Hocking Hills Tourism Association Social Media Marketing FAQ
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Hocking Hills Tourism Association Social Media Marketing FAQ

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Amy Marshall answered FAQs about social media marketing at Hocking Hills on April 20, 2010.

Amy Marshall answered FAQs about social media marketing at Hocking Hills on April 20, 2010.

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Hocking Hills Tourism Association Social Media Marketing FAQ Hocking Hills Tourism Association Social Media Marketing FAQ Presentation Transcript

  • Social Media FAQsWhat you really need to know!Amy Marshall – April 21, 2010
  • Why the “noise” about the Internet
    Almost two-thirds of US adults claim to go online every day
    Equates to almost 200 MILLION US adults a year!
    (eMarketer)
    Half of those will make purchases online (IDC)
    40% of Internet users have mobile access (IDC)
    Internet has surpassed TV as the most essential media (IDC)
  • Who is Really Using Social Media?
    75% of college students
    60% of the wealthy
    Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds
    The average Twitter user is 31 yrs old
  • Why You Can’t Ignore Social Media
    Ignoring social media is “like ignoring Google back in ‘99″
    YouTube is the second largest “search engine” and provides an opportunity to tell your story
  • What is the ROI of Social Media?How much business can I get using social media?
    Forget about the ROI you get from social media and treat it as your customer service department.
    “An angry customer can lose you many more customers than a happy one can win you. Go to Facebook and register your business name or category, because there’s nothing stopping your competitors from doing so.” (Travel blogger)
  • Social media faqs
  • Social Media Time ManagementHow do I keep social media activities from consuming all my time?
    Limit the number of networks
    Find your audience
    Set up alerts
    Google Alerts, TweetBeep, WhosTalkin.com
    Choose your connections carefully
    Set aside 15-20 min 3-4 times a week
    Build a “content calendar”
    Divide and conquer the management
    If managed well, can reduce emails! 
  • Social Media Time ManagementI have 3 hours a week to spend on social media. What is the best way to distribute my time each week?
    Sync social networks together to make content efficient
    Twitter, Facebook, LinkedIn
    People use different networks for content  
    Post to one and let the rest auto update
    Focus on providing updates about events and responding to questions
     
  • Frequency of Contact on Social NetworksI have 200 Fans. How often should I be talking to them?
    Keep fans updated on events, news, updates – as often as it takes to do that  
    Start with 3 times a week, move to 5 times a week or daily
    Always respond to questions or inquiries with 12 hours or a day at most
    Ask fans to initiate conversations/content
  • Content Ideas
    Events
    News posts
    Awards
    Customer quotes/testimonials
    Contests
    Promotions, coupons
    Advice / tips
    Reference other resources
    Pictures / videos
    Destination updates
    Location stories
    Seasonal info
  • Being Transparent & Building Relationships with Social MediaHow do I get a conversation going without sounding like a commercial?
    Never start with your elevator pitch
    Be personal
    Ask questions
    Respond to questions
    Use follower names/usernames to get their attention
    Help them share their news/photos/updates/info
    Provide info that they will find useful
    Watch for people talking about your business or specialty and provide feedback when appropriate
    Thank people when they mention or write about you or your business
  • Facebook AdvertisingDo Facebook Ads Provide ROI?
    Jury is still out!
    Facebook ads can be targeted by exact segments (age, location, interests)
    Depends on the type of business
    Landing page needs to be exactly what the audience is looking for
    Try sending them to your Facebook page!
    Cheaper than a Google ad campaign
  • Do I need a blog?How do I manage a blog?
    YES! Especially for travel sites.
    Blogs provide additional, timely, relevant, fresh content to your website
    Provides more opportunity to appear for Google searches
    Create a Content Calendar
    Publish a post once a week or 2x a month
    Posts can be event notices, press releases, pictures, history about the destination, special guests – can be short!
  • Social Media ToolsWhat are the top ones and how do I stay updated on new social media tools and what should I use?
    Subscribe to one or two social media blogs to hear of new tools – Mashable.com, Techcrunch.com
    Twitter
    Twellow (find followers)
    Twitalyzer (Analysis/stats)
    Cotweet or Hootsuite (management)
    TweetDeck(desktop apps)
    Listorious (list management)
    Facebook – No management tool other than TweetDeck or HootSuite
  • What are the top 5 social media sites? Where should I focus my online efforts?
    Facebook - community
    YouTube - Videos
    Twitter – Microblog (140 characters)
    MySpace – community
    LinkedIn – Business community network
    Flickr – Still photos
  • Top Travel Social Media Sites
    TripAdvisor – travel planning, reviews – Top Travel site
    BestTravelDeals.com – share deals and vote for the best ones – subscribe to deals
    Dopplr.com – City profiles (maps, places to stay, places to eat, QA section) – Best for business travelers
    Driftr.com – Travel community (maps, visitor slideshows, “friends”, traveler stats) “Traveler Facebook”
    Could watch for what people are saying about your destination. Not many destinations have been reviewed in Ohio. Only 3,300 people belong.
    TripSay.com – Uniting travelers virtually around common interests (i.e. camping, hiking)
    ThornTree.com – Travel Forum
  • Other Social Media Sites
    Foursquare – Really good for retail, restaurants, offering specials.
    Gowalla – Similar to Foursquare, getting a little bigger.
    Digg – Nothing makes it to the front page. For link building time is better spent building a wiki.
  • What Trends in Social Media are Emerging?
    Mobile
    Applications
    Mobile gaming – experiential
    Geocaching games
    Develop Mobile friendly website
    91% of all mobile users use social media sites
    47% of generation Y replace laptops with phones
    Free mobile apps available
    Triggers for text messaging (Text 4444# to get a coupon)
  • Questions
    Amy Marshall
    @amymarshall
    amarshall@webbedmarketing.com