• Save
SEO Audit
Upcoming SlideShare
Loading in...5
×
 

SEO Audit

on

  • 2,865 views

This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your ...

This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.

Statistics

Views

Total Views
2,865
Slideshare-icon Views on SlideShare
2,210
Embed Views
655

Actions

Likes
5
Downloads
0
Comments
0

6 Embeds 655

http://www.canalip.com 330
http://www.seolution.com 194
http://www.webbedmarketing.com 119
http://feedly.com 6
http://likr.es 5
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SEO Audit SEO Audit Presentation Transcript

    • SEO Audithttp://YOURSITE.com/ NOVEMBER 14, 2011
    • NOVEMBER 14, 2011Search Engine Optimization Overview• SEO Quality Analysis – Overall score of your website’s optimization for search engines• Online Competitor Analysis – Comparison of your site against your top online competitors, including quality score, evaluation of industry keyword rankings, and comparison of your top 10,000 inbound links• Technical SEO Analysis – Analysis of the usability of your site and adherence to webmaster standards that affect search engine rankings• On-page SEO Analysis – Analysis of the SEO factors in the HTML content on your website, including title tags, image tags and headers• SEO Recommendations and Next Steps – Recommendations for improving your website’s SEO effectiveness
    • NOVEMBER 14, 2011SEO QUALITY ANALYSIS
    • NOVEMBER 14, 2011 SEO Quality Analysis: 95/100Indexed Pages in Majestic 768,934 pages in Majestics indexThe website is in Majestics index. This is a good sign and it shows that the website iscrawlable.Links to Website in Majestic 1,021,527 links in Majestics indexThe website has backlinks in Majestics index. This is a good sign and it shows that thewebsite has inbound links..EDU/.GOV Links in Majestic 191 .EDU/ 16 .GOV links in Majestics indexThis website appears to have links from educational websites. This is a good sign,because links from .edu websites are ranked highly by search engines. This websitealso appears to have links from government websites. This is a good sign, becauselinks from .gov websites are ranked highly by search engines and represent a high levelof trust. The assumption is that search engines view the content as useful to thegeneral public and has passed bureaucratic approval.
    • NOVEMBER 14, 2011 SEO Quality Analysis: 95/100Domain Age More Than A YearThis website has been registered for more than one year (*/*/19**). This should helpimprove search visibility, because Google prefers domains that have been registeredlonger than one year.Domain Expiration Less Than A YearThis websites domain is set to expire in less than one year (*/*/19**). Google prefersdomains that have expiration dates that are more than one year.mozRank mozRank of 5.89 out of 10This website has a good mozRank score and should be a good site to obtain a backlinkfrom. Remember, the higher the mozRank the better.
    • NOVEMBER 14, 2011 SEO Quality Analysis: 95/100Domain Authority Domain Authority of 62 out of 100This website has a good Domain Authority score and should be a good site to obtain abacklink from. Remember, the higher the Domain Authority score the better.Alexa Traffic Rank Alexa Traffic Rank of 142,557This website has excellent traffic and may give your website good exposure depending onwhere your backlink is located. We recommend getting backlinks on high traffic websites.DMOZ Listing It is listed in DMOZCategory in DMOZ:This website is listed in the Open Directory Project (DMOZ.org). Google looks highly on thispeer reviewed directory, and obtaining a listing should help your search engine presence.
    • NOVEMBER 14, 2011ONLINE COMPETITOR ANALYSIS
    • NOVEMBER 14, 2011Competitor Quality Comparison Quality Domain MajesticSEO MajesticSEO Competitor Score mozRank Authority Index Backlinks YOURSITE.com 95 5.89 62 766196 1021527 COMPETITOR#1.com 100 4.98 62 1525214 356478 COMPETITOR#2.com 100 6.65 71 60954 851616 COMPETITOR#3.com 95 5.33 63 12931 213714 COMPETITOR#4.com 100 5.73 72 236896 3374038
    • NOVEMBER 14, 2011Keyword Analysis Keyword Competition Monthly Search Volume 92% 201000 74% 74000 47% 60500 92% 33100 86% 22200 89% 12100 16% 9900 48% 8100 5% 8100 56% 8100 90% 6600 94% 6600 68% 6600
    • NOVEMBER 14, 2011 Yoursite.com Competitor #1 Competitor #2 Competitor #3 Competitor #4Keyword Google Ranking - - - - - - - 73 - - - - 68 77 27 - - 2 - - - - 96 - 30 - - - - - - - 106 - - - - - - - - - - - - - - - - - - - 70 - 15 - - 2 - - - - - - - - - - - - - - 38 - - - 121 - 46 6 - - - - - - - - - - - 96 - 50 7 - - - - - - - 14 - 78 - 19 - 12 5 - 15 - 1 6 - 119 48 54 12 - - - - -
    • NOVEMBER 14, 2011 Page authority is a Link Profile Analysis measurement of how much trust search engines place in Link Quality Profile a website. A very credible 1200 website like the www.newyorktimes.com has 1000 a page authority of 99/100. 800 Getting links from websitesLinking Domains with higher authority will 600 result in better search engine rankings for your 400 website. This profile indicates your 200 website might have a disproportionately high 0 0 10 20 30 40 50 60 70 80 90 number of links from Max Page Authority domains with low authority (≤ 20)
