Grow Your Business Using Social Media

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Learn how businesses are using popular social media tools like Twitter, Facebook, LinkedIn and YouTube for online promotion. A presentation given for the Derby Chamber of Commerce on behalf of Wichita Area Technical College.

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  • This is the meat and potatoes of Twitter.
  • Start Discussions. Have Conversations. Don't just broadcast.
  • Grow Your Business Using Social Media

    1. 1. Social Media for Businesses Grow your business using social media
    2. 2. What is Social Media
    3. 3. Boone Oakley on YouTube
    4. 4. @52Teas on Twitter Our @52teas account on Twitter has single-handedly saved this business from extinction. Prior to Twitter we shipped one to two packages of our custom, hand-crafted artisan tea blends every 2-3 weeks. We are currently shipping 40-50 parcels a week on average to all parts of the US and Canada, Germany, UK, Australia, and the Netherlands.
    5. 5. Social Media Stats 300 Millions Users ? Millions 1min = 10 hrs 20 Millions Users 47 Millions Users
    6. 6. New Era of Marketing Traditional Media New Media ● TV ● Immediate interaction ● Radio & Feedback ● Print ● Data driven ● Direct Mail ● Practically real-time ● Self produced media 'Broadcast' ● Relationships
    7. 7. New Era of Marketing ● @Garyvee spent 1800 1700 $7,500 via three 1600 marketing / 1400 1200 advertising 1000 channels. 800 600 ● Then Tweeted, for 400 300 free and got 1,700 240 200 170 orders in 48 0 Billboard Radio Direct Mail Twitter hours.
    8. 8. Brand & Reputation Management Every day, people discuss your personal and corporate reputations on blogs, forums, and websites. This kind of transparency requires new reputation management skills.
    9. 9. Social Media Strategy What are your Goals Who is your Audience What is your Approach = Social Media Initiatives
    10. 10. User name or Vanity URL
    11. 11. Social Media Tools Learning tools can be easy. Earning someone's trust, maintaining credibility, creating a sense of belonging to a community can be harder. It can take time to build your reputation on social media sites.
    12. 12. LinkedIn ● Personal or Company ● Job Seekers ● Employers ● Belong to groups ● Discussions, Q&A ● Recommendations ● Video
    13. 13. LinkedIn
    14. 14. YouTube ● Watch/Share/Comment ● Embed into your site ● Record real-time ● Product Reviews ● Promote your business ● Advertise http://www.youtube.com/wichitabootcamp
    15. 15. Facebook Facebook.com/mycompanyname
    16. 16. Pages, Groups, Profiles ● Pages = public figure, business, or brand ● Groups = your personal Facebook experience ● Profiles = personal page
    17. 17. Facebook Ads ● Like Google AdWords ● Content Ads ● Event or Fan Page Ads ● CPC or CPM
    18. 18. Facebook Fan Box The Fan Box is a social widget that allows Facebook Page owners to attract and gain Facebook fans from their own website.
    19. 19. Twitter ● Like a blog, 140 characters ● Like Facebook status updates ● Like instant messaging ● Like world wide chatroom
    20. 20. Getting Started With Twitter ● Create your Twitter account ● Add your logo or photo ● Add your bio and link to website ● Build your network ● Engage your community ● Track and analyze results
    21. 21. Your Twitter Image
    22. 22. Build Your Network ● Address book ● Top followers ● Follow other peoples followers ● Search.Twitter.Com for your interests ● Follow people who follow you
    23. 23. Engage Your Community
    24. 24. Save Your Favorites ● Fav the nice things said about you ● Great list of 3rd party references for your company
    25. 25. Give people a reason to follow you Publish things that fit within your brand, but that are also interesting and helpful to your audience.
    26. 26. Track and Analyze @replies #hashtags
    27. 27. Tools rd Twitter's open API allows for 3 party applications Blog Twitter
    28. 28. Find this online •MiaLynnLee.com •Slideshare.net/webbiegirl •Delicious.com/mialynnlee/socialmedia
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