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Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
Tracking & Analyzing Social Media
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Tracking & Analyzing Social Media

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Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Published in: Business, Technology
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  • 1. Tracking & Analyzing Social Media
  • 2. Who is Really Using Social Media? <ul><li>75% of college students </li></ul><ul><li>60% of the wealthy </li></ul><ul><li>Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds </li></ul><ul><li>The average Twitter user is 31 </li></ul><ul><li>YouTube’s audience is a perfect representation of the Internet population </li></ul>
  • 3. Your Social Media Presence
  • 4. Your Social Media Presence
  • 5. Your Social Media Presence
  • 6. Your Social Media Presence
  • 7. Your Social Media Presence
  • 8. Workshop I <ul><li>Research a Topic (your agency, community, or industry topic) </li></ul><ul><li>Set up A Twitter profile </li></ul><ul><li>Join a LinkedIn Group </li></ul>
  • 9. Using Social Media to Research <ul><li>Twitter – Over 8MM people using Twitter </li></ul><ul><ul><li>Tweetbeep.com – Twitter keyword alerts </li></ul></ul><ul><ul><li>www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics) </li></ul></ul><ul><ul><li>Use Twellow.com Twitter Directory </li></ul></ul><ul><li>Google Search – site:facebook.com “webbed marketing” </li></ul><ul><ul><li>Shows numbers of people with that keyword in their profile </li></ul></ul><ul><ul><li>Do it for any site. Site:linkedin.com “SEO” +”Columbus” </li></ul></ul><ul><li>Social Media Aggregator </li></ul><ul><ul><li>www.whostalkin.com (no “g”) </li></ul></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Analytics </li></ul>
  • 10. Set Up A Twitter Account
  • 11. Join a LinkedIn Group
  • 12. Workshop II <ul><li>Form six groups </li></ul><ul><li>Select a topic that is a current hot button within your agency: </li></ul><ul><li>Client programs </li></ul><ul><li>Staff recruitment </li></ul><ul><li>Media relations </li></ul><ul><li>Policy decisions </li></ul><ul><li>Community relations </li></ul><ul><li>Develop a presentation that covers the following: </li></ul><ul><li>What are your goals? </li></ul><ul><li>What is your hook (content)? </li></ul><ul><li>Who are your influencers? </li></ul><ul><li>What is your distribution plan? </li></ul>

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