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SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
SEO in 15 Minutes at Netsmart Connections
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SEO in 15 Minutes at Netsmart Connections

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Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

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  • 1. SEO in Fifteen MinutesNetsmart Connections<br />
  • 2. Organic vs Paid<br />
  • 3. Universal, Personal, Social Search<br />
  • 4. Elements of SEO<br />Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.<br />
  • 5. Importance vs Relevance<br />
  • 6. Both is Better!<br />
  • 7. Most Important to Search Engines<br />Factors Impacting the Importance and Relevance of a Web site<br />On Page <br />Keywords<br />Title tags<br />Headers<br />Links on the page – anchor text<br />Volume of content<br />Freshness of content<br /><ul><li>Crawlability</li></ul>Easy navigation<br />Accessible content<br />Sitemaps<br />Off Page<br />Inbound links to the site<br />Age of domain<br />Voodoo<br />
  • 8. Search is Ever Changing<br />Google crawls and updates its index every day<br />The index is in “everflux” meaning that small changes are always being made as site’s content, credibility and accessibility change<br />An algorithm update is a change to the fundamental scoring system<br />
  • 9. Elements of the Google’s Data<br />PageRank<br />Indexing<br />Inlinks<br />
  • 10. According to Google<br />Search engines should do three things:<br />Crawl a lot of web pages<br />Index those pages and determine their credibility<br />Rank the most relevant pages for searchers fast<br />
  • 11. Wikipedia<br />
  • 12. The Bottom Line<br />Provide really good content<br />Be descriptive<br />Keep pages light, fast loading and clean<br />Make sites accessible to crawlers<br />Develop a solid social media presence<br />Make it easy for people to link to you<br />
  • 13. The Don’t List<br />Don’t try to trick crawlers or people<br />Don’t buy or trade for irrelevant links<br />Don’t try to automate or fake credibility<br />Don’t rely solely (or primarily) on repurposed content<br />Don’t use social media just for search engine ranking<br />
  • 14. Questions &amp; Comments<br />Bill Balderaz<br />bbalderaz@webbedmarketing.com<br />www.webbedmarketing.com<br />Twitter: @bbalderaz<br />

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