Tracking & Analyzing Social Media

Who is Really Using Social Media? 75% of college students 60% of the wealthy Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds The average Twitter user is 31 YouTube’s audience is a perfect representation of the Internet population

75% of college students

60% of the wealthy

Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds

The average Twitter user is 31

YouTube’s audience is a perfect representation of the Internet population

Your Social Media Presence

Your Social Media Presence

Your Social Media Presence

Your Social Media Presence

Your Social Media Presence

Workshop I Research a Topic (your agency, community, or industry topic) Set up A Twitter profile Join a LinkedIn Group

Research a Topic (your agency, community, or industry topic)

Set up A Twitter profile

Join a LinkedIn Group

Using Social Media to Research Twitter – Over 8MM people using Twitter Tweetbeep.com – Twitter keyword alerts www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics) Use Twellow.com Twitter Directory Google Search – site:facebook.com “webbed marketing” Shows numbers of people with that keyword in their profile Do it for any site. Site:linkedin.com “SEO” +”Columbus” Social Media Aggregator www.whostalkin.com (no “g”) Google Alerts Google Blog Search Google Analytics

Twitter – Over 8MM people using Twitter

Tweetbeep.com – Twitter keyword alerts

www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics)

Use Twellow.com Twitter Directory

Google Search – site:facebook.com “webbed marketing”

Shows numbers of people with that keyword in their profile

Do it for any site. Site:linkedin.com “SEO” +”Columbus”

Social Media Aggregator

www.whostalkin.com (no “g”)

Google Alerts

Google Blog Search

Google Analytics

Set Up A Twitter Account

Join a LinkedIn Group

Workshop II Form six groups Select a topic that is a current hot button within your agency: Client programs Staff recruitment Media relations Policy decisions Community relations Develop a presentation that covers the following: What are your goals? What is your hook (content)? Who are your influencers? What is your distribution plan?

Form six groups

Select a topic that is a current hot button within your agency:

Client programs

Staff recruitment

Media relations

Policy decisions

Community relations

Develop a presentation that covers the following:

What are your goals?

What is your hook (content)?

Who are your influencers?

What is your distribution plan?