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Search Engine Optimization – Being Found Online
 

Search Engine Optimization – Being Found Online

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Internet Marketing Introduction with Bill Balderaz, founder of Webbed Marketing.

Internet Marketing Introduction with Bill Balderaz, founder of Webbed Marketing.

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    Search Engine Optimization – Being Found Online Search Engine Optimization – Being Found Online Presentation Transcript

    • Search Engine Optimization – Being Found Online Bill Balderaz Webbed Marketing www.webbedmarketing.com
    • The Secret?
    • Provide a Meaningful User Experience
    • Meaningful
    • Result # 190
    • Meaningful
    • Not-so-Meaningful
    • Webbed Marketing
      • A full service web marketing organization
      • Clients include: ThirdForce, MindLeaders, Logicalis, Ansell, Exel, YUM Brands, Ohio Dominican University, Birds Eye Foods, American Greetings,
      • Creators of the Webbed-O-Meter, the first tool to measure online “Buzz”
      • Measurable results
      • SEO: Search Engine Optimization
      • Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…)
      • Marketing your website
      What is SEO?
    • Organic vs Paid Search Paid Search Organic Search
    • What do search engines care about?
      • Onsite
      • Offsite
      • Technical Stuff
      • Voodoo
    • Onsite Optimization
      • A lot of relevant, descriptive, free, updated and original content
      • Use of keyword in body copy
      • Headers, bold, and link text
      • Killer title tags
      • Keyword Use in URL
      • Alt Tags
      • Internal Linking
      • External Linking
    • Offsite Optimization
      • Quality of links
      • Number of links
      • Relevancy of links
      • Growth of links
      • Age of link
      • Text surrounding link
      • Anchor text
    • Technical Stuff
      • Age of domain
      • Meta description
      • Meta tags
      • Domain Extension
      • PageRank
      • Accessibility
    • Voodoo
      • Historical performance (time on page, clicks, Analytics)
      • Semantic Association
      • “ Manual Authority”
    • Onsite Optimization
      • Highest level of control
      • Most immediate impact
      • Lowest resource requirement
    • A well optimized page… Title tag
    • Keyword Ranking
    • Text heavy, keyword rich, original content
    • Keyword Ranking
    • Use of Keyword in Body Copy
    • Keyword Ranking
    • Headers, Bold, and Link Text
    • Keyword Ranking
    • Headers, Bold and Link Text
    • Keyword Use in URL
    • Keyword Use in URL?
    • Keyword Use in URL
    • Killer Title Tags
    • Keyword Ranking
    • Another Title Tag Example
    • Alt Tags
    • Online Personal Training
    • Alt Tags
    • Internal Linking
    • Keyword Ranking
    • Internal Linking
    • Other Ranking Factors
    • H1 Tags
    • Title, description and keyword tags Page Title: Irish Learning Alliance Meta Description: Irish Learning Alliance Meta Keywords: ila,ei,enterprise ireland,irish learning alliance,e-learning,ireland
    • Site Map
    • A Word about the Wiki
      • Why Wikipedia is damn near perfect for SEO
    • Wikipedia Title Tag Meta Description Keyword in URL
    • Wikipedia
    • Questions & Comments