Notes For Amy Webb's Presentation At SciencesPo in Paris.
 

Notes For Amy Webb's Presentation At SciencesPo in Paris.

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    Notes For Amy Webb's Presentation At SciencesPo in Paris. Notes For Amy Webb's Presentation At SciencesPo in Paris. Presentation Transcript

    • 10 Tech Trends Ecole de Journalisme de Sciences Po December 2013 Tuesday, December 3, 13
    • Amy Webb: 3 Things 1. Digital Media Futurist. Founder + CEO of Webbmedia Group, a digital strategy agency. 2. Languages. I’m a Francophile who doesn’t speak French. 3. Today’s Trends = important in 2014 for journalism, student journalists and journalism education. Tuesday, December 3, 13
    • Link to download this entire presentation at the end. Tuesday, December 3, 13
    • 1 Anticipatory Computing Search can only respond to questions we ask. What about all of the contextual information we want to know in real time? Tuesday, December 3, 13
    • October 1, 2013 What is a furlough? Tuesday, December 3, 13
    • October 1, 2013 What is a furlough? Tuesday, December 3, 13
    • October 1, 2013 What is a furlough? Tuesday, December 3, 13
    • What is the implication of the furlough? Tuesday, December 3, 13
    • October 2013 NSA and France? Tuesday, December 3, 13
    • October 2013 NSA and France? Tuesday, December 3, 13
    • October 2013 NSA and France? Tuesday, December 3, 13
    • October 2013 NSA and France? Tuesday, December 3, 13
    • What are the implications for me, personally? Tuesday, December 3, 13
    • Anticipatory Computing Last few minutes of conversation + context to predict next 10 seconds of your thought process. Tuesday, December 3, 13
    • OK Google Tuesday, December 3, 13
    • OK Google Tuesday, December 3, 13
    • Why This Matters Search is evolving to include sensors, data, context. 2014 marks the real beginning of anticipatory computing for the masses. Great opportunity for journalists = MindMeld Tuesday, December 3, 13
    • MindMeld App Demo Tuesday, December 3, 13
    • Real-World Use For Journalists • Every journalist should have an iPad at their desks and MindMeld turned on while interviewing sources. • There will be more apps like this coming soon. Tuesday, December 3, 13
    • 2 Personalized Video Next year, video competition will be incredibly steep. How will you differentiate your organization? Tuesday, December 3, 13
    • Personalize the video viewing experience. Tuesday, December 3, 13
    • In the U.S. Twitter = New Remote Control Tuesday, December 3, 13
    • Gui.de Personalized Video Stream D E T O V I P Tuesday, December 3, 13
    • Watchup – Better Than Roku Tuesday, December 3, 13
    • Watchup – Better Than Roku Tuesday, December 3, 13
    • SXSW Accelerator I’ve seen more than 10 personalized aggregators so far. Tuesday, December 3, 13
    • Treehouse (Interlude) Tuesday, December 3, 13
    • Treehouse (Interlude) Tuesday, December 3, 13
    • Why This Matters You must differentiate. Not every news organization should become a TV studio. Personalize instead, use an open platform or something like Treehouse. Goal = individual choice and infotainment. Tuesday, December 3, 13
    • Real-World Use: France 24 • Follow a topic, auto- populate a continuous feed. • Not a back-to-back short playlist. • Provide context, like related tweets, other content. Tuesday, December 3, 13
    • 3 MOOCs: Massive Open Online Courses MOOCs aren’t new. MOOC partnerships are, and that means new ways to deliver news content. Tuesday, December 3, 13
    • What We Know 1. Millennials are addicted to fast learning 2. People will watch short videos on phones, tablets 3. Short compelling videos cause people to share, like 4. MOOCs = shopping without commitment 5. Grades aren’t the incentive = lower barrier to entry 6. Just as sticky, engaging as Angry Birds Tuesday, December 3, 13
    • Remember Haul Videos? Tuesday, December 3, 13
    • Remember Haul Videos? Tuesday, December 3, 13
    • En Français... Tuesday, December 3, 13
    • En Français... Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Tuesday, December 3, 13
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    • Tuesday, December 3, 13
    • Why This Matters Leverages something you’re already doing but packages it in a different way. Increased audience traction, new profit centers. Tuesday, December 3, 13
    • Real-World Use: Washington Post Tuesday, December 3, 13
    • Real-World Use: Le Figaro 9 things you need to know about the Green Party but were afraid to ask Tuesday, December 3, 13
