iTunes Radio: Lessons from America

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iTunes Radio: Lessons from America

  1. 1. iTunes Radio: Lessons from America
  2. 2. © 2014 Edison Research and Triton Digital Data from :
  3. 3. © 2014 Edison Research and Triton Digital % Aware of… Base: Total Population 12+ 3% 5% 5% 8% 10% 14% 14% 24% 28% 40% 47% 48% 70% Stitcher Songza Rdio Last.fm TuneIn Radio Radio.com Slacker Google Play All Access Spotify Rhapsody iTunes Radio iHeartRadio Pandora iTunes has quickly leveraged its brand name into the American Internet Radio space
  4. 4. © 2014 Edison Research and Triton Digital iTunes Radio has already achieved the third rank in monthly usage 2% 2% 2% 3% 6% 8% 9% 31% TuneIn Radio Slacker Rhapsody Google Play All Access Spotify iTunes Radio iHeartRadio Pandora Brands lower than 2% Age 12+ not shown % Age 12+ Who Listened in Last Month to…
  5. 5. © 2014 Edison Research and Triton Digital iTunes Radio is strongest 12-24 but will need to go a long way to overtake category leader Pandora Percent by Age Group Who Listened in Last Month to: 1% 3% 4% 11% 5% 7% 11% 33% 16% 17% 12% 55% Spotify iTunes Radio iHeartRadio Pandora Age 12-24 Age 25-54 Age 55+ Brands lower than 6% Age 12+ not shown
  6. 6. © 2014 Edison Research and Triton Digital “When you saw iTunes radio available on your computer or mobile device, you were curious about it so you tried it” Base: iTunes Radio Listeners Agree Strongly 54% Agree Somewhat 30% Disagree Somewhat 11% Disagree Strongly 5%
  7. 7. © 2014 Edison Research and Triton Digital “You are a fan of Apple or iTunes and are generally excited to try any new service they offer” Base: iTunes Radio Listeners Agree Strongly 43% Agree Somewhat 44% Disagree Somewhat 8% Disagree Strongly 5%
  8. 8. © 2014 Edison Research and Triton Digital “iTunes Radio has the type of innovation and quality that you would have expected from Apple and iTunes” Base: iTunes Radio Listeners Agree Strongly 48% Agree Somewhat 44% Disagree Somewhat 5% Disagree Strongly 3%
  9. 9. © 2014 Edison Research and Triton Digital iTunes Radio usage: Base: iTunes Radio Listeners Customized Only 24% Pre- programmed Only 32% Both 44%
  10. 10. © 2014 Edison Research and Triton Digital “As a result of using iTunes Radio, have you ever purchased music through the iTunes Music store using the ‘buy’ button?” Base: iTunes Radio Listeners Yes 45% No 55%
  11. 11. © 2014 Edison Research and Triton Digital Four in ten iTunes Radio listeners say the time they spend listening is new time Base: iTunes Radio Listeners Mostly replacing Local AM/FM radio stations 18% Mostly replacing Internet Radio services 14% Mostly replacing your CDs/MP3 collection 11% It's new time 41%Don't Know 16% “Is the time you spend listening to iTunes Radio…?”
  12. 12. © 2014 Edison Research and Triton Digital “You are satisfied with iTunes Radio” Base: iTunes Radio Listeners Agree Strongly 47% Agree Somewhat 43% Disagree Somewhat 6% Disagree Strongly 4%
  13. 13. “Don't you ever for a second get to thinking you're irreplaceable”
  14. 14. Internet Access and Digital Household Trends Digital and Media Landscape Online Radio The Infinite Dial 2014 For a free copy of this presentation: edisonresearch.com lrosin@edisonresearch.com Larry Rosin President, Edison Research

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