The Role Of Onsite Content

Slide 1: The Role of Onsite Content Webbed Marketing October 2007

Slide 2: Overview Creative onsite content • SES Lines success story • • Distribution of SES Lines • SES Lines Exposure • Webbed Marketing site traffic Comments about SES Lines •

Slide 3: Creative Content • Good creative content on your website = media and consumers link to and talk about your content • This generates more traffic for your site and increases your online visibility

Slide 4: Success Story • Webbed Marketing’s “Top 14 Lines Overheard at Search Engine Strategies After Hours Parties” • WebbedMarketing.com/seslines • 5. I don't know who I was kidding, our relationship was destined to be a one way link • 4. My title tag is "Available" • 3. Dude, your ad copy was killer, but you lost her on the landing page. • 2. No one said she was easy, just a bit of a link farm • 1. What part of <nofollow> don't you understand?

Slide 5: SES Lines Distribution • SES Lines was added as a page on the Webbed Marketing website on July 25

Slide 6: SES Lines Distribution • On July 31, the page was submitted to Sphinn.com, an Internet Marketing News and Discussion Forum where stories are voted on as most newsworthy

Slide 7: SES Lines Distribution • On August 1, SES Lines was added to the Webbed Marketing blog

Slide 8: SES Lines Distribution • SES Lines was added to Webbed Marketing’s profile on the social networking sites Facebook and MySpace

Slide 9: SES Lines Distribution • Adding and linking to the SES Lines on various networks ensured it would get good visibility • The site content must be compelling to ensure that people will be interested in it and will pass it on to their friends

Slide 10: Site Exposure • SES Lines was picked up on Search Engine Watch, Search Engine Land, Pandia, del.icio.us, and StumbleUpon • Links to SES Lines

Slide 11: Sphinn.com • The page received 23 “Sphinns” which means 23 people voted on the page as newsworthy • SES Lines made the Hot Topics list within a day of being submitted to Sphinn

Slide 12: Sphinn Hot List

Slide 13: StumbleUpon • StumbleUpon is a website where anyone can share their favorite sites, videos, photos, blogs and more. Everything is submitted and voted on by the users who judge what they think is the most interesting or newsworthy. • SES Lines was listed on several StumbleUpon members’ favorites list, where it was visible to all their friends to click on and view

Slide 14: StumbleUpon Shared with 381 friends

Slide 15: StumbleUpon Shared with 152 friends

Slide 16: Site Traffic • Webbed Marketing site traffic increased from 65 visits in June to 326 visits in July – 400% increase 142 visits on July 31 - when SES Lines made the Hot List on Sphinn

Slide 17: Site Traffic • Webbed Marketing site traffic then increased from 326 visits in July to 1,081 visits in August – More than tripled 266 visits on August 17 when SES Lines was picked up by StumbleUpon users

Slide 18: Compelling Site Content • Was the site content compelling? Will people remember SES Lines? • Comments from the web suggest they will: – “This is hilarious. A must read for any search marketer with a sense of humor.” -Msaleem-stumbleupon – “LOL!!! That's killer!” -Lisaweb – “Funny stuff” -chriswinfield – “These are hilarious. And that fact that we all get them...well, technology is amazing.” -fitnessgal – “Good link bait this one” -Pandia

Slide 19: Summary • SES Lines had 23 Sphinns and made the Hot List • Shared with at least 533 members of StumbleUpon • Site traffic increased from 65 in June to 1,081 in August