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SEO in 15 Minutes at Netsmart Connections

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Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

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Transcript

  • 1. SEO in Fifteen MinutesNetsmart Connections
  • 2. Organic vs Paid
  • 3. Universal, Personal, Social Search
  • 4. Elements of SEO
    Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.
  • 5. Importance vs Relevance
  • 6. Both is Better!
  • 7. Most Important to Search Engines
    Factors Impacting the Importance and Relevance of a Web site
    On Page
    Keywords
    Title tags
    Headers
    Links on the page – anchor text
    Volume of content
    Freshness of content
    • Crawlability
    Easy navigation
    Accessible content
    Sitemaps
    Off Page
    Inbound links to the site
    Age of domain
    Voodoo
  • 8. Search is Ever Changing
    Google crawls and updates its index every day
    The index is in “everflux” meaning that small changes are always being made as site’s content, credibility and accessibility change
    An algorithm update is a change to the fundamental scoring system
  • 9. Elements of the Google’s Data
    PageRank
    Indexing
    Inlinks
  • 10. According to Google
    Search engines should do three things:
    Crawl a lot of web pages
    Index those pages and determine their credibility
    Rank the most relevant pages for searchers fast
  • 11. Wikipedia
  • 12. The Bottom Line
    Provide really good content
    Be descriptive
    Keep pages light, fast loading and clean
    Make sites accessible to crawlers
    Develop a solid social media presence
    Make it easy for people to link to you
  • 13. The Don’t List
    Don’t try to trick crawlers or people
    Don’t buy or trade for irrelevant links
    Don’t try to automate or fake credibility
    Don’t rely solely (or primarily) on repurposed content
    Don’t use social media just for search engine ranking
  • 14. Questions & Comments
    Bill Balderaz
    bbalderaz@webbedmarketing.com
    www.webbedmarketing.com
    Twitter: @bbalderaz