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Digital Trends And Recommendations For Academia

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  • 1. Digital Trends Changes in the Academia Landscape Colorado State University September 5 | College of BusinessSept. 5, 2012 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 2. Digital Trends| Changes in the Academia Landscape NOTES This is an abridged version of Amy’s presentation offering highlights and main points. Please note that this presentation contained numerous videos and audio elements which are not included here. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 3. I O A R E NS C
  • 4. Incoming Freshmen 2012 Born in 1994Age 8 Age 10 Age 12 Age 13
  • 5. These are the first Web 2.0 Natives
  • 6. Expectations
  • 7. Distinctions
  • 8. Online Education* Students are not necessarily digitally literate
  • 9. Disruption
  • 10. S.S. A cade miaTechnology
  • 11. Digital Trends| Changes in the Academia Landscape Webbmedia Group 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 12. Digital Trends| Changes in the Academia Landscape OUR WORK 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 13. Digital Trends| Changes in the Academia Landscape LEADERSHIP Amy Webb, CEO • Former journalist (Newsweek, WSJ - Asia) • MIT Media Lab Research Affiliate • Lecturer at Columbia University • Advise/ invest in several startups • Consulted on curriculum for many universities 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 14. Digital Trends| Changes in the Academia Landscape Five Digital Trends in Academia Today’s Agenda Social Video Virtual Desks Computational Search Artificial Assistants Crowdfunding Five Recommendations For CSU Create New Positions No Tenured Prof Left Behind! Build a Staff-Only Gadget Lab Your Curricula Must Iterate Cross-Pollinate 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 15. Digital Trends| Changes in the Academia Landscape 5 Digital trends 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 16. Digital Trends| Changes in the Academia Landscape <social video> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 17. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 18. Digital Trends| Changes in the Academia Landscape Case Study: Blair Fowler 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 19. Digital Trends| Changes in the Academia LandscapeCase StudyBlair Fowler What: Teens/ twenty-somethings shoot video of themselves talking about what they just bought.“Hauls” are typically shot at home, in bedrooms. Why: In 2010: Blair Fowler, then 17, had a YouTube channel with 6 million views. Older sis Elle’s channel had 14 million views. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 20. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 21. Digital Trends| Changes in the Academia Landscape Paradigm Shift Easy for teenagers Blair helped usher in to make videos a new form of viral on a variety of video marketing. subjects. And they FCC and lawyers know how to build got involved. audiences fast. Clear, positive ROI. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 22. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 23. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 24. Digital Trends| Changes in the Academia Landscape m e n t ta in Edu Entertainment Center 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 25. Name of CSU Class - Date of Lecture Shared whiteboard space + Search + Synched notes + Mobile
  • 26. Digital Trends| Changes in the Academia Landscape Not just for distance-learning Audience engagement 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 27. Digital Trends| Changes in the Academia Landscape Not just for distance-learning Student engagement 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 28. Digital Trends| Changes in the Academia Landscape </social video> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 29. Digital Trends| Changes in the Academia Landscape <virtual desks> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 30. Digital Trends| Changes in the Academia Landscape Cloud Repositories 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 31. Digital Trends| Changes in the Academia Landscape Cloud Service Aggregators 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 32. Digital Trends| Changes in the Academia Landscape Cloud Service Aggregators 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 33. Digital Trends| Changes in the Academia Landscape Blackboard offers tremendous resources... But isn’t as nimble, iterative or innovative as it could be. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 34. Digital Trends| Changes in the Academia Landscape Are there other ways you can join your students at their virtual desks? 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 35. Digital Trends| Changes in the Academia Landscape </virtual desks> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 36. Digital Trends| Changes in the Academia Landscape <computational search> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 37. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 38. Digital Trends| Changes in the Academia Landscape live demo 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 39. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 40. Digital Trends| Changes in the Academia Landscape There are more sophisticated ways of crunching and interpreting numbers. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 41. Digital Trends| Changes in the Academia Landscape </computational search> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 42. Digital Trends| Changes in the Academia Landscape <artificial assistants> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 43. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 44. Digital Trends| Changes in the Academia Landscape Sonar 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 45. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 46. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 47. Digital Trends| Changes in the Academia Landscape Longhand Division vs Calculator HTML vs Dreamweaver Spell Checker vs Dictionary 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 48. Digital Trends| Changes in the Academia Landscape These resources are inevitable. Teach as complimentary tools. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 49. Digital Trends| Changes in the Academia Landscape </artificial assistants> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 50. Digital Trends| Changes in the Academia Landscape <crowdfunding> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 51. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 52. Digital Trends| Changes in the Academia Landscape Lots of learning and education-based projects. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 53. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 54. Digital Trends| Changes in the Academia Landscape Essentially, you’re pre-buying a product which may or may not get made. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 55. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 56. Digital Trends| Changes in the Academia Landscape • Must have raised < $1m in the past year. • Can crowdfund up to $2m. • Have to make your business plan open to the public. • Legal issues and costs: lawyer has to structure the funding deal and set up the paperwork. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 57. Digital Trends| Changes in the Academia Landscape Changes the entrepreneurial space Increases opportunities to launch *Also opportunity to monetize distance learning in support... 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 58. Digital Trends| Changes in the Academia Landscape </crowdfunding> 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 59. Digital Trends| Changes in the Academia Landscape 5 recommendations 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 60. Digital Trends| Changes in the Academia Landscape #1. Create new positions and add experience to your boards 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 61. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 62. Digital Trends| Changes in the Academia Landscape Make these positions visible. Demonstrate your leadership. Spearhead new programs; follow through. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 63. Digital Trends| Changes in the Academia Landscape #2. No Tenured Prof Left Behind! 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 64. Digital Trends| Changes in the Academia Landscape University Professors: Prerequisites* *as of 12:00pm on Sept. 5th • Email; Emailing and opening attachments • Internal systems (Blackboard, Moodle, etc.) • How to use your Crestron system in class. • How to use track changes/ notes. • Cloud systems: Google Docs, Dropbox, Evernote. Also, know what the cloud is. • Twitter and Facebook fundamentals, lexicon. • YouTube fundamentals, lexicon. • How to properly search for information online. • How to text message. • Read media-tech blogs daily: All Things D, Mashable, Techland, etc. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 65. Digital Trends| Changes in the Academia Landscape When professors in your department can’t work the projector system properly or open an email attachment, it undermines your college’s authority. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 66. Digital Trends| Changes in the Academia Landscape Consider asking for alumni support in a different way: Reverse Mentorship. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 67. Digital Trends| Changes in the Academia Landscape Professors: You can still be an authority in your area and ask for help with newer tools. The longer you wait, the bigger the digital divide you’ll have to cross. Administration: This is a battle you must choose to fight. You’re doing a disservice to your students otherwise. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 68. Digital Trends| Changes in the Academia Landscape #3. Build a Staff-Only Gadget Lab! 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 69. Digital Trends| Changes in the Academia Landscape Sample Gadget Lab List • iPad • iPhone • App allowance (iTunes card) • Kindle • Digital camera • Nook • Digital video camera • Sony e-Reader • Digital audio recorder • Samsung Galaxy Tab • Subscriptions to Spokeo, Spotify, etc. • HP Tablet • Kinect • Chromebook • PS3 • BlackBerry phone • All necessary batteries and cables • Windows OS laptop • Mac OS laptop 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 70. Digital Trends| Changes in the Academia Landscape Available to all Staff: admins, researchers, tenured professors, adjuncts, deans, etc. Check in/out equipment for a limited time. “Play date” for staff only. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 71. Digital Trends| Changes in the Academia Landscape 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 72. Digital Trends| Changes in the Academia Landscape Download one app a week. Take notes using a spreadsheet. Use tags. Delete or keep app once you’re done. Repeat! 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 73. Digital Trends| Changes in the Academia Landscape #4. Your curriculum must be iterative. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 74. Digital Trends| Changes in the Academia Landscape • Entrepreneurship fundamentals shouldn’t be a separate name or concentration anymore. • Current methods for collecting, editing and producing content should be woven into classes. • Syllabi must be made current. 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 75. Digital Trends| Changes in the Academia Landscape Marketing: What agencies want now Accounting/ Finance: Modern case studies (Instagram acquisition); real-world valuations (Facebook, Pinterest) Management: Modern workflow systems; realistic org charts; modern HR (social media) Behavioral Economics (and statistics) for all! 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 76. Digital Trends| Changes in the Academia Landscape #5. Cross-pollinate 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 77. Digital Trends| Changes in the Academia LandscapeIdeally, CSU business students should also learn: • Agile method • Scrum • Project management • Managing remote teams • Social media • Spotting change and trends • Computational search • Deep web search 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 78. Digital Trends| Changes in the Academia Landscape How can you enhance the in-person student with digital tools? How can you enhance the distance learning student with better platforms? 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 79. Digital Trends| Changes in the Academia Landscape You made it! Questions? 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 80. Digital Trends| Changes in the Academia Landscape Amy’s new book is “Data, A Love Story” @DataLoveStory Available for pre-order now. (Penguin) 267-342-4300 info@webbmediagroup.com webbmediagroup.com
  • 81. Digital Trends| Changes in the Academia Landscape THANKS! Amy’s Coordinates Email: info@webbmediagroup.com Twitter, etc: @webbmedia Tel: 267-342-4300 267-342-4300 info@webbmediagroup.com webbmediagroup.com