    • Snackable Learning Opportunities Breaking News Analysis Cheat Sheet Authentic How-To Video 1-minute Explainer Video Staff Roundup Description Timely, snackable list with excellent context, information that’s easily digested and repeated. Makes people feel instantly smarter. Showcases real people explaining, in cheerful easy-to-follow terms, how to do something useful. Should tie into editorial content. Showcases a trustworthy, relatable journalist explaining the background to an important subject. “1 minute to smartness.” Staff “personalities” curate the web, pick topics of interest to them. This becomes a series of curated links. Form mostly text video video text interactive Length 500 - 1,200 words 3 - 5 minutes 1 minute 2-minute read to scan 1 - 3 minutes Example Max’s 9 Things About Syria list at WaPo Follows template, so easy to read on mobile/ tablet Features Super easy to share on social media Follow the story Production Tuesday, December 3, 13 Create a basic strategy, require all staff writers to write when needed News = energetic, relatable men and women explaining how to do XYZ Explaining the news topic as if it was a movie synopsis. Premise, Players, Significance, Conflict, Outcomes, Resolution. Jason Hirschhorn’s MediaREDEF email Quartz email MIT Technology Review Follows template Engaging! Builds personal brands Relatable - makes me think I could do it Follows template 2-3 personalities only Insights into what my favorite writers are thinking Social; follow the story Great links every time in-house production, includes breaking news form for writers to fill out plus an editor to wrangle and do writethrus Social and trackable, with optional quizzes, etc. UGC that gets vetted, edited Quiz Short, fun daily news quiz built for mobile phones Pew just published a 13question news quiz, and then allowed takers to see the answers and their standing amongst peers Fun, interactive way to spend a few minutes Based on the day’s news, so I’m encouraged to read your news org! Social!!!!! Quizmaster programs
    • UNIVERSITY Cash. What are the new rules for payments? http://www.lefigaro.fr/argent/ 2013/11/30/05010-20131130ARTFIG00260argent-liquide-ce-qui-est-permis-et-ce-quine-l-est-pas.php Tuesday, December 3, 13
    • 4 Platform vs Publisher News orgs: You can’t be both. Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • PLATFORM aggregate create distribution conversation crowd editor one-to-many one-to-few tech intensive people intensive scales by breadth scales by depth broad audience narrow audience transactional experiential no quality expectation expectation of very high quality B to B; B to C Tuesday, December 3, 13 PUBLICATION B to C
    • platform publication PROBLEM Tuesday, December 3, 13
    • Why This Matters Many news organizations don’t see the problem. Instead, they see a profit center. Tuesday, December 3, 13
    • Something Different PLATFORM PUBLICATION NEWSMAKER PORTAL aggregate create opine & get edited distribution conversation advocacy network editor fans, industry one-to-many one-to-few one-to-fans, advocacy groups tech intensive people intensive team intensive scales by breadth scales by depth scales by amplification broad audience narrow audience fan base transactional experiential fan engagement B to B; B to C B to C B (Your Organization) and C (Newsmaker) to Fans Tuesday, December 3, 13
    • {{Frontend Formula}} HuffPo celeb blog-style content + Medium design, annotations/ social voting + RebelMouse aggregated posts {{Backend Formula}} Dashboard offering Swayy-like content to engage users, fans + News Org early content preview repository (get to see it 15 min before it goes live) helps him/her figure out what to write; Newsroom editing and assistance writing + Analytics (see how well content is performing, reach, etc) + Syndication ability (to easily share content URL with publicists, etc. Tuesday, December 3, 13
    • Real-World Use: Any Newspaper by Sophia Bush Tuesday, December 3, 13
    • 5 Data 2014 is when data goes mainstream. Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • We are creating and sharing more personal data now than ever before in our history. Anyone who knows how can harness it. That person should be you. Tuesday, December 3, 13
    • Enigma.io Tool (U.S. only for now) Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Why This Matters Search data and find context in real time!! Forget HTML. Every journalist should have basic data gathering and interpretation skills, how to mine it and what to do next. Tuesday, December 3, 13
