Selling the Value of User-Centered Design
by Jason Ulaszek, VP, Experience Design at Manifest Digital on May 11, 2009
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The presentation covers:...
The presentation covers:
* Why is user-centered design important?
* How do I communicate the value of user-centered design?
* Understanding how to prove, if necessary, a return on investment (ROI)
* A role playing exercise for selling the value of user-centered design to various project/client stakeholders
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