17 Business Uses For LinkedIn

17 Business Uses For LinkedIn
Bill Balderaz
Webbed Marketing
www.webbedmarketing.com
@bbalderaz

Agenda
Social Media Primer
17 Uses for LinkedIn
Questions and Comments

“We can't open this up to our employees, it will pull them away from work."
"What about legal implications? The FDIC regulates all our communications. An employee can distribute un-reviewed content to the world and we could liable."
"We lose control of our brand."
Sound Familiar?

Quick, that's a corporate executive talking about what?
Blogging?
Twitter?
Facebook?
LinkedIn?
Sound Familiar?

Wrong.
Sound Familiar?

The year is 1997 and that's a conversation about email.
A Trip Through Time

We won’t have time to check email because we spent a lot of time faxing, reading & writing memos and on the phone. Email reduced our dependencies on these communication channels.
Today with the flood of email we all receive, no one has time to Tweet. Done right, Twitter and other social networks reduce the amount of email you send, just as email reduced the number of memos we all typed.
Other Parallels

Email is purely a social application and a way to distribute get-rich-quick-scams and pornography.
The same thing is said about social media every day. We've all become pretty good at sifting through the garbage and using email as a key part of our work environment.
Other Parallels

Email is a fad and a disruptive element that new college grads want.
Just like email, Twitter, LinkedIn Groups, Facebook and other social networks have fundamental benefits over other forms of communication.
Other Parallels

I see how it can be used for personal use, but not for business (or vice versa)
The “Routinzation Trap” social media isn’t just a better way to do email
Other Parallels

Source: Tony O’Driscoll

17 Business uses for linkedin

Establish Your Identity

Use Applications to Become More Efficient

Conduct Real-Time Market Research

Become a Celebrity

Listen!

Use Your LinkedIn URL in Contact Info

Take Part In Groups

Promote Your Work

Connect With Your Customers/Members

Never Make A Cold Call Again