Social Networks as Online Marketing Tools: New Trends in Social Media Bill Balderaz Webbed Marketing www.webbedmarketing.com

Teach a Man To Fish… Sales—Give a man a fish

Sales—Give a man a fish

Teach a Man To Fish… Marketing—Teach a man to fish

Marketing—Teach a man to fish

Teach a Man To Fish… Social Media Marketing—Give a man a bass boat, 12 rods and reels, a case of beer and a free weekend.

Social Media Marketing—Give a man a bass boat, 12 rods and reels, a case of beer and a free weekend.

Even the critics… I actually disagree in that bloggers want their seat at the table. ..I guess what’s wrong with it is that I find them stupid. They add nothing to the discourse. They’re written so someone can hear the sound of their own voice… [T]hey’re here to stay. They’re not the future, they’re the present. Collectively, they’re a tremendous force, and they’re gonna be with us as they become the new form of media. Buzz Bisinger, Writer for Vanity Fair

I actually disagree in that bloggers want their seat at the table. ..I guess what’s wrong with it is that I find them stupid. They add nothing to the discourse. They’re written so someone can hear the sound of their own voice…

[T]hey’re here to stay. They’re not the future, they’re the present. Collectively, they’re a tremendous force, and they’re gonna be with us as they become the new form of media.

Buzz Bisinger, Writer for Vanity Fair

Agenda What is a Social Network? Why Social Networks Matter Trends in Social Networking Facebook Twitter Second Life YouTube Your ( yes, your ) social media presence

What is a Social Network?

Why Social Networks Matter

Trends in Social Networking

Facebook

Twitter

Second Life

YouTube

Your ( yes, your ) social media presence

What is a Social Network? An online meeting place for consumers and influencers to create, share and interact with content.

An online meeting place for consumers and influencers

to create,

share and

interact with

content.

What is a Social Network? YouTube Twitter Facebook MySpace LinkedIn Amazon Technorati Flickr CitySearch Wikihow Wikipedia Craigslist Newsvine Yahoo! Answers Digg Delicious

YouTube

Twitter

Facebook

MySpace

LinkedIn

Amazon

Technorati

Flickr

CitySearch

Wikihow

Wikipedia

Craigslist

Newsvine

Yahoo! Answers

Digg

Delicious

What is a Social Network? CGM—Consumer Generated Media SMM—Social Media Marketing WOM—Word of Mouth Viral Marketing Buzz Marketing

CGM—Consumer Generated Media

SMM—Social Media Marketing

WOM—Word of Mouth

Viral Marketing

Buzz Marketing

What is a Social Network?

Why Social Networks Matter “ Search, as we know it, is dead… with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn …the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” --Glenn Derene

“ Search, as we know it, is dead… with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn …the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” --Glenn Derene

Why Social Networks Matter “ Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results.” --Glenn Derene

“ Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results.” --Glenn Derene

Why Social Networks Matter 47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; 45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; 22% said they would read or write a product review on a blog. --BrandWeek

47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available;

45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products;

22% said they would read or write a product review on a blog.

Why Social Networks Matter

Why Social Networks Matter

Why Social Networks Matter

Why Social Networks Matter

Why Social Networks Matter

Why Social Networks Matter

Why Social Networks Matter The most visited sites on the Internet: #3 MySpace #4 YouTube #5 Facebook #7 Wikipedia #11 Blogger.com #12 Craigs List #15 Photobucket #20 Flickr Alexa, May 2008

The most visited sites on the Internet:

#3 MySpace

#4 YouTube

#5 Facebook

#7 Wikipedia

#11 Blogger.com

#12 Craigs List

#15 Photobucket

#20 Flickr

Trends in Social Media Social Networks Microblogging Web 3.0? Video

Social Networks

Microblogging

Web 3.0?

Video

Facebook Microsoft paid $240 million for a 1.6% stake in facebook Facebook is the 5 th most popular site on the Internet 110 million active users No. 1 photo sharing application on the Web More than 30 million photos uploaded daily More than 6 million active user groups on the site

Microsoft paid $240 million for a 1.6% stake in facebook

Facebook is the 5 th most popular site on the Internet

110 million active users

No. 1 photo sharing application on the Web

More than 30 million photos uploaded daily

More than 6 million active user groups on the site

Most Popular facebook pages 1. Barack Obama – 2.2 million supporters 3. Apple Students – 669,000 fans 4. Victoria’s Secret PINK – 553,000 fans 21. Nutella – 178,000 fans

1. Barack Obama – 2.2 million supporters

3. Apple Students – 669,000 fans

4. Victoria’s Secret PINK – 553,000 fans

21. Nutella – 178,000 fans

Facebook Facebook applications are hot VC property Facebook current valuation? Current revenue? New apps per day?

Facebook applications are hot VC property

Facebook current valuation?

Current revenue?

New apps per day?