    • Real-World Data Journalism: WNYC Tuesday, December 3, 13
    • Real-World Data Journalism: WNYC Tuesday, December 3, 13
    • Real-World Data Journalism: WNYC Tuesday, December 3, 13
    • Real-World Data Journalism: WNYC Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • 6 Computational Search Did you know that you can search using data and numbers, not just words and phrases? Tuesday, December 3, 13
    • Tuesday, December 3, 13
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    • Tuesday, December 3, 13
    • My Facebook distribution Tuesday, December 3, 13
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    • Tuesday, December 3, 13
    • WolframAlpha Demo Tuesday, December 3, 13
    • Why This Matters You don’t have to be a professional number cruncher to use data for everyday journalism. Tuesday, December 3, 13
    • 7 Screenless Computing In 2014, you’ll use many computers...they just won’t necessarily have the screens you’re used to watching. Tuesday, December 3, 13
    • DoCoMo Translator Goggles Tuesday, December 3, 13
    • すごく面白いね! Tuesday, December 3, 13
    • すごく面白いね! Tuesday, December 3, 13
    • Really fascinating! すごく面白いね! Tuesday, December 3, 13
    • DoCoMo Ring Interface (any surface = screen) Tuesday, December 3, 13
    • Space Glasses Tuesday, December 3, 13
    • Space Glasses Tuesday, December 3, 13
    • Google Glass Demo Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Leap Demo Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • Why This Matters In 2014 you must become familiar with the tech. Think outside traditional publishing schemas. 10card stories are bad! Tuesday, December 3, 13
    • Real-World Use: Culture Looking at Opera House. Shows me real-time information about upcoming performances. Tuesday, December 3, 13
    • Last Three: Academia 1. Schools = New Positions. 2. Professors = Stay Current. 3. Students = Cross-train while in school. Tuesday, December 3, 13
    • 8 New Academic Positions It’s time to evolve educational organizations. Tuesday, December 3, 13
    • Create new positions and add experience to your boards Tuesday, December 3, 13
    • Create new positions and add experience to your boards Tuesday, December 3, 13
    • Make these positions visible. Demonstrate your leadership. Spearhead new programs; follow through. Tuesday, December 3, 13
    • 9 No Professor Left Behind! Professors must stay current with technology and trends in the journalism landscape. Tuesday, December 3, 13
    • University Professors: Prerequisites* *as of 12:00pm on December 3rd • Email; Emailing and opening attachments • Internal systems (Blackboard, Moodle, etc.) • How to use your Crestron system in class. • How to use track changes/ notes. • Cloud systems: Google Docs, Dropbox, Evernote. Also, know what “the cloud” is. • Twitter and Facebook fundamentals, lexicon. • YouTube fundamentals, lexicon. • How to properly search for information online. • How to text message. • Read media-tech blogs daily: All Things D, Mashable, etc. Tuesday, December 3, 13
    • When professors in your department can’t work the projector system properly or open an email attachment, it undermines your college’s authority. Tuesday, December 3, 13
    • Offer student internships in a different way: Reverse Mentorships Tuesday, December 3, 13
    • Professors: You can still be an authority in your area and ask for help with newer tools. The longer you wait, the bigger the digital divide you’ll have to cross. Administration: This is a battle you must choose to fight. You’re doing a disservice to your students otherwise. Tuesday, December 3, 13
    • 10 Cross-Train While In School Students: Now is the best time to cross-train and get a variety of useful skills. Tuesday, December 3, 13
    • Skills Every Journalist Should Have* *as of 12:00pm on December 3rd • Cloud systems: Google Docs, Dropbox, Evernote. Also, know what “the cloud” is. • Twitter and Facebook fundamentals, lexicon. • YouTube fundamentals, lexicon. • How to properly search for information online. • Basic data techniques (where to find, how to scrape). • Basic statistical techniques. • Basic math techniques. • Intro to Data Analysis classes • Multimedia techniques. • How to keep track of the new contacts you’re making. using some kind of database. Tuesday, December 3, 13
    • Tuesday, December 3, 13
    • </> Downloads http://j.mp/sciencespowebb Tuesday, December 3, 13
    • webbmediagroup.com Tuesday, December 3, 13 267-342-4300 hello@webbmediagroup.com @webbmediagroup
    • Tuesday, December 3, 13