Tracking & Analyzing Social Media
Who is Really Using Social Media? <ul><li>75% of college students </li></ul><ul><li>60% of the wealthy </li></ul><ul><li>F...
Your Social Media Presence
Your Social Media Presence
Your Social Media Presence
Your Social Media Presence
Your Social Media Presence
Workshop I <ul><li>Research a Topic (your agency, community, or industry topic) </li></ul><ul><li>Set up A Twitter profile...
Using Social Media to Research <ul><li>Twitter – Over 8MM people using Twitter </li></ul><ul><ul><li>Tweetbeep.com – Twitt...
Set Up A Twitter Account
Join a LinkedIn Group
Workshop II <ul><li>Form six groups </li></ul><ul><li>Select a topic that is a current hot button within your agency: </li...
Upcoming SlideShare
Loading in...5
×

Tracking & Analyzing Social Media

1,879

Published on

Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,879
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Tracking & Analyzing Social Media

  1. 1. Tracking & Analyzing Social Media
  2. 2. Who is Really Using Social Media? <ul><li>75% of college students </li></ul><ul><li>60% of the wealthy </li></ul><ul><li>Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds </li></ul><ul><li>The average Twitter user is 31 </li></ul><ul><li>YouTube’s audience is a perfect representation of the Internet population </li></ul>
  3. 3. Your Social Media Presence
  4. 4. Your Social Media Presence
  5. 5. Your Social Media Presence
  6. 6. Your Social Media Presence
  7. 7. Your Social Media Presence
  8. 8. Workshop I <ul><li>Research a Topic (your agency, community, or industry topic) </li></ul><ul><li>Set up A Twitter profile </li></ul><ul><li>Join a LinkedIn Group </li></ul>
  9. 9. Using Social Media to Research <ul><li>Twitter – Over 8MM people using Twitter </li></ul><ul><ul><li>Tweetbeep.com – Twitter keyword alerts </li></ul></ul><ul><ul><li>www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics) </li></ul></ul><ul><ul><li>Use Twellow.com Twitter Directory </li></ul></ul><ul><li>Google Search – site:facebook.com “webbed marketing” </li></ul><ul><ul><li>Shows numbers of people with that keyword in their profile </li></ul></ul><ul><ul><li>Do it for any site. Site:linkedin.com “SEO” +”Columbus” </li></ul></ul><ul><li>Social Media Aggregator </li></ul><ul><ul><li>www.whostalkin.com (no “g”) </li></ul></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Analytics </li></ul>
  10. 10. Set Up A Twitter Account
  11. 11. Join a LinkedIn Group
  12. 12. Workshop II <ul><li>Form six groups </li></ul><ul><li>Select a topic that is a current hot button within your agency: </li></ul><ul><li>Client programs </li></ul><ul><li>Staff recruitment </li></ul><ul><li>Media relations </li></ul><ul><li>Policy decisions </li></ul><ul><li>Community relations </li></ul><ul><li>Develop a presentation that covers the following: </li></ul><ul><li>What are your goals? </li></ul><ul><li>What is your hook (content)? </li></ul><ul><li>Who are your influencers? </li></ul><ul><li>What is your distribution plan? </li></ul>

×