    • NOVEMBER 14, 2011Link Profile Analysis Link Quality Factors TLD (high value .govs or .edus) 1 .gov sites 9 .edu sites Possible Paid Links/Posts 1 pages with "review" in the URL 0 pages with "adverorial" in the URL Content Type (news, blog, forum) 102 pages with "blog" in the URL 10 pages with "news" in the URL 65 pages with "forum" in the URL Possible Too Deep in Site Links 236 pages with over 6 /s Possible Over-SEOd Content 15 URLs with 9 or more hyphens Possible Lower Quality Blog Links 1 pages with blogspot 4 pages with WordPress Weak Link Element In URL 16 pages with "links" in the URL Avoid https:// and ftp:// 0 https:// pages 0 ftp:// pages
    • NOVEMBER 14, 2011 Link Profile Analysis Most of your Most Linked URLs on www.YOURSITE.com Domain 1800 links are going 1600 to your 1400 homepage,# of Links 1200 which is 1000 800 normal. 600 However, if 400 you have 200 0 resources on other pages you should try to build additional links to these URLs as well. URL
    • NOVEMBER 14, 2011 Link Profile Analysis Most Common Link Anchor Text Most of your 900 links use a 800 variety of 700 anchor text.# of Links 600 500 You might 400 want to try 300 incorporating 200 keywords into 100 your anchor 0 text, including “KEYWORD A” from the KW Analysis Anchor Text
    • NOVEMBER 14, 2011 Link Profile Comparison Your link profile Link Profile Comparison 1200 is behind the top 1150 competition in 1100 1050 terms of both 1000 950 distribution and 900 850 total volumeLinking Domains 800 750 700 650 Bodyforlife 600 Jenny Craig 550 500 BeachBody 450 NutriSystem 400 Weight Watchers 350 300 250 200 150 100 50 0 0 10 20 30 40 50 60 70 80 90 Max Page Authority
    • NOVEMBER 14, 2011SEO ANALYSIS
    • NOVEMBER 14, 2011SEO Analysis - SummaryWebbed Marketing completed a comprehensive analysis ofhttp://YOURSITE.com to determine the quality of the site andways to improve organic traffic to the site.In total, 6306 pages and images were evaluated. Results aredivided into the following categories:Technical SEO issues: On page SEO issues:Errors AccessibilityCompliance UsabilityStandards SearchCompatibility
    • NOVEMBER 14, 2011SEO Analysis - SummaryCategory ResultsOverall Quality 577 pages with quality issuesErrors 29 pages with broken links or other errorsCompliance 42 pages with compliance or legal issuesStandards 294 pages have W3C standards issuesCompatibility 40 pages with browser specific issuesAccessibility 224 pages with accessibility problemsUsability 276 pages with usability issuesSearch 193 pages with search engine issuesTotals 6306 pages and images checked
    • NOVEMBER 14, 2011TECHNICAL SEO ANALYSIS
    • NOVEMBER 14, 2011Technical Issues - ErrorsThis section shows site quality issues, including broken linksand server mis-configurations.In total, we found 60 issues on 29 pages. These include: Several pages with broken links Several pages with ASP, ASP.NET and PHP script errors Several pages contained an ASP.NET ViewState larger than 2K. This may cause system instability Several pages have links that were not visited because they were blocked by a ROBOTS.TXT file.
    • NOVEMBER 14, 2011Technical Issues – Legal ComplianceThis section shows pages that may violate EU or US law. Note:not all violations can be detected automatically.In total, we found 62 issues on 42 pages. These include: US CAN-SPAM Act 2003 - Some pages violate these regulations. EU Privacy Regulations 2003 - Some pages violate these regulations. EU Data Protection Directive 95/46/EC - Some pages violate these regulations. Copyright Law - Some pages may not be protected by copyright.
    • NOVEMBER 14, 2011Technical Issues – StandardsThis section shows pages that do not comply with W3Cstandards.In total, we found 912 issues on 294 pages. These include: W3C HTML/XHTML Validation - Some pages fail validation. W3C CSS Validation - Some pages fail validation. W3C Style Guide – Several issues found on multiple pages. W3C Deprecated Features – Several issues found on multiple pages.
    • NOVEMBER 14, 2011Technical Issues – CompatibilityThis section shows pages that exhibit browser-specific behavior,or trigger browser bugs.In total, we found 40 issues on 40 pages. These include: Internet Explorer - Some pages misbehave in Internet Explorer. Firefox - No issues found. Safari - No issues found. Opera - No issues found. Browser specific features - Some pages only work with one browser.
    • NOVEMBER 14, 2011Technical Issues – AccessibilityThis section shows accessibility issues, indicating problems fordisabled users.In total, we found 429 issues on 224 pages. These include: WCAG Priority A - Issues found (disabled users will find it impossible to use some pages). Section 508 - Issues found (disabled users will find it impossible to use some pages).
