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Using Twitter for Business Webinar

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Transcript

  • 1. A Webinar Presented by Webbed Marketing in Partnership with Fahlgren How to Use Twitter for your Business
  • 2. Introductions - Presenters
      • Yvonne Rayburn, Webbed Marketing
        • [email_address]
        • @yrayburn
      • Lara Kretler, Fahlgren
        • [email_address]
        • @LaraK
      • Rebecca Roebuck, Webbed Marketing
        • [email_address]
        • @dcrebekah
  • 3. Introduction to Twitter
    • What is Twitter?
      • In simple terms – free social networking and micro-blogging service that allows anyone to say anything to anybody in 140 characters or less.
      • Twitter is a “what are you doing now” type of micro-blogging.
      • Great way to communicate/network with contacts old and new.
      • You can subscribe, share, friend or follow as many feeds as you would like.
  • 4. How to use Twitter
    • Sign up!
      • Very painless. Go to http://twitter.com/account/create
      • Next step to save yourself time and questions should be http://help.twitter.com/index.php?pg=kb.book&id=1
  • 5. Profile/Twitter Handle
    • Once you sign up you will get a home page/profile page.
      • http://twitter.com/yrayburn
      • From your home/profile pages, you can find others Twitter streams to follow and post your own messages.
    • Your Twitter handle is how others know you on Twitter.
      • @yrayburn
  • 6. Why would I use Twitter?
    • Do you want to connect with others in your industry/who share your views?
    • Do you want instant access to what is being said about your company/brand?
    • Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest?
  • 7. Why would I use Twitter?
    • Would you like to monitor what is being said about your customers or target audience?
    • Would you like to extend the reach of your thought leadership?
    • Are you looking to promote your products directly to a target audience?
    • Twitter is great for all of these, except the last one!
  • 8. Why would I use Twitter?
    • News is happening first on Twitter!
    • Great way to get the headlines before they even hit the newswires or news about what is happening in your community.
    • Sometimes, not accurate, as with the death of Ohio Congresswoman Stephanie Tubbs-Jones. But, was re-tweeted correctly within minutes!
  • 9. Who to follow
    • With Twitter, who you follow is everything
    • First figure out who is important to you:
      • People talking about your brand or industry
      • Prospects
      • Customers
      • Influencers
      • Experts
    • Resources exist to help you find them
  • 10. Finding people to follow
    • Summize.com, Tweetscan.com – search Tweets for company/industry keywords
    • Quotably.com – search/view conversations by Twitter name
    • Twellow.com, Socialbrandindex.com – Twitter business directories
    • Dossy.org/twitter/karma – see who’s following you so you can follow back
  • 11. Following the right way
    • Don’t start following 1,000 people right away
    • Follow those who follow you
    • Start monitoring keyword mentions related to your brand or company or interests
    • Follow others in proportion to who is following you
  • 12. What do I say?
    • Follow those who interest you and be of interest yourself so others will follow you
    • Provide something of value – information, links, tips, humor, personality, humanity
    • Don’t be a bot or spammer!
    • Remember to engage in two-way conversation
  • 13. How Do I Brand & Promote My Business?
    • Grab branded Twitter name NOW
      • Even if not ready to use it, scoop it up
    • Generate website or blog traffic
      • Showcase your website link in profile
      • Tweet to promote new blog posts (yours and others of interest)
      • Feature “specials” for Twitter followers
      • Don’t over-promote, but do share links and information related to your business
  • 14. How Do I Brand & Promote My Business?
    • Answer questions, offer advice
      • Provide tips and info related to your brand, company or industry
      • Showcase your expertise and gain credibility
      • Be a good Twitizen – respond to queries about more than just your subject area
      • Add value to gain and keep followers
    • Be a human voice for your brand
  • 15. How Do I Brand & Promote My Business?
    • Showcase your Twitter @name in offline communications:
      • Advertisements
      • Business cards
      • Email signature
      • Press releases
      • Packaging
      • Web site
  • 16. Twitter Case Study: Zappos
    • Zappos Philosophy
      • Marketing strategy based on positive word-of-mouth and customer retention
      • Advertising dollars are spent online
      • Enhance the Zappos customer experience
      • Encourage an open and communicative company culture
  • 17. Twitter Case Study: Zappos
    • Tony Hsieh, CEO of Zappos, has been using Twitter for over a year
  • 18. Twitter Case Study: Zappos
    • Great feedback and warm feelings toward Zappos from the Twitter community and blogosphere. Zappos gets it!
  • 19. Twitter Case Study: #dontgo
    • #dontgo is a Twitter-based effort to force a vote on new oil drilling during the House’s August recess.
    • http://dontgomovement.com
  • 20. Twitter Case Study: #dontgo
    • How was the movement successful?
      • Twitter was used to notify people of a grassroots movement
      • Members of Congress connected directly with Twitter followers
      • The story made headlines
      • The movement has been given the tag #dontgo on Twitter
      • Members of Congress have joined twitter
        • http://twitter.pbwiki.com/USGovernment
      • Even the White House is on Twitter
        • http://twitter.com/TheWhiteHouse
  • 21. Companies on Twitter That We Follow
    • NBC @NBC_4
    • CBS @10TV
    • Experience Columbus @ExpCols
    • CNN @cnn
    • Comcast @comcastcares
    • Dell @RichardatDELL
    • Whole Foods @wholefoods
  • 22. More Twitter Resources
    • Twitter fan wiki:
      • http://twitter.pbwiki.com/
    • Tweetmarks (commonly bookmarked Twitter sites):
      • http://www.tweetmarks.com
    • 69 Twitter add-ons:
      • http://smartech.blogetery.com/2008/05/16/69-twitter-web-services-you-should-know/
    • 50 ideas for using Twitter for business:
      • http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/