New Practices For Building Your Brand OnlineFour Truths In the Online World

Truth #1 Consumers define your brandConsumers produce more content, are faster, less restricted and influence other consumers (and search engines). If consumers say you sell cheap textbooks, that’s what you sell.

Internet Marketing With Real Results?

Truth #2: Your web site is not the first impression you make onlineYour most loyal customers are not on your web site every day, but they may be on Facebook, Twitter or LinkedIn every day.And they use Google every dayBloggers, reporters, analysts, competitors and consumers are all building content about your brand in highly visible places40% of online queries are “navigational”

Who is the authority on information about GM?

Truth #3: You should focus on conversations, not monologuesConsumers expect answers, fastThey don’t call customer service, they Tweet it!Questions about hours, locations, suggestions for products and services are plentiful

They don’t want to listen, they want to talk

Brands using social media to communicate

Brands engaging in real time conversation@bbalderaz I will check out the article! Thanks for finding us on Twitter & FB! Let us know if you stay with us again!7:57 AM Jun 13th from TweetGridin reply to bbalderaz

Truth #4: Think about where consumer opinions are formed (and The Serenity Prayer)SearchAdvertisingSocial Media

The Serenity PrayerAccept the things you cannot changeGoogle your name, you will see some things you don’t likeCompetitors will advertise on your products and company keywordsConsumers and the media will write about what ever they want

Accept the things you cannot change

The Serenity PrayerChange the things you canOptimize your site for brand, products and servicesAdvertising on your branded termsEngage consumers and the media in conversations

Take-awaysBranding still matters, but it is not formed in your board room, it’s formed by consumersView your brand as your consumers view itJoin conversationsFocus on what you can influence