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Tracking & Analyzing Social Media

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Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

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    Tracking & Analyzing Social Media Tracking & Analyzing Social Media Presentation Transcript

    • Tracking & Analyzing Social Media
    • Who is Really Using Social Media?
      • 75% of college students
      • 60% of the wealthy
      • Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds
      • The average Twitter user is 31
      • YouTube’s audience is a perfect representation of the Internet population
    • Your Social Media Presence
    • Your Social Media Presence
    • Your Social Media Presence
    • Your Social Media Presence
    • Your Social Media Presence
    • Workshop I
      • Research a Topic (your agency, community, or industry topic)
      • Set up A Twitter profile
      • Join a LinkedIn Group
    • Using Social Media to Research
      • Twitter – Over 8MM people using Twitter
        • Tweetbeep.com – Twitter keyword alerts
        • www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics)
        • Use Twellow.com Twitter Directory
      • Google Search – site:facebook.com “webbed marketing”
        • Shows numbers of people with that keyword in their profile
        • Do it for any site. Site:linkedin.com “SEO” +”Columbus”
      • Social Media Aggregator
        • www.whostalkin.com (no “g”)
      • Google Alerts
      • Google Blog Search
      • Google Analytics
    • Set Up A Twitter Account
    • Join a LinkedIn Group
    • Workshop II
      • Form six groups
      • Select a topic that is a current hot button within your agency:
      • Client programs
      • Staff recruitment
      • Media relations
      • Policy decisions
      • Community relations
      • Develop a presentation that covers the following:
      • What are your goals?
      • What is your hook (content)?
      • Who are your influencers?
      • What is your distribution plan?