Welcome to<br />Email Marketing<br />
What We’re Going To Do<br />Discuss new rules for marketing = Book Reviews<br />Learn to use email Marketing to reach, ret...
Email Marketing Success Stories<br /><ul><li>Success Storieshttp://www.constantcontact.com/customer-examples/success-stori...
Book Review: Email Marketing by the Num8ers<br />“The new era of marketing is here, and it’s based on data, analysis and w...
Branding or Building Relationships?<br />Print<br />Radio<br />TV<br />Billboard<br />Websites<br />Direct Mail<br />Banne...
What does Branding mean to you?<br />“The most expensive aspect of marketing but the least measureable.”<br />“Impressions...
Why Email Marketing?<br />Fast, easy and inexpensive.<br />In-house or outsourced.<br />Interactive.<br />Data driven.<br ...
What can you do with Email Marketing?<br />Keep in touch<br />Interact<br />Tell a story<br />Introduce an idea<br />I’tst...
eMarketing Workshop
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eMarketing Workshop

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A beginning workshop for eMail Marketing.

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eMarketing Workshop

  1. 1. Welcome to<br />Email Marketing<br />
  2. 2. What We’re Going To Do<br />Discuss new rules for marketing = Book Reviews<br />Learn to use email Marketing to reach, retain and communicate with customers<br />Create an eMarketing account using Constant Contact<br />Learn about the many facets, regulations and suggestions for marketing with email<br />Plan an email campaign for your organization <br />
  3. 3. Email Marketing Success Stories<br /><ul><li>Success Storieshttp://www.constantcontact.com/customer-examples/success-stories/index.jsp </li></li></ul><li>Book Review: Email Marketing by the Num8ers<br />Speak to your audience as individuals<br />Spark and maintain subscriber engagement<br />Build quality database<br />Segment audience based on data<br />Find and create relevant content<br />Combine email with viral marketing strategies<br />Use surveys, forms and other feedback<br />Keep your emails legitimate and spam-free<br />
  4. 4. Book Review: Email Marketing by the Num8ers<br />“The new era of marketing is here, and it’s based on data, analysis and what people do rather than what they say”.<br />“A new era of marketing is unfolding. Time to say No to what feels comfortable and Yes to the facts”.<br />“A new era of marketing is based on principles, and relationships, metrics and analysis”.<br />
  5. 5. Branding or Building Relationships?<br />Print<br />Radio<br />TV<br />Billboard<br />Websites<br />Direct Mail<br />Banner Ads<br />
  6. 6. What does Branding mean to you?<br />“The most expensive aspect of marketing but the least measureable.”<br />“Impressions” may help branding, but does branding build relationships? (unless in the few cases you are Google, Apple or Starbucks maybe)<br />
  7. 7. Why Email Marketing?<br />Fast, easy and inexpensive.<br />In-house or outsourced.<br />Interactive.<br />Data driven.<br />Size and budget don’t matter – little business can compete with (and appear) as big business.<br />
  8. 8. What can you do with Email Marketing?<br />Keep in touch<br />Interact<br />Tell a story<br />Introduce an idea<br />I’tstrackable, cost-effective<br />Can get quick response<br />

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