Search Engine Optimization – Being Found Online

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Internet Marketing Introduction with Bill Balderaz, founder of Webbed Marketing.

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Search Engine Optimization – Being Found Online

  1. 1. Search Engine Optimization – Being Found Online Bill Balderaz Webbed Marketing www.webbedmarketing.com
  2. 2. The Secret?
  3. 3. Provide a Meaningful User Experience
  4. 4. Meaningful
  5. 5. Result # 190
  6. 6. Meaningful
  7. 7. Not-so-Meaningful
  8. 8. Webbed Marketing <ul><li>A full service web marketing organization </li></ul><ul><li>Clients include: ThirdForce, MindLeaders, Logicalis, Ansell, Exel, YUM Brands, Ohio Dominican University, Birds Eye Foods, American Greetings, </li></ul><ul><li>Creators of the Webbed-O-Meter, the first tool to measure online “Buzz” </li></ul><ul><li>Measurable results </li></ul>
  9. 9. <ul><li>SEO: Search Engine Optimization </li></ul><ul><li>Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…) </li></ul><ul><li>Marketing your website </li></ul>What is SEO?
  10. 10. Organic vs Paid Search Paid Search Organic Search
  11. 11. What do search engines care about? <ul><li>Onsite </li></ul><ul><li>Offsite </li></ul><ul><li>Technical Stuff </li></ul><ul><li>Voodoo </li></ul>
  12. 12. Onsite Optimization <ul><li>A lot of relevant, descriptive, free, updated and original content </li></ul><ul><li>Use of keyword in body copy </li></ul><ul><li>Headers, bold, and link text </li></ul><ul><li>Killer title tags </li></ul><ul><li>Keyword Use in URL </li></ul><ul><li>Alt Tags </li></ul><ul><li>Internal Linking </li></ul><ul><li>External Linking </li></ul>
  13. 13. Offsite Optimization <ul><li>Quality of links </li></ul><ul><li>Number of links </li></ul><ul><li>Relevancy of links </li></ul><ul><li>Growth of links </li></ul><ul><li>Age of link </li></ul><ul><li>Text surrounding link </li></ul><ul><li>Anchor text </li></ul>
  14. 14. Technical Stuff <ul><li>Age of domain </li></ul><ul><li>Meta description </li></ul><ul><li>Meta tags </li></ul><ul><li>Domain Extension </li></ul><ul><li>PageRank </li></ul><ul><li>Accessibility </li></ul>
  15. 15. Voodoo <ul><li>Historical performance (time on page, clicks, Analytics) </li></ul><ul><li>Semantic Association </li></ul><ul><li>“ Manual Authority” </li></ul>
  16. 16. Onsite Optimization <ul><li>Highest level of control </li></ul><ul><li>Most immediate impact </li></ul><ul><li>Lowest resource requirement </li></ul>
  17. 17. A well optimized page… Title tag
  18. 18. Keyword Ranking
  19. 19. Text heavy, keyword rich, original content
  20. 20. Keyword Ranking
  21. 21. Use of Keyword in Body Copy
  22. 22. Keyword Ranking
  23. 23. Headers, Bold, and Link Text
  24. 24. Keyword Ranking
  25. 25. Headers, Bold and Link Text
  26. 26. Keyword Use in URL
  27. 27. Keyword Use in URL?
  28. 28. Keyword Use in URL
  29. 29. Killer Title Tags
  30. 30. Keyword Ranking
  31. 31. Another Title Tag Example
  32. 32. Alt Tags
  33. 33. Online Personal Training
  34. 34. Alt Tags
  35. 35. Internal Linking
  36. 36. Keyword Ranking
  37. 37. Internal Linking
  38. 38. Other Ranking Factors
  39. 39. H1 Tags
  40. 40. Title, description and keyword tags Page Title: Irish Learning Alliance Meta Description: Irish Learning Alliance Meta Keywords: ila,ei,enterprise ireland,irish learning alliance,e-learning,ireland
  41. 41. Site Map
  42. 42. A Word about the Wiki <ul><li>Why Wikipedia is damn near perfect for SEO </li></ul>
  43. 43. Wikipedia Title Tag Meta Description Keyword in URL
  44. 44. Wikipedia
  45. 45. Questions & Comments

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