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The Future Test (Full Version)

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Will your new project, acquisition or digital strategy endure as technology and consumer behavior evolve? Is it future-proofed and able to withstand changes both inside your organization and in the …

Will your new project, acquisition or digital strategy endure as technology and consumer behavior evolve? Is it future-proofed and able to withstand changes both inside your organization and in the marketplace? This F.U.T.U.R.E. Test should be used to assess your project’s strengths and weaknesses, regardless of its size or scope.

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  • 1. Does your project meet the F.U.T.U.R.E. Test? Will your new project, acquisition or digital strategy endure as technology and consumer behavior evolve? Is it future-proofed and able to withstand changes both inside your organization and in the marketplace? This F.U.T.U.R.E. Test can be used to assess your project’s strengths and weaknesses, regardless of its size or scope. Foundation Unique Track Urgent Recalibrate Extensible
  • 2. Foundation. Do you have support from key stakeholders within your organization? Can your project continue to function and evolve, even as key stakeholders transition away from your organization? Do you have a reasonable amount of time, money and desire to shape, launch and maintain your project? Have you set initial benchmarks to measure levels of support? Are your short-term and long-term timelines realistic, given your available resources? Foundation
  • 3. Unique. Is your unique value proposition clear to your customer, whether that’s another business or an individual user? Is your IP difficult to replicate? As competitors emerge, how will you help others continue to understand what differentiates you? Unique
  • 4. Track. Do you have complete access to the data your project is creating? Given your organization’s current or planned structure, are you able to set meaningful benchmarks and to measure outcomes? Can you use that data for reliable analysis for customer retention and acquisition, as you scale and for your long-term development cycle? Track
  • 5. Urgent. Does your project communicate a sense of urgency, both to your staff and your intended audience? Will there be continued demand for your project in the marketplace? Can you create demand within your customers? Will customers see your project as indispensable and invaluable, even as the marketplace evolves and new competitors emerge? Urgent
  • 6. Recalibrate. Can your project evolve along with its intended customer segments as they upgrade their personal/ corporate technology? Do you have a realistic budget to continue along a reasonable development cycle? Do you and your staff have the time to comprehensively evaluate the project every two or three months, in order to make adjustments? Do you and your staff have the desire to continue working on the project after it has launched? Recalibrate
  • 7. Extensible. Does your project rely on third-party software, tools, devices, content or code that you and your staff cannot control? Will you be able to recalibrate your project internally, or must you rely on another company to implement necessary changes? Can your project still operate independent of device, software or network upgrades? As consumer tastes and preferences change, can you adapt your project without pivoting from your original idea? Extensible
  • 8. Foundation. Do you have support from key stakeholders within your organization? Can your project continue to function and evolve, even as key stakeholders transition away from your organization? Do you have a reasonable amount of time, money and desire to shape, launch and maintain your project? Have you set initial benchmarks to measure levels of support? Are your short-term and long- term timelines realistic, given your available resources? Foundation Unique Track Urgent Recalibrate Extensible Unique. Is your unique value proposition clear to your customer, whether that’s another business or an individual user? Is your IP difficult to replicate? As competitors emerge, how will you help others continue to understand what differentiates you? Track. Do you have complete access to the data your project is creating? Given your organization’s current or planned structure, are you able to set meaningful benchmarks and to measure outcomes? Can you use that data for reliable analysis for customer retention and acquisition, as you scale and for your long-term development cycle? Urgent. Does your project communicate a sense of urgency, both to your staff and your intended audience? Will there be continued demand for your project in the marketplace? Can you create demand within your customers? Will customers see your project as indispensable and invaluable, even as the marketplace evolves and new competitors emerge? Recalibrate. Can your project evolve along with its intended customer segments as they upgrade their personal/ corporate technology? Do you have a realistic budget to continue along a reasonable development cycle? Do you and your staff have the time to comprehensively evaluate the project every two or three months, in order to make adjustments? Do you and your staff have the desire to continue working on the project after it has launched? Extensible. Does your project rely on third- party software, tools, devices, content or code that you and your staff cannot control? Will you be able to recalibrate your project internally, or must you rely on another company to implement necessary changes? Can your project still operate independent of device, software or network upgrades? As consumer tastes and preferences change, can you adapt your project without pivoting from your original idea?
  • 9. webbmediagroup.com hello@webbmediagroup.com @webbmediagroup267-342-4300