Search Engine Optimization – Being Found Online Bill Balderaz Webbed Marketing www.webbedmarketing.com

The Secret?

Provide a Meaningful User Experience

Meaningful

Result # 190

Meaningful

Not-so-Meaningful

Webbed Marketing A full service web marketing organization Clients include: ThirdForce, MindLeaders, Logicalis, Ansell, Exel, YUM Brands, Ohio Dominican University, Birds Eye Foods, American Greetings, Creators of the Webbed-O-Meter, the first tool to measure online “Buzz” Measurable results

A full service web marketing organization

Clients include: ThirdForce, MindLeaders, Logicalis, Ansell, Exel, YUM Brands, Ohio Dominican University, Birds Eye Foods, American Greetings,

Creators of the Webbed-O-Meter, the first tool to measure online “Buzz”

Measurable results

SEO: Search Engine Optimization Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…) Marketing your website What is SEO?

SEO: Search Engine Optimization

Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…)

Marketing your website

Organic vs Paid Search Paid Search Organic Search

What do search engines care about? Onsite Offsite Technical Stuff Voodoo

Onsite

Offsite

Technical Stuff

Voodoo

Onsite Optimization A lot of relevant, descriptive, free, updated and original content Use of keyword in body copy Headers, bold, and link text Killer title tags Keyword Use in URL Alt Tags Internal Linking External Linking

A lot of relevant, descriptive, free, updated and original content

Use of keyword in body copy

Headers, bold, and link text

Killer title tags

Keyword Use in URL

Alt Tags

Internal Linking

External Linking

Offsite Optimization Quality of links Number of links Relevancy of links Growth of links Age of link Text surrounding link Anchor text

Quality of links

Number of links

Relevancy of links

Growth of links

Age of link

Text surrounding link

Anchor text

Technical Stuff Age of domain Meta description Meta tags Domain Extension PageRank Accessibility

Age of domain

Meta description

Meta tags

Domain Extension

PageRank

Accessibility

Voodoo Historical performance (time on page, clicks, Analytics) Semantic Association “ Manual Authority”

Historical performance (time on page, clicks, Analytics)

Semantic Association

“ Manual Authority”

Onsite Optimization Highest level of control Most immediate impact Lowest resource requirement

Highest level of control

Most immediate impact

Lowest resource requirement

A well optimized page… Title tag

Keyword Ranking

Text heavy, keyword rich, original content

Keyword Ranking

Use of Keyword in Body Copy

Keyword Ranking

Headers, Bold, and Link Text

Keyword Ranking

Headers, Bold and Link Text

Keyword Use in URL

Keyword Use in URL?

Keyword Use in URL

Killer Title Tags

Keyword Ranking

Another Title Tag Example

Alt Tags

Online Personal Training

Alt Tags

Internal Linking

Keyword Ranking

Internal Linking

Other Ranking Factors

H1 Tags

Title, description and keyword tags Page Title: Irish Learning Alliance Meta Description: Irish Learning Alliance Meta Keywords: ila,ei,enterprise ireland,irish learning alliance,e-learning,ireland

Site Map

A Word about the Wiki Why Wikipedia is damn near perfect for SEO

Why Wikipedia is damn near perfect for SEO

Wikipedia Title Tag Meta Description Keyword in URL

Wikipedia

Questions & Comments