Facebook

Facebook

How can I use facebook? To listen! Your competitors, vendors, customers and prospects are talking about you, right now. To build a presence To enhance search engine ranking To communicate (but not to sell!) Start connecting with friends, classmates, neighbors, clients, relatives…

To listen! Your competitors, vendors, customers and prospects are talking about you, right now.

To build a presence

To enhance search engine ranking

To communicate (but not to sell!)

Start connecting with friends, classmates, neighbors, clients, relatives…

Twitter What are you doing right now? Web, IM, Phone Real time interaction in one sentence

What are you doing right now?

Web, IM, Phone

Real time interaction in one sentence

Twitter

Twitter Three million members Traffic increased 800% in one year! Twitter accounts have monetary value Who uses Twitter: State Department Barack Obama NASA Reporter, buyers, analysts, media…..

Three million members

Traffic increased 800% in one year!

Twitter accounts have monetary value

Who uses Twitter:

State Department

Barack Obama

NASA

Reporter, buyers, analysts, media…..

Twitter

Twitter

How can I use Twitter? To listen! Consumers and the media are talking about you in real time, openly and honestly To learn about the competition To communicate (but not to sell) Build your profile and start connecting

To listen! Consumers and the media are talking about you in real time, openly and honestly

To learn about the competition

To communicate (but not to sell)

Build your profile and start connecting

Second Life

Second Life Participants socialize, spend money and sue each other With over 15 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products 1 million “active” members

Participants socialize, spend money and sue each other

With over 15 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products

1 million “active” members

Second Life The Second Life realtor who made more than $1 million real dollars selling real estate The Second Life shoe store owner whose real job is selling virtual shoes Dell & Sun hold press conferences on Second Life

The Second Life realtor who made more than $1 million real dollars selling real estate

The Second Life shoe store owner whose real job is selling virtual shoes

Dell & Sun hold press conferences on Second Life

Second Life Coke sells Coke in Second Life HR Block does taxes The National Council offer mental health awareness CNN has a SL news bureau A real court case over a virtual crime

Coke sells Coke in Second Life

HR Block does taxes

The National Council offer mental health awareness

CNN has a SL news bureau

A real court case over a virtual crime

Second Life The FBI gambling investigation IBM’s company meetings The Jesuit Order is encouraging priests and followers to join Second Life And thousands of small businesses are active!

The FBI gambling investigation

IBM’s company meetings

The Jesuit Order is encouraging priests and followers to join Second Life

And thousands of small businesses are active!

How can I use Second Life It is okay to sell here! Build your business, market your business Become a media darling

It is okay to sell here!

Build your business, market your business

Become a media darling

YouTube 44% of online video market 5 billion page views per month 75% of Internet users watch video online The average viewer watches 80 videos per month 92 million viewers per month $175,000 per day for a homepage ad Nearly perfect representation of Internet users

44% of online video market

5 billion page views per month

75% of Internet users watch video online

The average viewer watches 80 videos per month

92 million viewers per month

$175,000 per day for a homepage ad

Nearly perfect representation of Internet users

YouTube Tens of thousands of views!

YouTube

YouTube for small business

YouTube for Big Business MacBook Air Parodies And more

MacBook Air

Parodies

And more

YouTube for Any Angle Geisha Facial

Geisha Facial

YouTube for every topic Philologist (the study of linguistics and etymology) 73,000 subscribers 28 th most popular channel on YouTube 3 million views Delta Safety Video Coverage on NPR, CNN and WSJ 1 million views 1,300 ratings

Philologist (the study of linguistics and etymology)

73,000 subscribers

28 th most popular channel on YouTube

3 million views

Delta Safety Video

Coverage on NPR, CNN and WSJ

1 million views

1,300 ratings

It’s about the content!

Cost per impressions can be next to nothing Charlie bit my finger The Parodies, imitators and tributes “The YouTube Effect”

Charlie bit my finger

The Parodies, imitators and tributes “The YouTube Effect”

How you can use YouTube Buy a Flip camera Or use PPT to create online demos Set up a YouTube Channel Start connecting with partners, prospects, clients, coworkers and friends

Buy a Flip camera

Or use PPT to create online demos

Set up a YouTube Channel

Start connecting with partners, prospects, clients, coworkers and friends

You’re Creating Content

You’re Creating Content

You’re Creating Content

You’re Creating Content

You’re Creating Content

You’re Creating Content

You’re Creating Content

You’re Creating Content

Get Social Today Attendance and enthusiasm are half the game Dedicate time to making this work Bring wine Seek first to understand, then to be understood The conversation is going on right now, the only decision is if you will be involved

Attendance and enthusiasm are half the game

Dedicate time to making this work

Bring wine

Seek first to understand, then to be understood

The conversation is going on right now, the only decision is if you will be involved

Questions & Comments www.webbedmarketing.com [email_address] @bbalderaz

www.webbedmarketing.com

[email_address]

@bbalderaz