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Social Media in Healthcare


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Bill Balderaz, from Webbed Marketing, presents on Social Media in Healthcare for The Vermont Council .

Bill Balderaz, from Webbed Marketing, presents on Social Media in Healthcare for The Vermont Council .

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  • 1. Social Media in Healthcare The Vermont Council June 2009
  • 2. Health Information
    • Jude O’Reilley, an expert in the health information exchange online, puts it this way: “A common part of the consumer’s health experience is to face a health challenge, Google it, spend 20 minutes getting total overwhelmed, and then do what they did in the 1980s: Call a friend and work through their offline social networks.”
  • 3. Goal of Health 2.0
    • Empower the providers, clients, patients, doctors, visitors, hospitals, & staff to share information
  • 4. Tweeting During Surgery
  • 5. Healthcare Uses For Twitter
  • 6. Mental Health and Twitter
  • 7. Mental Health and Twitter
  • 8. Mental Health and Twitter Mental Health America will launch its Twitter account during the upcoming Centennial Conference, beginning on June 10th.  MHA will be tweeting throughout the Centennial Conference & Gala providing highlights, notes and attendee comments.  Visit us at for real-time updates from the Conference!
  • 9. Mental Health and Twitter
  • 10. Healthcare Sources for Patients
  • 11. Health Information Resources Used
  • 12. Health 2.0 Site by Social Media Platform
  • 13. Social Media Usage (not healthcare specific)
  • 14. Reasons for Social Media in Healthcare
  • 15. Social Media Tools & Uses in Healthcare Ideas
  • 16. Health 2.0
    • Blogs enable patients to share stories, photos, videos about experiences
    • Online forums allows patients to post opinions and engage in conversations
    • Podcasts & Videos allow people to listen and share content
    • RSS feeds provide mediums to receive new information fast
    • Social Networks to build communities of people with similar interests
  • 17. Twitter
    • Listening!
    • Micro blogging, 140 character messages to your “Followers”
    • Syndicate news
    • Promote events, classes
    • Health information for clients
    • Baby announcements
    • New physicians and staff members
    • Recruitment
    • Influence Policy
  • 18. Facebook
    • Social network to connect and chat with friends
    • Post videos
    • Syndicating news stories
    • Updates
    • Photo galleries of events
    • Connect with a geography AND demographic such as moms, nurses, etc.
    • Creates loyalty
  • 19. YouTube &
    • Video sharing site with friends, comments, ratings
    • Reach a broad audience
    • HR promotional material for recruitment
    • Executive interviews
    • Patient interviews
    • Events and classes
    • Physician interviews
    • Drives traffic to the website too!
  • 20. Syndication and Tagging Sites
    • Digg, Reddit, Newsvine, delicious
    • Readers review and rate news stories and articles
    • More views, more prominent
    • Follow people with similar interests to see what they are reading
    • Find and connect with others in a similar interest such as cancer, nurses, maternity
  • 21. Case Studies Examples of Social Media in Healthcare
  • 22. MayoClinic
    • Started with a podcast on iTunes (76,000 downloads in one month)
    • Facebook page with 3,000 friends
    • YouTube channel with doctors talking about illness, treatment & research
    • Health blog for consumers & media to improve the process of medical reporting
    • Creating “secret groups” on Facebook for people with similar illness to connect
  • 23. Cleveland Clinic
    • Facebook Group
      • This group is for all employees, interns, volunteers, patients, or anyone who is associated with the Cleveland Clinic or the CCF health system.
  • 24. CarePages – Revolution Health
    • Online support communities created by patients and caregivers
    • Online rally point for friends and family members supporting a patient
  • 25. “ I’m too young for this!” Foundation
    • Founder 21 yrs old cancer diagnosed
    • Cancer patients under 40
    • Cancer advocacy online networking group for commerce, stories, share info
    • Site featured in NYTimes, Washington Post, Newsweek, Time
    • Supports 300 cancer centers in 9 countries
  • 26. Anthem/Zaget Program
    • Online survey tool
    • Patients share their experiences with the physicians
  • 27. Healthcare Social Media Sites
  • 28. Second Life
    • Center for Disease Control
    • CIGNA Corp
    • Partners Healthcare System
    • Testing behaviors in virtual world
  • 29. MedScape
    • Social network for doctors
      • Mirrors Facebook/MySpace
      • Replaces Sermo network
    • 100,000 physicians
      • Must verify license to join
    • Topics on forums: ethics, patient requests, crisis situations, malpractice lawsuits
  • 30. Healthcare Report Card Sites
      • Review physicians
      • Launched by BC/BS Minnesota
      • Review & cost comparison site for MRIs, flu shots, etc.
      • Quality reviews of healthcare organizations
    • WEGO Health
      • Health information portal
  • 31. Patient Comment Sites
      • Patients tell-it-as-they-get-it review site
      • Approaching 1000 stories from 20 states in 300 lines of care
  • 32. Hospital CEO Blog Examples
      • Paul Levy, CEO of Boston's Beth Israel Deaconess Hospital
      • Nick Jacobs, CEO of Windber Medical Center in PA
  • 33. Trends and Observations in Healthcare
  • 34. Consumers Digest Information
    • Is this person like me?
    • Is this person credible?
  • 35. Second Generation Consumer Health Ratings
    • Consumer facing, transparency of who is behind the ratings
    • Example of new player:
      • Consumer reviews, peer reviews, empirical data on a doctor’s quality
  • 36. Where Social Media Works in Healthcare
    • Chronic Diseases such as diabetes, mood disorders, obesity, migraines,
      • Engages in people’s daily lives
      • Exchange real information from real people
      • Up to date
      • Finding practical solutions to dealing with these chronic conditions