what makes Moms and their behaviors associated with both online and offline media consumption unique.
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