SEO in 15 Minutes at Netsmart Connections
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SEO in 15 Minutes at Netsmart Connections

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Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

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    SEO in 15 Minutes at Netsmart Connections SEO in 15 Minutes at Netsmart Connections Presentation Transcript

    • SEO in Fifteen MinutesNetsmart Connections
    • Organic vs Paid
    • Universal, Personal, Social Search
    • Elements of SEO
      Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.
    • Importance vs Relevance
    • Both is Better!
    • Most Important to Search Engines
      Factors Impacting the Importance and Relevance of a Web site
      On Page
      Keywords
      Title tags
      Headers
      Links on the page – anchor text
      Volume of content
      Freshness of content
      • Crawlability
      Easy navigation
      Accessible content
      Sitemaps
      Off Page
      Inbound links to the site
      Age of domain
      Voodoo
    • Search is Ever Changing
      Google crawls and updates its index every day
      The index is in “everflux” meaning that small changes are always being made as site’s content, credibility and accessibility change
      An algorithm update is a change to the fundamental scoring system
    • Elements of the Google’s Data
      PageRank
      Indexing
      Inlinks
    • According to Google
      Search engines should do three things:
      Crawl a lot of web pages
      Index those pages and determine their credibility
      Rank the most relevant pages for searchers fast
    • Wikipedia
    • The Bottom Line
      Provide really good content
      Be descriptive
      Keep pages light, fast loading and clean
      Make sites accessible to crawlers
      Develop a solid social media presence
      Make it easy for people to link to you
    • The Don’t List
      Don’t try to trick crawlers or people
      Don’t buy or trade for irrelevant links
      Don’t try to automate or fake credibility
      Don’t rely solely (or primarily) on repurposed content
      Don’t use social media just for search engine ranking
    • Questions & Comments
      Bill Balderaz
      bbalderaz@webbedmarketing.com
      www.webbedmarketing.com
      Twitter: @bbalderaz