Social Media MadnessSocial Media, aka The Social Web User Generated Content Consumer Generated Content

The Social Web

User Generated Content

Consumer Generated Content

What is Social Media?Using web tools to communicate, collaborate and share with people you know and people you don’t know.It can mean different things to different people.It is user generated content.It is about attitude - a way of doing things.

It is about attitude - a way of doing things.

Misconception“Social Media is fast and easy.”Social Media is not easy. It can be hard to earn someone’s trust, maintain credibility and sense of belonging to a community. It can take time to build your reputation on social media sites. Tools for using social media, however can be easy to learn.

What is Social Media about?Nouns have changed to verbs.Contentreaders have changed to content publishers.The customer has evolved.Communities are defining products and services.Twitter is the new Google.

Types of Social Media

Managing Social MediaA report from Nielsen Online

Managing Your BrandDo you manage your brand or is someone else?Comes from the free chapter of “Radically Transparent.”

Got your name reserved?

From: Radically TransparentThe rise in social media means that anyone can post pictures or write about your company, 24/7 online, and will.Citizen Journalists and People Paparazzi.Every day, people discuss your personal and corporate reputations on blogs, forums, and niche websites. This kind of transparency requires new reputation management skills.

From: Radically TransparentTraditional word-of-mouth is a powerful market forces.Social computing makes it public. The internet provides a megaphone for the disgruntled—with no entry barrier, little legal accountability, instant commentary, full multimedia communication, and a free distribution channel to millions worldwide. And people like them find these complaints credible.

Community EngagementIf you build it will they come?Comes from the first chapter of “18 Rules of Community Engagement.”

Next StepsView the next presentations for different types of social media:Communicating => Blogs, TwitterNetworking => Facebook, LinkedInSharing => Flickr, YouTubeCollaborating => Wikis

Links / ResourcesMiaLynnLee.comSlideshare.net/webbiegirlDelicious.com/mialynnlee/socialmediaNielsen ReportRadically Transparentby Andy Beal and Judy Strauss18 Rules of Community Engagementby Angela Connor