Social Media & Social Networks as Online Marketing Tools

Social Networks as Online Marketing Tools: New Trends in Social Media Bill Balderaz Webbed Marketing www.webbedmarketing.com

Teach a Man To Fish…
Sales—Give a man a fish

Marketing—Teach a man to fish

Social Media Marketing—Give a man a bass boat, 12 rods and reels, a case of beer and a free weekend.

Even the critics…
I actually disagree in that bloggers want their seat at the table. ..I guess what’s wrong with it is that I find them stupid. They add nothing to the discourse. They’re written so someone can hear the sound of their own voice…
[T]hey’re here to stay. They’re not the future, they’re the present. Collectively, they’re a tremendous force, and they’re gonna be with us as they become the new form of media.
Buzz Bisinger, Writer for Vanity Fair

Agenda
What is a Social Network?
Why Social Networks Matter
Trends in Social Networking
Facebook
Twitter
Second Life
YouTube
Your ( yes, your ) social media presence

An online meeting place for consumers and influencers
to create,
share and
interact with
content.

YouTube
Twitter
Facebook
MySpace
LinkedIn
Amazon
Technorati
Flickr
CitySearch
Wikihow
Wikipedia
Craigslist
Newsvine
Yahoo! Answers
Digg
Delicious

CGM—Consumer Generated Media
SMM—Social Media Marketing
WOM—Word of Mouth
Viral Marketing
Buzz Marketing

“ Search, as we know it, is dead… with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn …the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” --Glenn Derene

“ Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results.” --Glenn Derene

47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available;
45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products;
22% said they would read or write a product review on a blog.
--BrandWeek

The most visited sites on the Internet:
#3 MySpace
#4 YouTube
#5 Facebook
#7 Wikipedia
#11 Blogger.com
#12 Craigs List
#15 Photobucket
#20 Flickr
Alexa, May 2008

Trends in Social Media
Social Networks
Microblogging
Web 3.0?
Video

Facebook
Microsoft paid $240 million for a 1.6% stake in facebook
Facebook is the 5 th most popular site on the Internet
110 million active users
No. 1 photo sharing application on the Web
More than 30 million photos uploaded daily
More than 6 million active user groups on the site

Most Popular facebook pages
1. Barack Obama – 2.2 million supporters
3. Apple Students – 669,000 fans
4. Victoria’s Secret PINK – 553,000 fans
21. Nutella – 178,000 fans

Facebook
Facebook applications are hot VC property
Facebook current valuation?
Current revenue?
New apps per day?

Facebook

How can I use facebook?
To listen! Your competitors, vendors, customers and prospects are talking about you, right now.
To build a presence
To enhance search engine ranking
To communicate (but not to sell!)
Start connecting with friends, classmates, neighbors, clients, relatives…

Twitter
What are you doing right now?
Web, IM, Phone
Real time interaction in one sentence

Twitter

Twitter
Three million members
Traffic increased 800% in one year!
Twitter accounts have monetary value
Who uses Twitter:
State Department
Barack Obama
NASA
Reporter, buyers, analysts, media…..

Twitter

How can I use Twitter?
To listen! Consumers and the media are talking about you in real time, openly and honestly
To learn about the competition
To communicate (but not to sell)
Build your profile and start connecting

Second Life

Second Life
Participants socialize, spend money and sue each other
With over 15 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products
1 million “active” members

Second Life
The Second Life realtor who made more than $1 million real dollars selling real estate
The Second Life shoe store owner whose real job is selling virtual shoes
Dell & Sun hold press conferences on Second Life

Second Life
Coke sells Coke in Second Life
HR Block does taxes
The National Council offer mental health awareness
CNN has a SL news bureau
A real court case over a virtual crime

Second Life
The FBI gambling investigation
IBM’s company meetings
The Jesuit Order is encouraging priests and followers to join Second Life
And thousands of small businesses are active!

How can I use Second Life
It is okay to sell here!
Build your business, market your business
Become a media darling

YouTube
44% of online video market
5 billion page views per month
75% of Internet users watch video online
The average viewer watches 80 videos per month
92 million viewers per month
$175,000 per day for a homepage ad
Nearly perfect representation of Internet users

YouTube Tens of thousands of views!

YouTube

YouTube for small business

YouTube for Big Business
MacBook Air
Parodies
And more

YouTube for Any Angle
Geisha Facial

YouTube for every topic
Philologist (the study of linguistics and etymology)
73,000 subscribers
28 th most popular channel on YouTube
3 million views
Delta Safety Video
Coverage on NPR, CNN and WSJ
1 million views
1,300 ratings

It’s about the content!

Cost per impressions can be next to nothing
Charlie bit my finger
The Parodies, imitators and tributes “The YouTube Effect”

How you can use YouTube
Buy a Flip camera
Or use PPT to create online demos
Set up a YouTube Channel
Start connecting with partners, prospects, clients, coworkers and friends

You’re Creating Content

Get Social Today
Attendance and enthusiasm are half the game
Dedicate time to making this work
Bring wine
Seek first to understand, then to be understood
The conversation is going on right now, the only decision is if you will be involved

Questions & Comments
www.webbedmarketing.com
[email_address]
@bbalderaz

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Social Media & Social Networks as Online Marketing Tools

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