    • NOVEMBER 14, 2011Technical Issues – UsabilityThis section shows general usability issues, indicatingnavigation problems for all users.In total, we found 469 issues on 276 pages. These include: Usability.gov Guidelines - Some pages violate these guidelines. W3C Best Practices - Some pages are hard to use. Readability - Some pages are hard to read.
    • NOVEMBER 14, 2011ON-PAGE SEO ANALYSIS
    • NOVEMBER 14, 2011On-Page Issues – SearchThis section shows general usability issues, indicatingnavigation problems for all users.In total, we found 469 issues on 276 pages. These include: Google Search Guidelines - Some pages may rank poorly on Google. MSN Search Guidelines - Some pages may rank poorly on MSN Live Search. Yahoo Search Guidelines - Some pages may rank poorly on Yahoo. Robots.txt Guidelines - No issues found. Search Best Practices – Several pages have long meta descriptions, missing alt image tags, and poor link anchor text
    • NOVEMBER 14, 2011RECOMMENDATIONS AND NEXT STEPS
    • NOVEMBER 14, 2011Technical Recommendations (forward these to your webmaster/web development team)• Address all 27 broken linksFix these links by creating new content and restoring the pages which no longer exist,or redirect these pages to related pages that do exist on your domain.• Set up 301 redirects for pages that no longer exist or that have been permanently moved.This form of redirect is recommended as it will preserve the SEO benefit from any existinglinks to these pages and also keep users who reach these pages on your site.• Prioritize and address accessibility issues: more than 400 errors foundThese issues include incorrect image attributes, improperly nested Header tags (H1, H2,H3, etc.), and table/frame attributes. These elements are used by search engines tounderstand non-text content and factor into search rankings.
    • NOVEMBER 14, 2011Technical Recommendations (forward these to your webmaster/web development team)• Address compliance issues in order of relevance and importanceIssues include potential violations regarding the use of the registered trademarksymbol (R) and also privacy issues due to newsletters and the collection of personalinformation. A privacy policy might be required for some pages.• Prioritize the 912 W3C validation issues and address the most urgentThese issues mostly include minor HTML/CSS errors that may or may not affect SEOfor each page. Check the most important pages with errors first.• Ensure universal browser accessibilitySome images and other attributes are not supported by older versions of InternetExplorer (PNG images with alpha-channel transparency).
    • NOVEMBER 14, 2011Technical Recommendations (forward these to your webmaster/web development team)• Review and prioritize 469 usability issues; address if relevant to your audienceIssues include long URLs that might not translate well in emails or press releases,pages more than 5 clicks away from the homepage, and pages with content thatmight be difficult for some users to read or understand (particularly disabled usersaccessing your website with special equipment).• Renew Domain (set to expire on */*/20**)• Address 20 pages with ASP.NET ViewState larger than 2K.This issue can cause system instability and increased page load times, which is afactor search engines use in their algorithms to rank pages.
    • NOVEMBER 14, 2011On-Page Recommendations Identify Top 10 pages in Terms of ImportanceReview title tags on each of these pages:Are they unique? Are they between 60-70 characters in length? Does each page target atleast 1 unique keyword?Review meta descriptions on each of these pages:Are they unique? Are they between 125-175 characters in length? Do they reinforce the titleand entice users to open the page?Review Header tags on each of these pages:Are they unique? Do they correspond with the title tag, and its target keyword? Are theyproperly organized? Do they create a better user experience?Review the Images on these pages:Do all of your images have alt tags? Do these tags reinforce target keywords?Review internal links within your site:Do the links use keyword rich anchor text? Do the links take the user to an appropriate pagebased on the navigation structure?
    • NOVEMBER 14, 2011Off-Page Recommendations Inbound Link BuildingInbound links are a large factor in Google’s algorithm for ranking pages, asthey are a good indicator of a page’s “popularity” on the web.There are a number of different ways to increase the number of inboundlinks to your website:• Leverage existing connections – are all of your subsidiaries and partners linking to you from their websites?• Blog commenting – find blog posts that are relevant to your industry. Leave comments that include a link back to your site.• Social media – leverage Facebook and Twitter to share links to your most popular content.• Requesting links – if a website is linking to your competitor’s webpage but not yours, write the site owner an email: it never hurts to ask!
    • NOVEMBER 14, 2011Next Steps• Prioritize all issues• Develop scope of work to address agreed upon issues• Execute against a clearly defined timeline