Consumer Generated Content</li></li></ul><li>What is Social Media?<br />Using web tools to communicate, collaborate and share with people you know and people you don’t know.<br />It can mean different things to different people.<br />It is user generated content.<br /><ul><li>It is about attitude - a way of doing things. </li></li></ul><li>Misconception<br />“Social Media is fast and easy.”<br />Social Media is not easy. It can be hard to earn someone’s trust, maintain credibility and sense of belonging to a community. It can take time to build your reputation on social media sites. <br />Tools for using social media, however can be easy to learn.<br />
What is Social Media about?<br />Nouns have changed to verbs.<br />Contentreaders have changed to content publishers.<br />The customer has evolved.<br />Communities are defining products and services.<br />Twitter is the new Google.<br />
From: Radically Transparent<br />The rise in social media means that anyone can post pictures or write about your company, 24/7 online, and will.<br />Citizen Journalists and People Paparazzi.<br />Every day, people discuss your personal and corporate reputations on blogs, forums, and niche websites. This kind of transparency requires new reputation management skills.<br />
From: Radically Transparent<br />Traditional word-of-mouth is a powerful market forces.<br />Social computing makes it public. <br />The internet provides a megaphone for the disgruntled—with no entry barrier, little legal accountability, instant commentary, full multimedia communication, and a free distribution channel to millions worldwide. And people like them find these complaints credible.<br />
Community Engagement<br />If you build it will they come?<br />Comes from the first chapter of “18 Rules of Community Engagement.”<br />
Next Steps<br />View the next presentations for different types of social media:<br />Communicating => Blogs, Twitter<br />Networking => Facebook, LinkedIn<br />Sharing => Flickr, YouTube<br />Collaborating => Wikis<br />
Links / Resources<br />MiaLynnLee.com<br />Slideshare.net/webbiegirl<br />Delicious.com/mialynnlee/socialmedia<br />Nielsen Report<br />Radically Transparentby Andy Beal and Judy Strauss<br />18 Rules of Community Engagementby Angela Connor<br />
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