Audience Targets Together, we seek better outcomes. Patients/clients Employed and Affiliated Professionals Employees Media Key Stakeholders
www.twitter.com About Twitter is a community of friends and strangers from around the world sending updates about moments in their lives in 140 characters or less. Twitter names/accounts/handles have to be 15 characters or less 100 million users Adoption among influencers Why To connect with patients, competitors, pitch stories to the media, industry experts and listen to relevant conversations. Content is “teasers” to drive them to content on Facebook, Web site, YouTube, blog posts, etc.
Facebook Management Tools Facebook is best managed directly TweetDeck, a Twitter desktop application, allows you to post to your Facebook Wall and monitor conversations within your network - but can’t do everything HootSuite, a multi-person desktop management tool for Twitter, allows some updating functionality
Frequency of Facebook Posts Facebook Newsfeeds are what people see when logging into their Facebook page. The more an agency posts to their page, the more chances the agency has of being seen by their network Post to Facebook at least2-3 times a week. Daily is better
Video is the fastest growing type of content YouTube is considered a search engine (and the second fastest growing!) Three main video networks for sharing
Length restrictions by video network: YouTube: 10 min Vimeo: no restriction Facebook: 20 min
YouTube Monitoring & Staffing Administrator can monitor comments – sent to email One person should monitor the Channel and able to respond quickly (within 24 – 48 hours)
www.linkedin.com About LinkedIn networks 10 million pros in 130 industries Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals
Why Find employees, service providers, subject experts, and partners who come recommended Be found or validated for funding opportunities Post and distribute job listings to find high-quality passive candidates Get introduced to others through people you know
Getting started on LinkedIn HR and recruiters build profiles and start connecting with professionals Be transparent Use relevant keywords in the profile Find relevant healthcare groups on LinkedIn By service lines, healthcare IT, HR, physicians
Rating Sites Be careful! Some of the rating sites are how much money you spend on advertising or listing. Rating sites seem to rank well on keyword searches Because they are visible, important to monitor the ratings Can build profiles on main networks
Linking Social Networks Tying social network content together can be beneficial. Feeding multiple networks expands reach.
Link Twitter with Facebook and a LinkedIn profile.