17 Business Uses For LinkedIn<br />Bill Balderaz<br />Webbed Marketing<br />www.webbedmarketing.com<br />@bbalderaz<br />
Agenda<br />Social Media Primer<br />17 Uses for LinkedIn<br />Questions and Comments<br />
“We can&apos;t open this up to our employees, it will pull them away from work.&quot;<br />&quot;What about legal implicat...
Quick, that&apos;s a corporate executive talking about what? <br />Blogging? <br />Twitter? <br />Facebook? <br />LinkedIn...
Wrong.<br />Sound Familiar?<br />
The year is 1997 and that&apos;s a conversation about email.<br />A Trip Through Time<br />
We won’t have time to check email because we spent a lot of time faxing, reading & writing memos and on the phone. Email r...
Email is purely a social application and a way to distribute get-rich-quick-scams and pornography. <br />The same thing is...
Email is a fad and a disruptive element that new college grads want.<br />Just like email, Twitter, LinkedIn Groups, Faceb...
I see how it can be used for personal use, but not for business (or vice versa)<br />The “Routinzation Trap” social media ...
Source: Tony O’Driscoll<br />
17 Business uses for linkedin<br />
Establish Your Identity<br />
Use Applications to Become More Efficient<br />
Conduct Real-Time Market Research<br />
Become a Celebrity<br />
Listen!<br />
Use Your LinkedIn URL in Contact Info<br />
Take Part In Groups<br />
Promote Your Work<br />
Connect With Your Customers/Members<br />
Never Make A Cold Call Again<br />
Collect Testimonials<br />
Streamline Communications<br />
Import Contacts<br />
Find Speakers and Guest Bloggers<br />
Become a Thought Leader<br />
Find Prospects<br />
Research Your Competition<br />
questions<br />
17 Business Uses For LinkedIn<br />Bill Balderaz<br />Webbed Marketing<br />www.webbedmarketing.com<br />@bbalderaz<br />
Upcoming SlideShare
Loading in...5
×

17 Business Uses For LinkedIn

3,072

Published on

Learn the value of LinkedIn! See real, practical business uses for LinkedIn that go beyond job hunting. Find out how to use LinkedIn as a sales tool too.

Published in: Business, Technology
1 Comment
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,072
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "17 Business Uses For LinkedIn"

  1. 1. 17 Business Uses For LinkedIn<br />Bill Balderaz<br />Webbed Marketing<br />www.webbedmarketing.com<br />@bbalderaz<br />
  2. 2. Agenda<br />Social Media Primer<br />17 Uses for LinkedIn<br />Questions and Comments<br />
  3. 3. “We can&apos;t open this up to our employees, it will pull them away from work.&quot;<br />&quot;What about legal implications? The FDIC regulates all our communications. An employee can distribute un-reviewed content to the world and we could liable.&quot;<br />&quot;We lose control of our brand.&quot;<br />Sound Familiar?<br />
  4. 4. Quick, that&apos;s a corporate executive talking about what? <br />Blogging? <br />Twitter? <br />Facebook? <br />LinkedIn?<br />Sound Familiar?<br />
  5. 5. Wrong.<br />Sound Familiar?<br />
  6. 6. The year is 1997 and that&apos;s a conversation about email.<br />A Trip Through Time<br />
  7. 7. We won’t have time to check email because we spent a lot of time faxing, reading & writing memos and on the phone. Email reduced our dependencies on these communication channels. <br />Today with the flood of email we all receive, no one has time to Tweet. Done right, Twitter and other social networks reduce the amount of email you send, just as email reduced the number of memos we all typed. <br />Other Parallels<br />
  8. 8. Email is purely a social application and a way to distribute get-rich-quick-scams and pornography. <br />The same thing is said about social media every day. We&apos;ve all become pretty good at sifting through the garbage and using email as a key part of our work environment.<br />Other Parallels<br />
  9. 9. Email is a fad and a disruptive element that new college grads want.<br />Just like email, Twitter, LinkedIn Groups, Facebook and other social networks have fundamental benefits over other forms of communication.<br />Other Parallels<br />
  10. 10. I see how it can be used for personal use, but not for business (or vice versa)<br />The “Routinzation Trap” social media isn’t just a better way to do email<br />Other Parallels<br />
  11. 11. Source: Tony O’Driscoll<br />
  12. 12. 17 Business uses for linkedin<br />
  13. 13. Establish Your Identity<br />
  14. 14. Use Applications to Become More Efficient<br />
  15. 15. Conduct Real-Time Market Research<br />
  16. 16. Become a Celebrity<br />
  17. 17. Listen!<br />
  18. 18. Use Your LinkedIn URL in Contact Info<br />
  19. 19. Take Part In Groups<br />
  20. 20. Promote Your Work<br />
  21. 21. Connect With Your Customers/Members<br />
  22. 22. Never Make A Cold Call Again<br />
  23. 23. Collect Testimonials<br />
  24. 24. Streamline Communications<br />
  25. 25. Import Contacts<br />
  26. 26. Find Speakers and Guest Bloggers<br />
  27. 27. Become a Thought Leader<br />
  28. 28. Find Prospects<br />
  29. 29. Research Your Competition<br />
  30. 30. questions<br />
  31. 31. 17 Business Uses For LinkedIn<br />Bill Balderaz<br />Webbed Marketing<br />www.webbedmarketing.com<br />@bbalderaz<br />

×