Evolution of a Media Company

45,874 views
54,898 views

Published on

This chart shows the evolution of a modern media company. For each category, plot your own media company using our spectrum. What does this tell you about your organization’s future?

Published in: Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
45,874
On SlideShare
0
From Embeds
0
Number of Embeds
34,986
Actions
Shares
0
Downloads
53
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Evolution of a Media Company

  1. 1. Platform First Digital First Tech First Pre-Internet Era Early Internet Era Future Internet Era Single Platform (newspaper, TV) Traditional Platform (newspaper, TV) + Web, Social and Mobile Media Tech Stack Focuses on legacy media content Focuses on multimedia content Focuses on building/ acquiring the tech that powers multimedia content Relies on traditional advertising, word of mouth and social obligations to subscribe/ watch/ listen Reacts to changes in search algorithms Anticipates and plans for changes to search algorithms Relies on traditional advertising, word of mouth and social obligations to subscribe/ watch/ listen Reacts to changes in social media platforms Anticipates and course-corrects for major changes in social media partners Optimizes traditional content creation workflows Optimizes digital content creation workflows Optimizes all content distribution workflows Develops content for the legacy media channel Develops content for the device Develops content for the consumer experience Customizes content via location Customizes content via responsive design Personalizes content for the individual consumer Anticipates competition from other media companies Anticipates competition from traditional and new media companies Anticipates competition from external digital networks, algorithms, content marketing, search engine marketing Monetizes the platform it offers Monetizes the content it is creating and its platform offerings Monetizes the technology, processes, audience and data it is creating webbmediagroup.com The Evolution of a Media Company For each category above, plot your media company using this spectrum. What does this tell you about your organization’s future?

×